Cyril Gaillard and David Truong submitted version 1.1 of their math education game app to the app store based on feedback from existing users. They conducted customer validation surveys with 27 respondents from several countries, most between 30-40 years old and female. Their assumptions were that parents are concerned about kids wasting time on games, want educational games, and value games aligned with school curriculum. Parents also enjoy sharing results. This week they will port the app to iPhone, continue improving it, build relationships with reviewers, and observe users.

1. Cyril Gaillard
David Truong
David Chiapoco

2. v. 1.1 submitted to app store
(updates according to feedback from existing users)

3. INNOVATION GRANT
Stage 1 application

4. CUSTOMER VALIDATION
Survey: 27 responses
F2F: 10
Countries: Australia, India,
Brazil, Scotland
62% between 30-40 years
old
63% female
82% with 1 or 2 children

5. ASSUMPTIONS
Concerned about child wasting too
much time on games/entertainment/
etc
Important that child plays EDU games
Math game needs to be aligned to
school curriculum
Parents love to share results

6. ASSUMPTIONS
Concerned about child wasting too
much time on games/entertainment/
etc
Important that child plays EDU games
Math game needs to be aligned to
school curriculum
Parents love to share results

7. Concerned about child wasting too much time
on games/entertainment/etc

8. Important that child plays EDU games

9. Math game needs to be aligned to school
curriculum

10. Parents love to share results

11. MARKETING CHANNELS
Newspapers/Magazines don’t matter
Social media slightly unimportant
Search engines slightly important
Online reviews/ratings very important
Word of mouth very important
School’s recognition very important

12. BUYING HABITS
Require a demo/trial before purchase
Flexibility with pricing

13. THIS WEEK...
19 gave contact details for follow up
F2F interviews if possible?

14. THIS WEEK...
Porting to iPhone version
Make incremental improvements/update to game

15. THIS WEEK...
Cancelling plans to align to school curriculums (for now...)

16. THIS WEEK...
Continue building relationships with online review sites / blogs /
communities (marketing for v.1.2 release)

17. THIS WEEK...
Continue watching kids/parents interact with the game