Alexey has been working in Zolla company since 2009. He started in 2009 as an assistant of import manager. By that time our company had about 80 stores and one brand. Now we own about  200 stores, which are located all over the country. This year he became deputy chief of import department. The company continues its development searching for new talented designers and new good suppliers all over the world.   Currently they are trying to develop one more new brand YNG which is mostly oriented on youth.

2. About us
Fast Fashion is one of the The first Zolla store opened its
biggest fashion retailers in Russia. doors back in 2005 in Moscow, – a
The company owns and operates home city of our headquarters.
a network of above 160 stores in Today, chain stores owned by Fast
more than 50 Russian cities. Our Fashion LLC can be found in prime
largest brand chain Zolla includes shopping malls of all major Russian
classic “Men” and “Women” cities.
clothing lines, “Jump by Zolla”
line that targets the young and a
vintage “Zolla Concept” line. In
addition Fast Fashion Company
develops a retail chain in another
commercial format: YNG.
Our unique business model is
based on innovation, flexibility and
perfect vision of fashion. Creativity
and quality design, together with a
rapid response to market demands,
has resulted in fast development
and an excellent performance of
our commercial formats aimed to
satisfy the growing appetite of the
customers.
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3. Business model
Unlike other players in Russian between the offer and customer
fashion retail, we are a vertically desires in the shortest time possible
integrated company. All and to minimize the remaining
operations starting from design stock.
and manufacturing and up to
logistics and distribution to our
directly operated stores are highly
centralized. It allows our company
to maintain a flexible structure and
strong customer focus in all business
areas.
The key element of the model
is the store: a carefully designed
space created to leave the best
impression of the brand and make
customers feel comfortable as they
discover our fashion concept. It
is also a useful tool that helps to
obtain the information required to
adapt our concept to customer
demands.
The key to this model is the
ability to achieve the balance
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4. Design
The success of our collections
lies in the ability to discover and
utilize the continuous changes of
the world fashion by constantly
designing new styles that respond
to customer desires. We adapt our
styles to climate and peculiarities of
Russian clothing standards.
A creative team of professional
designers develop new collections
that appear in stores every 2
weeks. Our specialists take their
main inspiration both from the
prevailing trends of the fashion
market and customers themselves,
through information received from
the stores.
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5. Manufacture
We produce our garments on
modern high-technology factories
in Southeast Asia that specialize in
production of garments for widely
recognized international brands.
Our imports department works hard
to ensure constant geographic
expansion.
At different times Zolla and YNG
garments were manufactured
within the best production sites
all over Asia from Mumbai to Bali
Island. Each production stage is
supervised by experienced QC
managers. At the moment, we
have liaison offices that control
manufacturing process in China,
Bangladesh, Indonesia and Sri
Lanka.
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6. Marketing and distribution
Point of sales is not the end of
the process, but so to say its restart.
Stores act as an essential source of
information, providing feedback to
our design teams and reporting the
demands of the customers. Both
the interior and the exterior of the
store are given the highest priority.
Shop windows play a major role,
acting as the best advertising for
stores that belong to Fast Fashion
Company. As for interior design,
the aim is to create a well-lit and
easily recognizable space where
clothes take pride of place and
customers can easily navigate.
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7. Shop design and architecture
Our shop is our best advertising
tool. It is the shop that represents
the whole brand idea. Chain
stores reflect the style and general
concept of the brand and still each
of them is unique. Every project is
designed separately according
to specific features of particular
commercial space. All shops are
decorated with non-standard
design elements and are easy to
navigate by the customers.
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8. PR & Promotion
Promotion and PR of brands and
clothing lines is implemented and
enhanced on federal and regional
levels. Each single goal is achieved
with highly individual approach
that allows us to maximize the
efficiency. Fast Fashion pays much
attention to TV ads and published
fashion media. Launch of each
store is covered by mass media,
usually via programs on leading TV
and radio channels.
Each season we arrange more
than 30 video shootings in 30 best
retail stores all over Russia as well as
account for almost 100 broadcasts
on 10 major TV channels.
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9. Business development
Fast Fashion is a group of
companies that has 2 commercial
formats: Zolla (includes several
clothing lines) and YNG. Each of Company growth dynamics
them aims at becoming a leader
160
in its market segment. Fast Fashion
number of stores
140
holds the second place* in the 120
90
list of Russian fashion retailers by 70
financial results and shows the 50
highest growth rates on the market. 30
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It is the unique growth that helps us
2005 2006 2007 2008 2009 2010
become leaders of Russian fashion
business in the near future.
*Among vertically integrated fashion retailers of Russia.
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11. ZOLLA
The first Zolla store was opened We apply latest fashion trends
in 2005 in Moscow (www.zolla.com). to our styles made specially for
By now the brand is present in more Russian customers. Zolla - means a
than 50 major Russian cities with a combination of perfect style, high
network exceeding 160 stores. It quality and reasonable price which
includes classic “Men” and “Women” makes it truly unique.
clothing lines, “Jump by Zolla” line
that targets the young and a vintage
“Zolla Concept” line.
Zolla presents clothing lines
for ladies and gents living in big
cities. We did best to meet all
their demands and create a wide
range of high-quality garments of
modern design. A creative team of
professional designers develop 12
new collections every year.
We give our customers an
opportunity to create outfits not only
by combining styles within each
separate collection, but by matching
styles and accessories from those
previous and ongoing.
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13. JUMP! by ZOLLA
Jump! is a separate clothing
line by Zolla created in 2010 for
young people. Its key point is
the undoubted comfort of street
fashion. JUMP! reflects passion
for casual, laid-back style and
amazing ability of the young to
combine clothes and accessories.
Jump by Zolla aims to do
something more than just
generating sales. Together with
clothes and accessories, we create
the atmosphere and style that pulls
together everything that young
people love.
In Spring/Summer 2011 you can
find this clothing line in Zolla stores
with floor space above 500 m2.
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15. ZOLLA CONCEPT
Zolla Concept line, launched
in 2010, allows us to increase our
customer base. Its main feature is
that here we use more expensive
fabrics and accessories to create
a more classic and exquisite
outfit. Zolla Concept targets older
audience with higher income. It is a
perfect choice for those who prefer
high quality, sophisticated design
and easy compatibility.
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17. YNG
YNG brand was created for the from YNG fashion design, but from
new generation of young people, the way our colleagues live and
who live in harmony with the world behave. We share similar views and
around them: love nature, act ideas. Work is an integral part of our
as integral part of society and active life and we want to make
are involved into active and free the best of it. And, of course, make
communication with each other. YNG the best.
YNG is meant for those who are
not afraid to give vent to their We do think that being young
feelings, those free of prejudice and means a feeling inside us, not the
stereotypes, those who are willing age. That’s why we create our
to look awesome and still remain new collections for those who are
themselves. Here we follow main “forever YNG”.
international trends mixing them
with different forms of youth culture,
reaching balance between best
quality, prices and comfort.
YNG shares interests of its young
customers: benefits from new
technology, observes the latest
fashion trends and keeps track of
the newest movies, music releases
and cultural events. Life never
stands still. It can be seen not only
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18. Contacts:
Nikolay Fomenko
Business Development Director
FAST FASHION LLC
fomenko@zolla.ru
Alice Stepanova
Head of PR
FAST FASHION LLC
stepanova.a@zolla.ru
Address:
27, Partizanskaya st.
121351 Moscow, Russia
Тel.: +7 (495) 775-24-52
www.zolla.com
www.Y-N-G.ru
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