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Ähnlich wie VP of Public Relations Training Aug 5 2012
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VP of Public Relations Training Aug 5 2012
- 1. Vice President of Public Relations Who, What and How Presenter: Barry McCann Southern Division TLI Aug 2012
- 2. Agenda Intros Role and responsibilities Checklist Situations you may face Resources for success Questions/Discussion
- 3. Presenter: Barry McCann Advanced Communicator Silver Pikes Peak Toastmasters VP of Public Relations District 26 Southern Division Area 1 Governor New Initiatives Leader at Current USA and PaperDirect LinkedIn and Twitter: just search for Barry R. McCann Fav music group: Porcupine Tree Aspiration: become a self-sufficient small business owner 3
- 4. Your turn! (30 seconds each) Name Club info What you do for work (or not) Favorite musical group Your aspiration 4
- 5. Role & Responsibilities Toastmasters Club Constitution for Member Clubs, Article VII: Duties of Officers, Section 4 The vice president public relations is the fourth ranking club officer and is responsible for developing and directing a publicity program that informs individual members and the general public about Toastmasters International. 5
- 6. Kion KIU signifi? 6
- 7. Role & Responsibilities You’re the club link to the outside world notify the public of your club’s existence wield the club communication tools communicate from TMI to the club 7
- 8. Connect with the local community Publish club meeting times & location Make club visible in local event calendars Create the club newsletter Post on social media sites 8
- 9. Create & maintain the Web site Core club information for visitors News & events for members Recognition for achievements 9
- 10. Manage the club brand image Make consistent with TM International Ensure professional look in public Facilitate members’ use of brand 10
- 11. But what are your real goals? attract new visitors create opportunities for outside speaking establish a positive reputation 11
- 12. Exercise 1: Setting Goals Count to 1,2,3 Create three PR goals How will you do this? How will measure success? 12
- 13. Common Situations “Nobody seems to notice ....” “I just don’t have a lot of time for this ....” “I don’t know if this is working ....” 13
- 14. Exercise 2: Overcoming Barriers List the three biggest challenges in your club How can your role as VP of PR work to overcome these? 14
- 15. Resources Achieving Success as VP of PR The VP of PR Role PR FAQs Developing a PR Calendar Toastmasters Branding Web sites Logos Images 15
- 16. Questions/Discussion 16
- 17. 17
Hinweis der Redaktion
- That’s Esperanto for “what does that mean?”
- Trainer: Divide trainees into small groups. Have each group develop three public relations goals and create a plan to accomplish the goals. Discuss the goals and strategies developed by the small groups with the entire group.For example, one goal you may have is to promote the club monthly with an article in the local newspaper. Your plan may be to submit one success story about each member to the local newspaper.
- Trainer: Solicit trainees for methods for overcoming barriers. Discuss with the group. Conduct a discussion about delegation and how to use it within the scope of this office
- And now to teach us how to turn those prospects and guests into members, I’d like you to welcome Chuck Bader, who’ll talk about the VP of Membership role ....