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David Chiapoco
 Cyril Gaillard
 David Truong
THE WEEK JUST GONE...
        The Business
        •v1.1 available on app store
        •Finished v1.2, with more features
        to increase stickiness
        •Gaddie pitch
        •Blog launched
        •Legals
THE WEEK JUST GONE...
The Marketing (free)
•Began populating our contact list/CRM (40+
parents/teachers)
•Game featured in important edu blog
•Testimonial from Texas Computer Education
Association (Recommended iPad app)
•Beta test group of 25+ parents in UK
•Game submitted to 20+ free review sites
•Small FB ad campaign to test ROI
THE WEEK JUST GONE...
        The Game
        •Features locked, begin porting to
        iPhone
        •Divide the size of game by 2
        •Revamp of game levels &
        questions planned
        •LOTS of feedback from
        customers to process
THE WEEK JUST GONE...
This happened...
THE WEEK JUST GONE...
The result
THE WEEK JUST GONE...
The result
WHAT WE HAVE LEARNED
•Assumption: being featured (what’s hot) in Oz
would make us rich
•Highly ranked or featured in Australia is not going
to pay the bills
•Focus is key (product)
•Free marketing channels are hard to measure ROI
•Good customer service = tons of value for us
•Game needs to be < 20MB for iPad/iPhone
version
THIS WEEK...




  Porting to iPhone
THIS WEEK...




 Press release drafts?
THIS WEEK...




Press-Kit for game (trailers, hi-res assets, press
                   release)
THIS WEEK...




Restructuring game play and learning content
         (find teacher as an advisor)
THIS WEEK...




Systemise our app store marketing
Broccol-e-games in AngelCube Week 02

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Broccol-e-games in AngelCube Week 02

  • 1. David Chiapoco Cyril Gaillard David Truong
  • 2. THE WEEK JUST GONE... The Business •v1.1 available on app store •Finished v1.2, with more features to increase stickiness •Gaddie pitch •Blog launched •Legals
  • 3. THE WEEK JUST GONE... The Marketing (free) •Began populating our contact list/CRM (40+ parents/teachers) •Game featured in important edu blog •Testimonial from Texas Computer Education Association (Recommended iPad app) •Beta test group of 25+ parents in UK •Game submitted to 20+ free review sites •Small FB ad campaign to test ROI
  • 4. THE WEEK JUST GONE... The Game •Features locked, begin porting to iPhone •Divide the size of game by 2 •Revamp of game levels & questions planned •LOTS of feedback from customers to process
  • 5. THE WEEK JUST GONE... This happened...
  • 6. THE WEEK JUST GONE... The result
  • 7. THE WEEK JUST GONE... The result
  • 8. WHAT WE HAVE LEARNED •Assumption: being featured (what’s hot) in Oz would make us rich •Highly ranked or featured in Australia is not going to pay the bills •Focus is key (product) •Free marketing channels are hard to measure ROI •Good customer service = tons of value for us •Game needs to be < 20MB for iPad/iPhone version
  • 9. THIS WEEK... Porting to iPhone
  • 10. THIS WEEK... Press release drafts?
  • 11. THIS WEEK... Press-Kit for game (trailers, hi-res assets, press release)
  • 12. THIS WEEK... Restructuring game play and learning content (find teacher as an advisor)
  • 13. THIS WEEK... Systemise our app store marketing

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