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The Show
Must Go On
 A look at Broadway
   & the Economy
1st
      • How Broadway Impacts the Economy

2nd
      • How Inflation Affects Broadway

3rd
      • Broadway and Hollywood Relationship
1st
      • How Broadway Impacts the Economy

2nd
      • How Inflation Affects Broadway

3rd
      • Broadway and Hollywood Relationship
$9.8 billion
 to the New York City economy
  during the 2008-2009 season




                                (The Broadway League 2010)
Additional Purchases
            by Broadway Tourists
     NY Area            $82.50   $200 million
 Domestic Tourist       $603     $1.52 billion
International Tourist   $1,107   $231 million




                                                 (Jacobs 2002)
$477.7 million in taxes
     84,400 jobs
                          (The Broadway League 2010)
“The extent of economic
impact of Broadway tours
  to a local metropolitan
 area [is] three times the
   dollar amount of the
     gross ticket sales"



         From the 2006 Report for the
  League of American Theatres and Producers Inc   (Razor 2010)
2003 Musicians Strike




                        (Scott 2003)
"[Broadway is] part of
   the economy that
draws people to New
 York...Tourism has a
 multiplier effect that
   lots of economic
    activity doesn't,
  because it's money
that wouldn't be here
      other-wise"
                     -Ronnie Lowenstein
      Director of the Independent Budget Office




                                                  (Scott 2003)
1st   • How Broadway Impacts the Economy
2nd   • How Inflation Affects Broadway
3rd   • Broadway and Hollywood Relationship
Tickets to Broadway shows have increased 133% in the past 20 years




                                                           Stat: (“That's Expensive Entertainment” 2005)
                                                           Story: (Glenn Haas 2009)
Shrek the Musical
                 $25 million in 2008

                 Spider-Man, Turn Off the Dark
                 $65 million dollars




(Kennedy 2010)
Show             Year Opened       Approx Cost in Mil
                                            (2010 dollars)

   Oklahoma             1943                     1
      Rent              1994                    5.2
    Wicked              2003                   16.6
     Shrek              2008                   25.4
  Spiderman:           2011*                   ~65
Turn off the Dark     (in previews)




                                                             (Kennedy 2010)
1st   •How Broadway Impacts the Economy

2nd   •How Inflation Affects Broadway

3rd   •Broadway and Hollywood Relationship
view "film adaptations of their properties as helpers, not hindrances, when
their productions begin to display signs of box office wear and tear"




                                                                              (Burston 2009)
-Judy Craymer
Mamma Mia producer




                 (Burston 2009)
Broadway & the Economy
“As with film, the
 answers are in the
   foreign and the
ancillary streams of
        video,
merchandising and
    soundtracks”




                (Cox and Evans 1998)
Broadway & the Economy
(Burston 2009)
Broadway & the Economy
Fin


All production shots courtesy of Broadwayworld.com

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Broadway & the Economy

  • 1. The Show Must Go On A look at Broadway & the Economy
  • 2. 1st • How Broadway Impacts the Economy 2nd • How Inflation Affects Broadway 3rd • Broadway and Hollywood Relationship
  • 3. 1st • How Broadway Impacts the Economy 2nd • How Inflation Affects Broadway 3rd • Broadway and Hollywood Relationship
  • 4. $9.8 billion to the New York City economy during the 2008-2009 season (The Broadway League 2010)
  • 5. Additional Purchases by Broadway Tourists NY Area $82.50 $200 million Domestic Tourist $603 $1.52 billion International Tourist $1,107 $231 million (Jacobs 2002)
  • 6. $477.7 million in taxes 84,400 jobs (The Broadway League 2010)
  • 7. “The extent of economic impact of Broadway tours to a local metropolitan area [is] three times the dollar amount of the gross ticket sales" From the 2006 Report for the League of American Theatres and Producers Inc (Razor 2010)
  • 8. 2003 Musicians Strike (Scott 2003)
  • 9. "[Broadway is] part of the economy that draws people to New York...Tourism has a multiplier effect that lots of economic activity doesn't, because it's money that wouldn't be here other-wise" -Ronnie Lowenstein Director of the Independent Budget Office (Scott 2003)
  • 10. 1st • How Broadway Impacts the Economy 2nd • How Inflation Affects Broadway 3rd • Broadway and Hollywood Relationship
  • 11. Tickets to Broadway shows have increased 133% in the past 20 years Stat: (“That's Expensive Entertainment” 2005) Story: (Glenn Haas 2009)
  • 12. Shrek the Musical $25 million in 2008 Spider-Man, Turn Off the Dark $65 million dollars (Kennedy 2010)
  • 13. Show Year Opened Approx Cost in Mil (2010 dollars) Oklahoma 1943 1 Rent 1994 5.2 Wicked 2003 16.6 Shrek 2008 25.4 Spiderman: 2011* ~65 Turn off the Dark (in previews) (Kennedy 2010)
  • 14. 1st •How Broadway Impacts the Economy 2nd •How Inflation Affects Broadway 3rd •Broadway and Hollywood Relationship
  • 15. view "film adaptations of their properties as helpers, not hindrances, when their productions begin to display signs of box office wear and tear" (Burston 2009)
  • 16. -Judy Craymer Mamma Mia producer (Burston 2009)
  • 18. “As with film, the answers are in the foreign and the ancillary streams of video, merchandising and soundtracks” (Cox and Evans 1998)
  • 22. Fin All production shots courtesy of Broadwayworld.com