How compelling, bulletproof email campaigns translate into more conversions and enduring connections: From attention-grabbing subject lines to irresistible calls to action, effective email marketing requires many tools and a solid strategy. So how does this all come together to form email campaigns that deliver results? DJ Waldow, Director of Best Practices at Bronto Software, will walk the audience through real-life examples of good and bad emails to show what works, what doesn’t and how to use your own unique skills to grow your business in the vast world of email marketing.

1. DJ WALDOW HiMA Luncheon Houston, TX June 4, 2009

4. The Origin of Spam

5. Fighting Spam

6. Flickr Photo: a2gemma

7. THE ANATOMY OF AN EMAIL

8. Preheader From Name & Subject Line Main call to action “ Other” Footer Navigation bar, sidebar, logo/brand

10. Image Credit: RetailEmailBlog

11. Image Credit: RetailEmailBlog

12. From Name & Subject Line

13. From Name

14. From Name Gap Gap Gap Gap

15. From Name The From Name is a representation of your company and/or brand. Keep it simple. Be proud of it!

16. Subject Line

17. Subject Line Which is the best subject line?

18. Subject Line Which is the best subject line now?

21. Preheader

22. Preheader

23. Preheader

24. Preheader

26. Navigation, Sidebar, Logo, Brand

27. Navigation, Sidebar, Logo, Brand

28. Navigation, Sidebar, Logo, Brand

29. Navigation, Sidebar, Logo, Brand

30. Navigation, Sidebar, Logo, Brand Source: http://www.retailemailblog.com/2009/05/am-inbox-more-wasted-header-space.html

32. Main Call To Action

33. Main Call To Action Image Credit: RetailEmailBlog

34. Main Call To Action Image Credit: RetailEmailBlog

35. Main Call To Action Image Credit: RetailEmailBlog

37. “ Other”

38. “ Other” Image Credit: RetailEmailBlog

39. “ Other” Image Credit: RetailEmailBlog

41. Footer

42. Footer Image Credit: RetailEmailBlog

43. Footer

44. Footer

47. The Secret to Successful Email Marketing

48. Send Timely, Targeted, Relevant Emails To Subscribers Who Have Asked For Them “… delivering anticipated, personal and relevant messages to people who actually want to get them.” S. Godin (1999)