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Brookes 6 24 Alabama Webinar Presentation
- 1. Brooke Csukas eTapestry What’s New Online?? Internet Strategies to Build Success
- 2. For your consideration…
- 3. Your organization Clients Partners Staff Board Volunteers Time Money Competitors
- 5. The Rules Still Apply (It’s all about relationships… not technology)
- 6. Giving USA Results: 2008
- 10. *Estimates provided by ePhilanthropy Foundation Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005 = $4.53 Billion Estimate of Giving in 2006 = $8.15 Billion Estimate of Giving in 2007 = $10.4 Billion Online Giving Estimates*
- 12. Email vs Letter Relationship Building
- 17. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
- 20. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
- 21. A “before” and “after” example
- 23. Needle in a Needle Stack
- 24. Advanced Email Database Ecommerce Website Keeping it simple
- 25. INTEGRATION is the KEY! Next Steps
- 26. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
- 30. Use E-Mail & Direct Mail Together
- 35. Personalized Fundraising Pages Peer Fundraising Online
- 38. Personalized Event Fundraising
- 41. What it is and What it Can Mean to Your Organization? Web 2.0
- 42. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
- 44. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 95% Some College 85% High School 67% Less than High School 35%
- 45. Online Video Use has Exploded Source: The Wall St. Journal , 2006
- 47. "Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." – Jason Fried, 37 Signals "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google
- 49. Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends
- 51. Social Networking & Video
- 52. Go to Them (e.g. RSS)
- 55. RSS in Action
- 56. Video
- 57. Podcasts
- 58. Message Boards
- 60. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher
- 61. Oprah, Would be Proud!
- 62. Martha, Would be Proud!
- 63. Other Successes . . .
- 64. Other Successes . . . .
- 65. "If you could do tomorrow over again, would you?" – Seth Godin
- 68. 1. Set up a Gmail Account
- 69. 2. Post Pics to Flickr
- 70. 3. Try a Microblog
- 71. 4. Create a Google Alert
- 72. 5. Set Up an RSS
- 73. 6. Share a YouTube Video
- 74. 7. Really Use Your Cell Phone (Send a text or a video)
- 75. 8. Join a Social Network
- 76. 9. Share PowerPoint Slides (Save a tree or two!)
- 77. 10. Play a Video Game
- 78. Thank you! Brooke Csukas Account Executive brooke.csukas@etapestry.com
Hinweis der Redaktion
- The ePhilanthropy toolbox suggests many techniques and tools for online success. Each organization should develop a strategy that is flexible to its current needs while planning for the future. Those seeking to get started are well advised to complete these four basic steps before they begin deploying an expanded ePhilanthropy strategy: 1. Establish an Informative Website – options should be shared for low cost ‘build it yourself’ approaches (i.e. http://www.homestead.com/nonprofits) and for selecting a web vendor to build a website. For most organizations the emphasis should be on building an informative website and not simply on spending a lot for all the ‘bells and whistles’. As their strategy grows and matures so should their website. 2. Collect Email Addresses and communicate with those who opt in – The ePhilanthropy Code of Ethics requires that nonprofit organizations only communicate electronically with those who ‘opt in’ or subscribe to receive such communication, it should also be noted that all such communication is also required to offer the reader the option to ‘opt out’ or unsubscribe to future communication. 3. Offer the option of online giving (encrypted) It should be noted that simply offering the option of online giving will not raise money, but the online architecture and encryption technology to support it must be in place before such a strategy can be deployed. 4. Register with Guidestar.org – As has been pointed out in this presentation registration with Guidestar serves several purposes: It gives the organization the opportunity to ‘tell its story’ using the free services of Guidestar, in a way more complete and reader friendly than the IRS 990. This will improve the information provided by Guidestar to a number of websites that use the database to promote giving to nonprofits (I.e. Fidelity’s Charitable Gift Fund, Networkforgood.org and others) Those nonprofits that submit grant proposals to Foundations are very likely to have their information on Guidestar reviewed by that Foundation, improved information could increase the chance of grant awards.
- The ePhilanthropy toolbox suggests many techniques and tools for online success. Each organization should develop a strategy that is flexible to its current needs while planning for the future. Those seeking to get started are well advised to complete these four basic steps before they begin deploying an expanded ePhilanthropy strategy: 1. Establish an Informative Website – options should be shared for low cost ‘build it yourself’ approaches (i.e. http://www.homestead.com/nonprofits) and for selecting a web vendor to build a website. For most organizations the emphasis should be on building an informative website and not simply on spending a lot for all the ‘bells and whistles’. As their strategy grows and matures so should their website. 2. Collect Email Addresses and communicate with those who opt in – The ePhilanthropy Code of Ethics requires that nonprofit organizations only communicate electronically with those who ‘opt in’ or subscribe to receive such communication, it should also be noted that all such communication is also required to offer the reader the option to ‘opt out’ or unsubscribe to future communication. 3. Offer the option of online giving (encrypted) It should be noted that simply offering the option of online giving will not raise money, but the online architecture and encryption technology to support it must be in place before such a strategy can be deployed. 4. Register with Guidestar.org – As has been pointed out in this presentation registration with Guidestar serves several purposes: It gives the organization the opportunity to ‘tell its story’ using the free services of Guidestar, in a way more complete and reader friendly than the IRS 990. This will improve the information provided by Guidestar to a number of websites that use the database to promote giving to nonprofits (I.e. Fidelity’s Charitable Gift Fund, Networkforgood.org and others) Those nonprofits that submit grant proposals to Foundations are very likely to have their information on Guidestar reviewed by that Foundation, improved information could increase the chance of grant awards.
- Have an online donation form or posting pdf’s online (donation, registration, newsletter) --- compared to --- emailing personalized newsletters, invitations etc. with live links to integrated online donation or registration pages. Drive traffic back to your site– specific, INTEGRATED pages process information and are linked directly with your lifeline of information—your donor database.
- Betsy - Explain what multi channel is and why Martha is good at it.
- I would even add partnerships (nate and bob greene)
- Member login areas of the website—start collecting recipes today!
- Each of these work well together email to draw to website, print messages to advertise events, phone calls to set up meetings
- The ePhilanthropy toolbox suggests many techniques and tools for online success. Each organization should develop a strategy that is flexible to its current needs while planning for the future. Those seeking to get started are well advised to complete these four basic steps before they begin deploying an expanded ePhilanthropy strategy: 1. Establish an Informative Website – options should be shared for low cost ‘build it yourself’ approaches (i.e. http://www.homestead.com/nonprofits) and for selecting a web vendor to build a website. For most organizations the emphasis should be on building an informative website and not simply on spending a lot for all the ‘bells and whistles’. As their strategy grows and matures so should their website. 2. Collect Email Addresses and communicate with those who opt in – The ePhilanthropy Code of Ethics requires that nonprofit organizations only communicate electronically with those who ‘opt in’ or subscribe to receive such communication, it should also be noted that all such communication is also required to offer the reader the option to ‘opt out’ or unsubscribe to future communication. 3. Offer the option of online giving (encrypted) It should be noted that simply offering the option of online giving will not raise money, but the online architecture and encryption technology to support it must be in place before such a strategy can be deployed. 4. Register with Guidestar.org – As has been pointed out in this presentation registration with Guidestar serves several purposes: It gives the organization the opportunity to ‘tell its story’ using the free services of Guidestar, in a way more complete and reader friendly than the IRS 990. This will improve the information provided by Guidestar to a number of websites that use the database to promote giving to nonprofits (I.e. Fidelity’s Charitable Gift Fund, Networkforgood.org and others) Those nonprofits that submit grant proposals to Foundations are very likely to have their information on Guidestar reviewed by that Foundation, improved information could increase the chance of grant awards.
- This org. is a faith based after school program focusing on african american kids age 6-18
- Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
- Your Internet strategy should incorporate everything from your online face (website), to your online communication (email), to your online giving (ecommerce), to the heart of your system – the database. When working with our eTapestry customers on an Internet strategy, we can happily tell them there is good news, and then there is better news. The good news is that we can take any one aspect and help them implement it. The better news is that we can make all the pieces work together in a coordinated, seamless fashion.
- Betsy
- Sometimes a 4-page direct mail letter usually works greatt, but online - yeah, right! Online audiences generally younger Writing for online appeals need to be skimable Integrated Effort – Online, direct mail, in TM scripts…emphasize same theme
- Don’t get stuck in one vehicle of communiation!
- W
- the advance email can assure people that the calls are legitimate—unfortunately in our world today there are too many people looking to benefit by taking advantage of the generosity of others. Be up front about your calling campaign!
- Database- email integration allows you to query on specific groups and target your communication to them. You wouldn’t send this to your entire database, but if you didn’t send it to that group of individuals ready for renewal---- you’re leaving money on the table!
- Unsubscribe option is huge!
- That’s what 7.5 donations per volunteer on average--- avg. online gift of 59 = $413 --- so over 400 donated per average volunteer!
- Spam Stats from IDC and Jupiter Research
- So here are a few tips for success.
- Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
- All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
- All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
- EONS– online community for BOOMERS
- Organizations of all sizes can take advantage of online social networking! --- not cost prohibitive!
- Biggest thing with you tube/ other videos clips-----don’t be afraid! Videos clips can do more to bring your mission alive in 2 – 3 minutes than can quarterly dm mail pieces or event and fundraising statistics on paper.
- Really Simple Syndication
- Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
- Blackbaud has done this survey for about three years in order to provide a benchmark for the industry. Professionals from about 1,000 nonprofits responded to the survey this year. Questions for audience: This is a rhetorical question – how many of you have a Web site? Of those of you who have a site, who feel they are using it effectively? Who feels they are getting the most out of their site? Who wants to do more? This seems to be consistent with what I’m seeing in the market today. Higher Ed organizations in many ways tend to be a little more sophisticated in regard to the Internet than organizations in other nonprofit verticals The question is, if almost 90% of nonprofits feel the Internet is critical to their success, why don’t they all have an online strategy? What is keeping them from using the Web effectively?
- All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
- All statistics from 2004 Avg. gifts based on testing by IATS system (processed 1,000 nonprofits’ transactions in 2004) I suspect online gifts tend to be larger because they are usually credit card gifts – it doesn’t hurt the pocket as much as taking money out of a wallet or writing checks – both of which I hate
- So here are a few tips for success.