Smx advanced keyword research tools

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Bryson Meunier

Business Technologie

Add Macaroni: Non-Traditional Uses for Traditional Keyword Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

ESTIMATE LOCAL SEARCH VOLUME WITH GOOGLE KEYWORD TOOL, INSIGHTS FOR SEARCH AND CENSUS DATA

Why Estimate Local Search Demand? ,[object Object],[object Object],[object Object]

The Tools http://factfinder.census.gov/servlet/SAFFPopulation http://www.google.com/insights/search

Forecast Local Opportunity In only four steps…

1. Use Census Data to Find Population % Relative to Country

2. Estimate Local Search Volume Based on Population

3. Understand Local Variations in Search Demand with Google Insights

UNDERSTANDING ORGANIC KEYWORD OPPORTUNITY BY BUILDING A POOR MAN’S SEO X RAY WITH SEMRUSH

Why Understand Organic Keyword Opportunity? ,[object Object],[object Object]

BrightEdge SEO XRay http://www.brightedge.com

Quickly Identify Potential Keyword Targets In two basic steps…

1. Port SEMRush Organic Data into Excel and Name Position Range

2. VLOOKUP Rankings to Find Potential Keyword Targets

FORECASTING MOBILE OPPORTUNITIES WITH GOOGLE KEYWORD TOOL, GOOGLE WEBMASTER TOOLS AND ANALYTICS

Why Target Mobile Searchers? ,[object Object],[object Object],[object Object],[object Object],Source: Google Webinar: Are You Mobile Ready?, May 3, 2011: http://youtu.be/j-xh-lNpNhs

The Tools https://adwords.google.com/select/KeywordToolExternal http://www.google.com/webmasters/

Demonstrate Mobile Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Add Macaroni ,[object Object],[object Object],[object Object]

Bryson Meunier Director, Content Solutions Resolution Media [email_address] Twitter: @brysonmeunier http://www.brysonmeunier.com

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