1. BY BERK BARLAK
PUBLIC RELATIONS and
PUBLICITY

2. INTRODUCTION
WHAT IS APPLE INC. ?
HISTORY OF COMPANY
PRODUCTS
CORPORATE IDENTITY
STEVE JOBS
CONCLUSION

3. WHAT IS APPLE INC. ?
Apple Inc. is an American multinational
corporation.
Design electronics and computer software.
As of January of 2010,the company operates
283 retail stores
As of 2010,company is one the largest
technological corporations the world

4. HISTORY OF COMPANY
 Apple was established on April 1, 1976, by Steve Jobs, Steve
Wozniak and Ronald Wayne to sell the Apple I personal computer
kit.
 In 1979 they released for Apple II and in 1980 went on sale Apple
III.
 The first Macintosh,released in 1984.
 And day after day Apple has been
grown very fast,now it’s one of the
largest companies in the world.

5. PRODUCTS
MAC
iPOD
iPHONE
iPAD
APPLE TV

6. MAC
MacBook Air: Consumer ultra-thin, ultraportable notebook, introduced in 2008.
MacBook Pro: Professional notebook,
introduced in 2006.
iMac: Consumer all-in one desktop computer,
introduced in 1998.

7. iPOD
 iPod Shuffle: Ultra-portable digital audio player, currently
available in a 2 GB model, introduced in 2005.
 iPod Nano: Portable media player, currently available in a 16
GB model, introduced in 2005.
 iPod Touch: Portable media player than runs iOS, currently
available in 32 and 64 GB models, introduced in 2007.

8. iPHONE
 iPhone, a convergence of an Internet-enabled smartphone
and iPod.
 The original iPhone was released on June 29, 2007.
 On September 12, 2012, Apple introduced the sixthgeneration iPhone, the iPhone 5. Two million iPhones were
sold in the first twenty-four hours of pre-ordering and over 5
million handsets were sold in the first 3 days of its launch.

9. iPAD
 On January 27, 2010, Apple introduced their muchanticipated media tablet, the iPad, running a modified version
of iOS.
 It offers multi-touch interaction with multimedia formats
including newspapers, magazines, ebooks, textbooks, photos,
movies, TV shows videos, music, word processing documents,
spreadsheets, video games, and most existing iPhone apps.

10. APPLE TV
At the 2007 Macworld conference, Jobs
demonstrated the Apple TV, (previously
known as the iTV),a set-top video device
intended to bridge the sale of content from
iTunes with high-definition televisions.

11. CORPORATE IDENTITY
LOGO
ADVERTISING

12. LOGO
 Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting
under an apple tree.
 It was almost immediately replaced by Rob Janoff's "rainbow Apple", the
now-familiar rainbow-colored silhouette of an apple with a bite taken out
of it.
 In 1998, with the roll-out of the new iMac, Apple discontinued the
rainbow theme and began to use monochromatic themes, nearly identical
in shape to its previous rainbow incarnation, on various products,
packaging and advertising.

13. ADVERTISING
 Apple's first slogan, "Byte into an Apple", was coined in the late
1970s.
 From 1997–2002, the slogan "Think Different" was used in
advertising campaigns, and is still closely associated with Apple.
 Apple also has slogans for specific product lines — for example,
"iThink, therefore iMac" was used in 1998 to promote the iMac,
and "Say hello to iPhone" has been used in iPhone advertisements.

14. STEVE JOBS
 Steven Paul "Steve" Jobs (February 24, 1955 – October 5, 2011) was an
American entrepreneur and inventor, best known as the co-founder,
chairman, and CEO of Apple Inc.
 Jobs also co-founded and served as chief executive of Pixar Animation
Studios; he became a member of the board of directors of The Walt
Disney Company in 2006, when Disney acquired Pixar.
 As the new CEO of the company, Jobs oversaw the development of the
iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the
company's Apple Retail Stores, iTunes Store and the App Store.
 In 2003, Jobs was diagnosed with a pancreas neuroendocrine tumor.
Though it was initially treated, he reported a hormone imbalance,
underwent a liver transplant in 2009, and appeared progressively thinner
as his health declined.On medical leave for most of 2011, Jobs resigned in
August that year, and was elected Chairman of the Board. He died of
respiratory arrest related to his metastatic tumor on October 5, 2011.

15. CONCLUSION
I wanted to present Apple Inc. because this
company and Steve Jobs created a kind of
fashion in Technology Industry.
Steve Jobs created first computer in his
garage.Now,Apple Inc. is the most valuable
company in the world.
If we think different like Steve Jobs,we can
create whatever we want.

16. THANKS FOR LISTENING.