Slides showing what we achieved, what we have learned and what we are working on in week 8 for the AngelCube program in Melbourne, Australia.

1. David Chiapoco
David Truong
Cyril Gaillard

2. THE WEEK JUST GONE...
The Business
•Completed dev for the iPad
retina version
•iPhone version ready to be
submitted
•Mac Version 70% done
•Meeting with Tony Mittelmark to
fine tune our strategy
Looking at licensing games after
expanding portfolio

3. THE WEEK JUST GONE...
The Marketing
•Stopped all FB & twitter retweet
campaigns , ROI = low
•consolidated a list of email
contacts of primary schools
around Australia
•Participated in App Friday, family
app website featuring apps if price
is discounted

4. APP FRIDAY EFFECTS
Website hits
iTunes/bit.ly link

5. APP FRIDAY EFFECTS
Downloads

6. APP FRIDAY EFFECTS
Purchases

7. APP FRIDAY EFFECTS
Geography

8. APP FRIDAY EFFECTS
Charting in the USA

9. APP FRIDAY EFFECTS
Charting in the USA

10. APP FRIDAY EFFECTS
FB page effects

11. WHAT WE HAVE LEARNED
•Social media marketing has low ROI
•Not part of purchasing cycle
•App promotions can work but are short lived
•Hard to time promotions between multiple marketing
channels (blogs, PR, promotions, etc) to sustain increase
•Product strategy can involve brand association

12. THIS WEEK...
•Finish Mac version
•Send out newsletter to schools (by batches) - if
approved by mailchimp
•Create framework/template for future games
•Release iPad Retina version (pending approval)
•Decide on character to use in first template game
•Storyboard complete for first “consumable”