Social marketing 101/ 201 combo presentation.
This presentation is somewhat tailored to the travel and hospitality industry.
I hope that you find it helpful.
(still lacking in cowbell)
Cheers!
-Bryan
5. Who+How
Creators
Critics
baselin
Collectors
e
values
Joiners
proces
Spectators
s
tools
credits
Inactives US Online Adults Social Participation
Social Technographics Ladder® Forrester Research
6. baselin
e
values
proces
s
tools
credits
US Online Adults Social Participation
Social Technographics Profile® Forrester Research
7. Social Networking Participation
31% White, Non-Hispanic
baselin
e
values
proces
s
tools
credits
Pew Internet & American Life Project December 2008 Tracking Survey
8. Social Networking Participation
43% Black, Non-Hispanic
baselin
e
values
proces
s
tools
credits
Pew Internet & American Life Project December 2008 Tracking Survey
9. Social Networking Participation
48% Hispanic
baselin
e
values
proces
s
tools
credits
Pew Internet & American Life Project December 2008 Tracking Survey
10. Facebook #s
300M+
Active Global Users
baselin
e
values
proces
s
tools
credits
Facebook Internal Statistics 2009
11. Facebook #s
120M+
Daily Users
baselin
e
values
proces
s
tools
credits
Facebook Internal Statistics 2009
12. Facebook #s
2/3+Users Are Outside of College
baselin
e
values
proces
s
tools
credits
Facebook Internal Statistics 2009
13. Facebook #s
35+ Fastest Growing Demographic
baselin
e
values
proces
s
tools
credits
Facebook Internal Statistics 2009
14. Facebook #s
22% Internet Traffic Into Facebook 12/08
baselin
e
values
proces
s
tools
credits
Facebook Internal Statistics 2009
15. Facebook #s
502,880
18+ Users In Arkansas
baselin
e
values
proces
s
tools
credits
Facebook Internal Statistics 2009
16. Facebook #s
9,943,760
18+ Users In Arkansas’ Touch States
baselin
e
values
proces
s
tools
credits
Facebook Internal Statistics 2009
95. @jowyang @jasonfalls
@armano @paulisakson
@faris @awolk
@jonathanbriggs
@mashable @iA
@gapingvoid
baselin
@rohitbhargava
e
@bogusky
values
@tdefren
@convagency
proces
@briansolis
s
tools
@charleneli
Influencers
credits
People Who‘ve Earned The Right To Be Heard
96. Dark wood background Busy crosswalk scene 1 Taxis in New York
http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/
matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in-
crosswalk-scene-1.php new-york.php
baselin
e
values
proces
s
Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street
and Escalator http://www.istockphoto.com/ intersection
tools
http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/
stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at-
blurred-people-on-stairs-and- busy-downtown-street-
escalator.php intersection.php
credits
Photo Credits
97. Interior of old diner Commuters
http://www.istockphoto.com/ http://www.istockphoto.com/
stock-photo-7760323-interior- stock-photo-5811507-
of-old-diner.php commuters.php
baselin
e
values
proces
s
tools
credits
Photo Credits
98. text JONES
to 50500
baselin
e
values
proces
s
tools
credits
Save The Business Card, Save a Tree