The opportunities on the Web for locally oriented businesses are exploding. Join us for an in-depth conversation about how to harness this revolution for your business.

1. New Tools for Local Marketing The landscape is changing.

2. Geographically target the Web Search engine optimization Web advertising The mobile web Blogging Social media Putting it all together

3. SEO for local business Google Matters Google Places Incoming links Lots of quality content Video On page factors

4. Web advertising for local business Google Adwords Target key words and phrases Target geographic areas Set tight budgets Facebook The revolution Pinpoint targeting Fan pages Opening the lines of communication

5. The Mobile Web Revolution 2013 – more people will visit websites from a phone than from a desktop computer. – Gartner Group The GPS is the key Search by voice Click to call Ads can target smart phones

6. Social media for local business Services that I actually use Yelp Twitter Facebook Services that are hot but not for me FourSquare Google Buzz GoWalla

7. What is a blog? A user-friendly website. Systematically develop deep content. Stay in touch with your customers. Produce an RSS News Feed. Your market can subscribe.

8. What is an RSS news feed? RSS stands for “Really Simple Syndication.” An efficient way for you to use the Net to distribute timely information.

9. The old way

10. Boo!

11. The new way

12. Yay!

13. Lots of ways to subscribe Email News Reader Twitter Facebook

14. Building your subscriber base In-Store Facebook Traditional Advertising

15. Putting it all together Content Management Wordpress Drupal Joomla! Subscription Management Feedburner Mailchimp

16. Conclusion SEO for local business Web advertising for local business The mobile web Blogging Social media for local business Putting it all together

17. Resources http://thomasbrunt.com http://understandingyourwebsite.com