Pinterest allows users to "pin" images and videos to create virtual pinboards on various topics. Marketers use it to visually showcase their products and inspire ideas. The Anyscreen Agency could create branded pinboards to engage customers. QR codes link mobile devices to digital content through scanning. Brands integrate them into advertising to drive app downloads or content views. The agency could generate QR codes for clients' campaigns. Foursquare encourages users to check-in at locations for discounts and badges. Retailers use it for loyalty programs and special offers to increase foot traffic and sales. The agency could partner with clients to launch promotions on Foursquare.
5. in the US…
93% of 18+ internet users are on Facebook
Almost 50% of 18-34 users check Facebook right when they wake up
57% of people talk more online, than they do in real life
48% of young Americans finds out about news through Facebook and Twitter
African-Americans and Latinos are more likely to use Twitter and YouTube than
Caucasians.
Visits to video sites is increasing most in rural areas
US LinkedIn subscribers makes up 68% of users
Social Media Activity
30% 160
140
25%
120
20%
100
15% 80
60
10%
40
5%
20
0% 0
18-24 25-34 35-44 45-54 55-64 65+ Facebook LinkedIn YouTube Twitter
Facebook YouTube Twitter
6. in Canada…
people spend more time online than in any other country
And they spend more time on
YouTube than anyone else
− 71% of the online population in
social media activity
Canada visits YouTube monthly versus
55% of Americans 40
35
30
Twitter is the fastest growing social 25
20
network with a 19% increase in users in
15
one year 10
5
0
− 60% of Canadians are on social
Facebook YouTube Twitter LinkedIn
networks, versus 62% in UK and 59% in US
7. in the UK…
Facebook is now a bigger pastime than watching TV
It’s also responsible for 50% of mobile internet traffic
YouTube now accounts for 1 in 5 visits to social networks
LinkedIn and Foursquare are rising in popularity
Social Media Activity
100% 40
90% 35
80%
30
70%
60% 25
50% 20
40% 15
30%
10
20%
10% 5
0% 0
18-24 25-34 35-44 45-54 55-64 65+ Facebook YouTube Twitter LinkedIn
Facebook YouTube Twitter
8. in Mexico…
Smartphone and tablet penetration rates outpacing those of the US and
Canada (among internet users)
• 59.1 million mobile phone users
• 40.4 million internet users)
• Smartphone penetration among mobile
phone users in Mexico was 14% at the end
of 2011.
9. And consumers are connecting
with brands via social channels
50% 36% 84%
of users on social of social network of followers
networks are users posted read tweets
connected to about brand posted by the
brands content brands they
follow
10. and, when they are connected…
they are more likely to buy.
71% Facebook fans
more likely to buy outspend non-fans
the brand after by over
joining a brand
community 4x
10
11. Social media
also makes
you more
discoverable
a social media presence can
push a brand to the top of
Google search
over half of the top 200 global
brands have a Facebook page
that appears higher in search
than brand.com
and, 45% of brands on Twitter
appeared in the top 20 Google
search results for the brand’s
name
12. marketers are taking notice…
93% of marketers already use spending on social media as a percent of
total digital marketing spend according to top
social media for business companies* worldwide, 2011 vs. in 3 years
most predict that in three years <5%
67%
social media will be between 5% 13%
and 20% of total digital 5%-10%
marketing spending 22%
32%
10%-20%
top areas of focus are: 5% 2011
– social media policies 27%
In 3 years
20%+
– integration into marketing plans
7%
– social strategy 28%
– issues monitoring and response note: Numbers may not add up to 100% due to rounding;
* primarily Fortune 500
source: Booz & Company and Buddy Media, * Campaigns to
Capabilities: Social Media & Marketing,” Oct 4, 2011
12
13. according to Gallup..
“organizations that have optimized
engagement have outperformed their
competitors by
26% in gross margin and
85% in sales growth.
their customers buy more, spend
more, return more often, and stay longer.”
13
14. Let’s look at some storytelling trends by
platform (that extend beyond ‘social’)
15. PC Trend #1: Getting Visual
Infographics Photography
28. PC Mobile
• Pinterest (Clipboard) • QR Codes
• Tumblr • Augmented Reality
• Wordpress • Viggle
• Ustream • FourSquare & GoWalla
• Google+ • Instagram
• NFC
• Google Goggles
29. Your Task
• What is it?
• How does it work?
• Are their other similar services? If so, what’s
the key difference for this one?
• How organizations are using it to engage key
audiences?
• How could the Anyscreen Agency use it (new
ideas)?
Facebook usage: #4 in the worldTwitter usage: #6 in the world average of 292 minutes, or 147 videosDemographics for all social networks : 18-34 (86%)35-54 (64%)55+ (43%)Graph: Facebook is the leading social platform37.4 million usersYouTube subscribers 32.1 M users Twitter 15.5 Million LinkedIn 7.9 Millionhttp://www.mediaresearch.ca/en/projects/documents/CMRC_SOM.pdfhttp://www.westerngazette.ca/2011/01/06/canada-tops-world-in-internet-usage/http://www.canadaone.com/ezine/briefs.html?StoryID=11Jul15_2http://www.techvibes.com/blog/social-networking-in-canada-the-infographic-2011-07-26http://www.slaw.ca/2011/09/30/canadian-social-networking-by-the-numbers/ http://wiki-brands.com/canada-rules-the-roost-when-it-comes-to-digital-engagement/
http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/http://mariamz.wordpress.com/2011/07/03/uk-facebook-stats-roundup/http://www.comscoredatamine.com/2011/06/average-time-spent-on-social-networking-sites-across-geographies/http://www.freshnetworks.com/blog/2011/09/majority-of-britons-now-use-facebook-or-twitter-statistics/http://www.socialbakers.com/facebook-statistics/canadaAge Demographic: 25-3488% on facebook79% on YouTube 42% on Twitter35-4480% on Facebook 66% on YouTube37% on Twitter
Facebook usage: #4 in the worldTwitter usage: #6 in the world average of 292 minutes, or 147 videosDemographics for all social networks : 18-34 (86%)35-54 (64%)55+ (43%)Graph: Facebook is the leading social platform37.4 million usersYouTube subscribers 32.1 M users Twitter 15.5 Million LinkedIn 7.9 Millionhttp://www.mediaresearch.ca/en/projects/documents/CMRC_SOM.pdfhttp://www.westerngazette.ca/2011/01/06/canada-tops-world-in-internet-usage/http://www.canadaone.com/ezine/briefs.html?StoryID=11Jul15_2http://www.techvibes.com/blog/social-networking-in-canada-the-infographic-2011-07-26http://www.slaw.ca/2011/09/30/canadian-social-networking-by-the-numbers/ http://wiki-brands.com/canada-rules-the-roost-when-it-comes-to-digital-engagement/
90% of consumers trust their peers for recommendations http://www.dreamgrow.com/facebook-users-really-like-brands-survey/Source: BrightEdge survey from April 18, 2011McCann Wave 2011 Survey http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 http://www.dreamgrow.com/facebook-users-really-like-brands-survey/http://sproutsocial.com/insights/2011/10/facebook-international-presence/(socialnomics09) http://mashable.com/2011/06/23/global-social-networks/And they are moving away from brand.com..Visits to brand sites have dropped 10% and connecting with brands in social networks has increased 20% And, when they are connected, they are more likely to buy
Consumers exposed to a brand’s social media and paid search programs are 2.8 times more likely to search for that brands products compared to users who saw paid search alone.There was a 50% increase in click-through-rate when consumers were exposed to ‘influenced’ social media and paid search.The consumer’s propensity to search for brand product terms significantly spiked when exposed to both influenced social media and a brand’s search ad, with a jaw-dropping 42-point increase in searcher penetration.In organic search, consumers searching on brand product terms who have been exposed to a brand’s social marketing campaign are 2.4 times more likely to click on organic links leading to the advertiser’s site than the average user seeing a brand’s paid search ad alone.
Engagement is the Journey, Loyalty is the Destination-Loyalty 360
- It's a site we did for the W.K. Kellogg Foundation- We sold in the idea of doing something like Pinepoint to showcase the foundation's work in New Orleans- They loved it so Amil went down and shot footage for a week with a local crew that gathered loads of video, stills and sounds - The experience is meant to be multidimensional "non-linear" storytelling meaning people can follow any path and take from the story what they want. It isn't a guided experience.- It also blends video, stills and ambient sounds in a way that creates a highly engaging and visceral experience for the user- Unlike Pinepoint, which is build in Flash, this is all HTML5 which makes it much less of a load and more device friendly. Amil and Lauren Klein from our team here were instrumental in gathering this all into a story and working and obsessing with a shop in Denver that did the design and buildout. Joel made sure it was well architected and easy for the user to maneuver in.