Your Personal BrandWho, What, HowWhat is an Elevator Pitch? VS Creating Curiosity, making an impressionAn elevator pitch is the distillation of the most important points in your business concept and business plan. Not lasting any more than 60 seconds, or the length of an elevator ride, it should be compelling, well-conceived and well-rehearsed. Make an impression…1. WOW. Say something intriguing (even puzzling) that will make the other person want to hear more. A creative summary of what you do that demands some clarification. Ideally, the prospect’s reaction will be to cock their head and ask “what does that mean?”2. HOW. Answer the stated (or unspoken) question and explain exactly what you do.3. NOW. Shift into storytelling mode, giving a concrete example of a current customer. The key phrase is “Now, for example…”ExampleProspect: So, what do you do?Me: I help build PowerPoint muscles.Prospect: Huh?Me: I teach people how to use PowerPoint more effectively in business. Now, for instance, I’m working with a global consulting firm to train all their senior consultants to give better sales presentations so they can close more business.
LinkedIn With more than 238 million members, LinkedIn has long been known as a good place to post your résumé and skills and to connect with professionals in your field. The website analyzes a variety of data, including user profiles and their searches, and offers recommendations for jobs they may be interested in while also suggesting their profiles to recruiters. LinkedIn may provide the biggest plus to so-called passive job seekers—people who aren’t actively searching for a new job but who may attract a recruiter’s attention.Twitter Though its messages are limited to 140 characters, Twitter can paint a fuller picture of a candidate’s personality and interests through past tweets and followers. An article posted by AOL Jobs told the story of an executive at the networking and security company Enterasys who wanted to hire a social-and-digital-marketing manager and considered only candidates who contacted him via Twitter. The Atlantic’s Alexis Madrigal wrote in July that he hired a writer straight out of college simply because of the man’s Twitter presence—not his number of followers but his ability to connect like-minded people and engender thoughtful discussion.Others find success by following companies they’re interested in and keeping an eye out for opportunities, or by using search engines such as TwitJobSearch, which combs tweets for relevant postings.When Jillian Wishart moved from Washington to New York with her husband for his job, she used Twitter to find a new position. “My search began with a quick brainstorm of companies I loved,” she says. Wishart landed on a camera-bag company called ONA and inquired about openings via Twitter. A day later, she got a direct message informing her of a position. “I applied, interviewed twice, and had the job within three days of living in New York.”Facebook Appropriately, Facebook as a job-seeking tool is driven by personal relationships. A company survey of 3,000 users found that those who had lost their job and communicated through Facebook with close friends were more likely to find a new position within three months, perhaps because people are willing to pass along résumés for close friends. Others network via Facebook by researching potential contacts and connecting through mutual friends—like a personal reference minus the formality.