1. Facebook - How to Build a Fan Page
What is a fan page?
A facebook fan page is where a business belongs on facebook.
Why make a fan page?
You are not supposed to send commercial messages through your personal Facebook
profile as outlined by the terms of service on facebook. This is the reason why Facebook
created fan pages to accommodate businesses.
What makes a fan page business oriented?
A Facebook fan page is business oriented largely due to the level of privacy â Facebook
fan pages add a privacy layer between the fans and the fan page owner. As a fan you
cannot see the personal information of the fan page owner and vice versa. This is most
suitable for agents who do not want to expose clients to their friends and family on
facebook.
Note: You need to have a personal Facebook profile before you can to create a fan page.
What should my fan page include?
Your fan page should demonstrate your real estate knowledge. Aim to provide good
quality engaging information as your network will naturally grow through
recommendations between your fan population. Focus on specific topics such as certain
aspects of real estate (for e.g. certain neighbourhoods, downsizing). You may also center
your fan page around yourself if you have established clientele.
Getting Started
1. Go to the Facebook homepage by either typing âfacebookâ into Google and
following the suggestion or typing âwww.facebook.comâ into the address bar.
2. Log-in to your Facebook profile by entering your email and your password.
3. Return to the address bar at the top of your browser and type in
âwww.facebook.com/pagesâ and hit âEnterâ to arrive to the home page of fan
pages.
4. Click on the â+ Create Pageâ button located at the top right corner of the page.
5. Select âLocal Businessâ by checking off the box. Select âReal Estateâ from the
dropdown box. Enter page name (note: your page name should reflect the topic or
the focus of your fan page. For e.g. âDownsizing Your Home in Torontoâ)
6. Check off the box to indicate that you are the official representative of the page
and click âCreate Official Pageâ.
7. Hover over the picture icon and click on âChange Pictureâ when the link appears.
To add a picture, click âUpload Pictureâ when it appears.
2. 8. Click âBrowseâ (ensure that your picture is placed in an accessible location on
your computer) and select the picture from your computer.
9. When finished selecting, click âUpload Pictureâ and wait until the picture is seen
in place of the picture icon.
10. On the left column of the page (below the picture), write a brief description about
the selected topic of the home page in the text box. When finished, click on a
blank spot of the page to publish.
11. Click on the âInfoâ tab to add information about your fan page. Once the tab is
highlighted, click the âEdit Informationâ link to fill in your basic information.
Once your basic information is filled, click âSave Changesâ to finish.
12. To add more detailed information, extend the âDetailed Infoâ bar to unveil the
section to add your own personal website and other social outlets. Once finished,
click âSave Changesâ.
Uploading Photos
13. To create a photo album (to show new listing photos, community events you were
part of, etc.), click on the âPhotosâ tab, click on the âCreate a Photo Albumâ, fill
out album information and click the blue button âCreate albumâ.
14. To upload your photos, click âBrowseâ, select a photo you wish to upload, and
click âUpload Photosâ when finished selecting all the photos you would like to
upload. It is a good idea to keep all your photos in an easy to find folder on your
computer, such as My DocumentsPhotos or even in a folder on your desktop
marked âFacebook Fan Page Photosâ.
15. Click on the photo icon to return to home fan page.
Removing Tabs
16. To remove tabs, click on a tab (such as âReviewsâ) which will take you to the tab
(Reviews) page, and hover over the tab, click the pencil button beside the tab and
choose âdeleteâ.
Discussions
17. The âDiscussionsâ tab allows you and your clients to discuss any manner of
topics, from listing information to your next community event.
18. Click âStart New Topicâ to begin a new discussion, enter a title and a question to
begin a discussion to engage your clients.
Adding other useful tabs
19. To add additional tabs (for example the âNotesâ tab), click on the â+â button and
select the application you would like to add.
3. 20. Add an âEventsâ tab. To create an event, click on the âCreate Eventâ button and
fill in the details of your event in the respective boxes.
21. Select âShare +â button on the bottom left column of your fan page to post a link
to your profile. Add a small description to let others know that youâve created a
new fan page.
22. To add specific individuals, send a message to the person you would like to invite
to your home page.