1. Candy Market | Chocolate Candy in the U.S., 9th Edition
The $20 billion U.S. chocolate industry is a mature, differentiated and demanding food category—making
it a challenge for marketers of chocolate products seeking to distinguish themselves from the competition.
From this perspective, Chocolate Candy in the U.S. examines the current state of the industry and where
the growth will be over the next five years. While the country remains challenged by economic doldrums,
chocolate in the near term will continue to outpace overall food market growth. Factors spurring continued
dollar gains in the chocolate market include:
 The success and increasingly widespread acceptance of premium chocolates, spurred both by
consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture
 Growth of chocolate retailers, both through franchise expansion and by successful independent
shops looking to expand their footprints
 Continued innovation in packaging and flavors by major and niche chocolate manufactures alike
 Increased marketing support and advertising expenditures
 Rising prices at retail, driven in part by higher input costs
Chocolate Candy in the U.S. measures the size and analyzes the growth factors for the U.S. chocolate
market based upon primary and secondary research, including chocolate product shopper insights from
Packaged Facts’ online consumer panel as well as SymphonyIRI data for mass-market channels,
SPINSscan data for natural and gourmet grocers, and national consumer survey data from Experian
Simmons.
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us-9th-edition.html
Report Details:
Published: May 2012
No. of Pages: 164
Price: Single User License – US$3750 Corporate User License – US$7500
Table of Contents
Chapter 1: Executive Summary
Scope of Report
Report Methodology
Chocolate Candy Resilient Despite Economy, Material Costs
Table 1-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of dollars)
Grocery at 16% Share
Table 1-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011 (percent)

2. Chocolate Candy Is Bought Everywhere
Table 1-3: Consumers’ Response to Question About Chocolate Purchases: Where do you usually buy
chocolate candy? (Please check all that apply), 2012
SymphonyIRI-tracked Sales Show Solid Dollar Growth
Table 1-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2011
Premium Chocolate Is Integral to Mass-Market Growth
Table 1-5: SymphonyIRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2011 (in millions)
Natural Foods Channel and Organic Chocolate
Table 1-6: SPINSscan-Tracked Sales of Chocolate Candy in Natural Supermarket Channel, 2010-2011
Table 1-7: SPINSscan-TrackedSales of Chocolate Candy in Specialty Gourmet Channel, 2010-2011
Chocolate Maintains a Top 10 Position in Food
Table 1-8: Selected Mass-Market Food and Beverage Categories: SymponyIRI-Tracked Sales and
Percent Change by Category, 2011
Chocolate Makers Continue to Capitalize on Health Benefits
Fair Trade Chocolate Gains Ground
Cost of Raw Materials Rise
Premium Moves Mainstream
Chapter 2: Market Trends
Chocolate Candy Sales Rise to $19.5 billion
Table 2-1: U.S. Sales of Chocolate Candy, 2007-2011 (in millions of dollars)
A Multi-Channel Champion
Table 2-2: Share of U.S. Sales of Chocolate Candy by Channel, 2011 (percent)
Chocolate Is Bought Everywhere
Table 2-3: Consumers’ Response to Question About Chocolate Purchases: Where do you usually buy
chocolate candy? (Please check all that apply)
SymphonyIRI-tracked Sales Show Solid Dollar Growth
Table 2-4: SymphonyIRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2011
Premium Defined
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