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Lessons Learned
Don't make something
you don't use yourself
Know who you're
  making it for
Know what you want out
        of it
Make projects,
not platforms
Respect the intelligence
   of the beginner
Experts are not the best
advisors when you want to
 make tools for beginners
Good hardware, good
software, good explanation
and generous users make a
       great project
Document what you
     make
Change is painful
Expect resistance
...and conspiracy
    theories...
Never ascribe to malice
what can be explained
    with stupidity.
If nobody complains
you’re doing something
        wrong
Including people
      is hard
 (but necessary)
If you are five people in
three different countries,
 you are a multinational
         company
If you're not prepared
 for someone else to
   adapt your work,
 don't share it online
If you're not prepared
 for someone else to
  improve your work,
 don't share it online
If you're not prepared
 for someone else to
   clone your work,
 don't share it online
If you're not prepared
 for someone else to
    trash your work,
 don't share it online
Organizing a startup is a
lot harder once the idea
      has traction
You can't run a startup
      part-time
Mistakes will get
institutionalized
Pick your name carefully
*duino is not creative
Especially if your board
is not even compatible
Register every domain
    that you can
Hire a lawyer, you don’t
know why but she does
Be careful when
somebody is just too
 eager to help you
Even your friends might
 become a competitor
It’s good to be friends,
 better if it’s in writing
Open source software
 doesn't necessarily
   translate into a
  business model...
Open source hardware
       has to.
If a defective board
makes it through QA...
...it will be delivered to
      the most vocal
        customer...
...who will publish
electron microscope
    pictures of it...
...pointing at every atom
   that is out of place...
...Twittering that every
board you ever made is
   seriously flawed...
..whose follower will
   robotically RT and in 8
hours someone will declare
  your company doomed.
Your most important
customers are not the
   most vocal ones
You might need to travel
the world to meet them
but, most of all
Don’t let the fact that
you don’t know what
you’re doing stop you

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Arduino lessons learned