1. http://openlearn.open.ac.uk/mod/oucontent/
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check this out ou stuffo n social marketing
Bournemouth University
Media School
BA Marketing, BA Public relations,
BA Advertising and Marketing
communications
Unit: Social Communications
Tutor Richard Scullion
1

2. Tel 01022 965350
rscullion@bournemouth.ac.uk
Room W428
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3. Unit title Social Communication
Level H
Credit value 20
(ECTS equivalent credit value)
PRE-REQUISITES AND CO-REQUISITES
None beyond completing levels C and I successfully
Rationale
At its core social communications in this unit is defined as the use of communication
that has some form of social action as its primary purpose. In essence the unit focuses
on organizations, groups and individuals who might be considered at the margins or
fringes of mainstream society – particularly in relation to commercial marketing and
communication activity. It is designed to help students gain understanding of the
pertinent issues they face, to then reflect on these in order to gain empathy and so be
in a better position to develop communication strategies and campaigns for, or to,
such groups. As way of illustration the kinds of groups/organizations and issues we
are talking about range from promoting the arts through to defending human rights,
from governmental public information campaigns (i.e. healthy lifestyles) to trade
unions. Societal groups may include; travellers and Gypsies, the disabled, prisoner
families, gay lesbian and transsexuals, the poor, communities who are resisting
displacement, those with mental illness, sex workers, unemployed, immigrants, low
paid/ exploited workers, homeless........and others you may have a particular interest
in.
Linkages with other units
The links will be implicit – in most cases you will be able to use your understanding
of advertising, Public Relations and marketing promotion gained from other units –
but crucially only when appropriately adapted to the unique circumstances of an
essentially non commercial environment.
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4. AIMS
1. Develop a critical understanding of the qualities and characteristics of what
might broadly be called ‘not-for-profit’ organizations that makes their
communications unique. Specifically communication practices that shape
social issues and influence social and group identity
2. Gain an appreciation of the major perspectives and theoretical paradigms in
the social communication not for profit literature and be able to relate this to
communication issues
3. Evaluate the role of marketing communications in the current practice of not
for profit organizations
INTENDED LEARNING OUTCOMES
Having completed this unit the student is expected to:
1. Engage critically with the major intellectual perspectives in the area of not for
profit communications
2. Assess a range of current practices that not for profit organizations employ to
get their message(s) to their stakeholders
3. Develop the skills and empathy required to be able to offer appropriate
communication strategies to the not for profit sector
LEARNING AND TEACHING METHODS
Lectures and seminars will draw on best practice and case studies. Current practice
will be integrated into this unit through monitoring of, and contact with, various parts
of the not for profit industry. This association ensures that our students get the
optimum balance between practical skills and a solid academic foundation. In this unit
students will be expected to make a valuable contribution to the seminars through
leading discussion topics via prepared reading of both academic work and relevant
material produced by organizations that practice (or could/should practice) social
communications.
ASSESSMENT
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5. Summative Assessment
This unit will be assessed by 100% coursework, up to an equivalent of 5,000 words,
which will address all learning outcomes.
Indicative Assessment Information
Typically students will be assessed by their formal contribution in seminar
presentation and leading discussions and in a written piece of work, each accounting
for 50% of the total assessment in this unit.
Assignments
This unit is assessed by two pieces of work (each contributing 50% of the total unit
mark).
Assignment one: Responding to a real brief given to you from an organisation who
deals with a marginal group who have very little voice in society. The first assignment
is to be completed in small teams (probably 4’s – you are free to get into teams from
within your seminar group).
In week 2 (week of October 11th) a full briefing will take place – YOU MUST
ATTEND THIS. Exact time place and day ASAP.
Social communication unit – assessment 1 process
In response to the brief your team have to develop a communication campaign that
delivers on the brief and helps achieve the stated objectives. Each team to complete
the following:
1. Make efforts to understand the situation that the organisation you are responding to
face - their goals and problems, how they operate and organise, what matters most to
them, how they currently communicate internally and – if at all – externally. Also
consider how they could benefit more from their relationship with the umbrella
organisation they are a member of (A for PF)
2. Carry out a piece of appropriate and justified research to help uncover insights that
will help you develop your communications campaign
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6. 3. Select (and justify) a clear focus for your suggested communications campaign for
the group.
4. Develop an outline communications campaign plan that you would recommend this
organisation uses - which address the issue(S) you have selected to focus on (in point
3 above). It should include the campaigns objectives and strategy, the audience(s) and
any priority if you have more than one audience, the message(s) you intend it to
convey and how all of this is borne out of the core insight(s) you uncovered in your
earlier analysis. It should finish with an explanation of how you suggest A f PF and
the organisation you are responding to should measure the outcome of the campaign.
5. Prepare a presentation (as if you were speaking to the organisation itself) with the
aim of convincing them that they should implement your communication campaign
plan. Include in this at least THREE actual designed and mocked-up pieces of
communication to illustrate the aesthetics, creative and tone of the campaign you are
recommending. You have a maximum of 30 minutes to present this in week 9 (exact
day and time to be confirmed – it may not be as per seminar slot on timetable)
6. Write up a brief leave-behind document that brings together all of the stages
outlined above – explaining justifying and reflecting on your work. This should be no
more than 3,000 words and is to be given in at the end of your team’s presentation in
week 9. Your team gets a single team mark for this assignment. There should be clear
evidence in the report that some of the theoretical and conceptual work covered in the
unit was used to help you develop your communications campaign.
It is hoped that a senior representative of the organisation you are ‘working for’ will
watch your presentation and help me assess you.
Hand-in: Presentations will take place in the week of November 29th (week 9)
Marking Criteria - for assignment one (50%)
Each of the 4 criteria is weighted equally.
• Professionalism: Enthusiasm and supportive group dynamics of team
members. A Demonstration of your determination to convince the client
organization that you want to work with them and have appropriate empathy
with their aims and members. Attention to detail and the way the document is
put together. Thoughtful and consistent response to client questions.
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7. • Structure: A Logical and comprehensive structure. Sensible linkages made
between each presenter, appropriate pace of delivery. Document flows and is
overtly linked to your presentation.
• Analysis: Depth of understanding the organization, its problems, opportunities
and priorities. Clarity of insight(s) gained from your research and justification
for the research you decided to carry out. An ability to link this analysis to
communication outputs. Focus on the most important points in the
presentation itself so that a clear sense of what the communication campaign
platform is and why you believe it is the best solution.
• Plan: How well your communication campaign plan of action is linked to /
addresses the important issues that arose in your analysis. Clear sense that you
understand the appropriateness of your recommendations with regards to the
nature of your chosen organization. How on brief, creative and innovative the
one actual designed and mocked-up piece of communication is.
Assignment two: Select one of the following titles and write a scholarly informed
essay in response. This is to be completed individually.
Choose ONE
Marketing communication contributes to large sections of the UK population having
little or no voice. Assess this statements merit. Draw from relevant theory and use
contemporary examples to illustrate your arguments. You may wish to focus on one
specific aspect of marketing communication and once specific group with little/no
voice if you wish – please make this clear in your introduction.
We live in a communicative culture yet the voice of many groups is rarely heard and
many individuals feel mute. In what ways might social communications best address
this situation? Draw from relevant theory and use contemporary examples to
illustrate your arguments. You may wish to focus on one specific aspect of social
communication and one specific group with little/no voice if you wish – please make
this clear in your introduction.
Commercial communication campaigns may be full of style but it is social
communication campaigns that are full of substance. . Assess this statements merit
Draw from relevant theory and use contemporary examples to illustrate your
arguments. You should ensure the type(s) of social communication campaigns
referred to are ones that are about giving voice to a marginalised or almost silent
group(s).
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8. You must not choose an organisation working in the same sector as your assignment 1
project – if in doubt ask.
Hand-in Friday December 17th at noon (last day of term)
Marking Criteria - for assignment two (50%)
• Deep reading on and around the subject & effective use of relevant literature
(20%)
• Integration of theory into your body of work (20%)
• Use of contemporary examples that illustrate points you are making (15%)
• Evidence of critical analysis over mere description, quality and coherence of your
central argument(s) (35%)
• Logical structure, professional presentation, appropriates referencing and standard
of English (10%)
INDICATIVE CONTENT
The notion of empathy in communications
Principles of social communication
Social engineering and the role of communications in it
Social and cultural capital
Key ethical challenges facing those undertaking social communication
Advocacy campaigns, NGO diplomacy, pressure groups and Justice Issues
The idea of gaining voice and being voiceless
Community and radical Media -voices from the ‘grassroots’
The Right to Know: Access to Information
Rhetoric, language and paralanguage
Advertising and public relations in the context of not for profit & government
communications campaigns
Green Marketing vs. Green Washing
Term 1 – October 4th – December 17 (11 weeks)
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9. 9

10. Indicative Programme
There will be a 2 hour lecture session every week where the tutor (and occasional
guest speaker) will use it to introduce topics and concepts that should help you think
about the subject of social communication and marginalised groups. There will also
be a 2 hour seminar/workshop each week where a combination of mini tasks, case
study, discussion and - later in the term - student led assessed presentations/
discussions will take place. There is a total of 4 hours formal contact in this unit per
week.
Overview of the programme
There is 1x2 hour lecture and 1x2 hour seminar session per week.
Week Topic Topic
1 Introduction to unit Social engineering debate
The voiceless and marginality
2 Guest talk: Alternative view of the Fans voice in sport: gone?
Olympics
3 Communication theory Seeking the ‘invisible’ in
Commercial communications
4 Social & Cultural Capital Building & losing social
Capital
5 Guest Talk: Traveller & Gypsy The traveller & Gypsy voice +
Communities language & paralanguage
6 Community and radical media Case study of St Michaels Estate
7 Transformative marketing + Marketing & consumption
Guest talk on marketing & the poor creating problems
8 Market non-conforming Groups that reject the market
9 Feminism/Queer theory Assignment 1: presentations
Public communication campaigns
10 NGO’s pressure groups and Unions Assignment 1 feedback
11 Assignment tutorials .....................................................
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11. Week 1- What is social communication and why is it interesting/useful to study
An introduction to the unit and some of the key theories that underpin it +
starting to think about those with little or no voice + outlining the term ahead
Key Concepts: Social communication, social marketing, Human rights and equality,
empathy, voice and voicelessness.
Key reading: Synopsis of spiral of silence theory
http://oregonstate.edu/instruct/theory/spiral.html
Robillard, A. (1997) Communication problems in the intensive care unit, in Reflexivity
and Voice, (Ed) Hertz, R. (1997) Sage
Seminar: The social engineering debate (with reference to some famous or infamous
socio-psychological experiments) + the role of empathy in developing
communications + experiencing voicelessness + introduction to the assignments &
getting into small teams for assignment one.
Two of the many examples of socio-psychological experiments we will discuss
http://www.prisonexp.org/documentary.htm
http://www.youtube.com/watch?v=iRh5qy09nNw&feature=related
Getting to appreciate ‘voicelessness’
Short film about homeless voice less
http://news.bbc.co.uk/1/hi/education/8091043.stm
Crime victims and voice
http://www.guardian.co.uk/world/2005/jan/11/law.ukcrime
http://www.imdb.com/title/tt0940827/
Town without a voice .....
http://www.pressgazette.co.uk/story.asp?storycode=45148
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12. Week 2 – Guest speaker: Another view of the London Olympics: Mark Saunders
from ‘Spectacle’
An organisation who has been documenting the effects of the London Olympics on
East London since before the bid was successful. Mark will talk about the project (on-
going) and some of the issues that come out of considering the Olympics in a new
way (i.e. mega-events overriding the democratic process, so-called ‘regeneration’,
right to stay, media bias, protest).
Key concepts: Urban development and land grab, Notions of ‘Right to stay’,
recording & documenting events as a form of protest, sport being over-
commercialised by marketing activity
Key readings: About spectacle’s project http://www.spectacle.co.uk/
projects_page.php?id=265 + http://www.spectacle.co.uk/projects_page.php?id=175 +
Academic article about the ‘invisible’ aspects of the Olympics http://usj.sagepub.com/
content/early/2010/03/11/0042098009357351.full.pdf
Seminar: Issues arising from the guest talk + What legacy will the Olympics leave
and can we influence it via communications? + C4 coverage of the Paralympics:
going for rating points or trying to change attitudes about disability? + Where’s the
fans voice in sport?
Olympic legacy =?
Yes........ http://www.legacy-now.co.uk/
Maybe…….. http://www.regen.net/resources/BigIssues/69048/fair-games-london-
olympics-2012/
No …… http://www.gamesmonitor.org.uk/node/911
Channel 4 and the Paralympics
http://www.telegraph.co.uk/news/uknews/7934909/Channel-4-launches-500000-
search-to-find-disabled-presenters-for-2012-Paralympics.html
http://blogs.channel4.com/snowblog/paralympics-on-a-wheel-and-a-prayer/13418
Everton and Liverpool to ground share or not: the supports voice?
http://www.guardian.co.uk/football/2009/jan/21/everton-goodison-kirkby-inquiry
http://www.vintagebluekipper.com/stadium/stadium3.htm
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13. Voiceless are heard – mainly as the butt of jokes!!!!
http://www.youtube.com/watch?v=ESp01zCOf7o
Week 3 - Mass communication theory and practice: applied to social
communications.
A number of theories about how humans communicate will be explained and explored
+ you will be asked to consider how these might apply to the practices of social
communication and to marginal groups and individuals who have little voice.
Key Concepts: Accommodation theory, Spiral of Silence, Expectancy (violation)
theory, social pressure theory, Uncertainty reduction, attribution, cognitive
dissonance, altercaasting (role-playing),relevance theory, compliance gaining.
Key reading: McQuail, D. Mass Communication theory, Chapters 16,18,19
Also a useful starting place is this site – A synopsis of many pertinent theories
http://www.utwente.nl/cw/theorieenoverzicht/
Seminar: Applying a model of attitudinal change to see how communication can be
used for social engineering.
Seeking those who are ‘invisible’ in commercial communication practices and outputs
(can we find old, gay, poor black and Asian people?)
+ A case study on the internal culture of the promotional industries and its
consequences
Growing old invisibly: older viewers talk television
http://mcs.sagepub.com/content/24/1/105.abstract
Managing Identity and Impressions in an Advertising Agency
http://oss.sagepub.com/content/15/4/535.abstract
Advertising Creatives: Still Male, Still White
http://www.creativereview.co.uk/cr-blog/2009/january/advertising-creatives-still-
male-still-white
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14. Week 4 – Social and cultural capital
The notions of both social and cultural capital will be explained and illustrated +
Trends in social capital (decline?) and its implications for social cohesion and
connectedness will be explored
Key Concepts: Social Capital, Cultural Capital, Habitus, Bonding and Bridging
social relationships,
Key reading: Putman, R. Bowling Alone: The collapse and revival of American
community, chapters 6, 10 and 16
Social capital – more valuable than money!
http://www.getrichslowly.org/blog/2010/05/27/social-capital-more-valuable-than-
money
Ethnic habitus and young children: a case study of Northern Ireland http://
www.informaworld.com/smpp/content~db=all~content=a912605263
Seminar: Considering ways in which social capital has been lost and how it can be
acquired by individuals and groups
+ How does your own social capital influence your ability to communicate and be
heard?
+ Our perceptions of ‘travellers and gypsies’ (in anticipation of the guest talk next
week).
Habitus: A Sense of Place http://www.ashgate.com/isbn/9780754645641
It’s a wonderful life – Hollywood film plot ...all about social capital
http://www.imdb.com/title/tt0038650/plotsummary
But then so is The Godfather ..the dark side of social capital
http://www.electronicbookreview.com/thread/criticalecologies/badabing
Project on connected communities
http://www.thersa.org/projects/connected-communities
Typical press story about travellers and gypsy’s?
http://www.dailymail.co.uk/debate/article-1205683/RICHARD-LITTLEJOHN-Are-
sitting-comfortably-Lets-tarmacking-Teabag-Tess-Toby.html
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15. Week 5- Guest talk: Theo Langdon a member of the Dorset 'new age travellers'
group will be visiting today and talking about the communities he is part of.
Key Concepts: Marginality, interpersonal distance, advocacy, alternative
consumption lifestyles, local exchange trading systems or schemes
Key reading: A Voice for Dorset Gypsies and Travellers http://kushtibok.co.uk/
Researching difficult and marginal groups
http://74.125.155.132/scholar?q=cache:5KQ5F3aoxNUJ:scholar.google.com/+seale
+and+evaluation+of+the+use+of+participatory+methods+in
+exploring&hl=en&as_sdt=2000
Seminar: Discussion about the issues raised in Theo’s talk linked to your earlier
perceptions of such groups (from seminar 4)
+ Language as power.......
+ How rhetoric, language and paralanguage creates inclusion/exclusion
+ Discussion about researching marginal groups: any different to other research?
My gypsy life
http://www.guardian.co.uk/lifeandstyle/2009/sep/07/gypsy-childhood-prejudice-
education
Friends, family and travellers
http://www.gypsy-traveller.org/
The New Agents Personal transfiguration and radical privatization in New Age self-
help http://joc.sagepub.com/content/2/1/33.refs
An example of a limited vocabulary!!! http://www.youtube.com/watch?
v=I9LLZJFBWdc
Many 'change accent to get ahead’
http://news.bbc.co.uk/1/hi/business/7843058.stm
Paralanguage game http://www.esl-lab.com/para.htm
Body Language: How good are you interpreting it?
http://www.youtube.com/watch?v=gpiUohPPyks&feature=related
Researching difficult to reach groups
15

16. http://books.google.co.uk/books?
hl=en&lr=&id=DdcYJo8FbTkC&oi=fnd&pg=PR7&dq=clough+and+barton
+articulating+with
+difficulty&ots=DdPdJJYman&sig=XRbdzQChv1LQ0lU4qtVQVow9w5g#v=onepag
e&q&f=false
Week 6 – Community, alternative and radical media
In this session we will look at media forms and outlets that are used to bring voice to
marginalised groups. From community radio to websites with dubious legal status:
what does this proliferation of alternative media signal?
Key Concepts: Media literacy, propaganda model, hegemony of mass media
ownership, Citizen Journalism, democratic communication, Indymedia, localism,
authenticity and trust
Key reading: Herman, E and Chomsky, N (1988) Manufacturing consent The Political
Economy of the Mass Media, Brodley Head. - Read these excerpts of the book at least
http://www.thirdworldtraveler.com/Herman%20/Manufacturing_Consent.html
Plus …..
A case study about St Michael’s estate regeneration campaign – (role of media
relations?)
Seminar: What are the critical media skills required to help organisations gain a
voice? Does acquiring them distort that voice?
Case study of St Michaels Estate Regeneration team - Saint Michael's Estate is one of
the DCC flats complexes deliberately run down over years on the grounds that it was
to be redeveloped, and the tenants would get good flats to live in. The people were let
down again and again, and now there is no definite plan at all for regeneration. The
social workers and remaining tenants are left struggling to keep life going amid the
devastation brought about by the developers and the Dublin City Council.
The group’s website
http://www.stmichaelsestate.ie/about/about_us_eng.html
Getting local politicians involved
http://vimeo.com/4224386
Art work of protest
http://www.youtube.com/watch?v=fdfiB-o5WOs
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17. Voice without saying a word
http://www.youtube.com/watch?v=RuCndNKCJq8
Dreams in the Dark (3 part story of the residents voice emerging through struggle)
http://www.youtube.com/watch?v=HJN2aifuLjs&feature=related
http://www.youtube.com/watch?v=3bwWO-EV3CI&feature=related
http://www.youtube.com/watch?v=6i98lQ6LMd4&feature=related
+ Examining features of radical media – what it claims not to have
The classic Canadian documentary Manufacturing Consent based on the Noam
Chomsky/Edward Herman book by the same name. Explores the the propaganda
model of the media
http://video.google.co.uk/videoplay?docid=-5631882395226827730#
+ Media coverage of the miners strike in Britain (DVD)
Example of a radical magazine
http://www.metamute.org/
Student radio here at BU –radical in anyway?
http://www.subu.org.uk/nervemedia/content/32595/nerve_radio_player/
+ What’s good or not about citizen journalism?
Journalists view of citizen journalism
http://www.bbc.co.uk/blogs/theeditors/2008/01/value_of_citizen_journalism.html
The Oxymoronic Citizen Journalism
http://paidcontent.co.uk/article/419-the-oxymoronic-citizen-journalism/
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18. Week 7 – Transformative marketing & consumer research
+ A talk about ‘marketing doing good’ Micro-credit and those at the bottom of
the pyramid (JD-K)
A recent movement in marketing and consumer research focuses on studying (and
enacting) research and practice that benefits consumer welfare and quality of life. It’s
also interested in how the quality of life of individuals and groups are affected by
consumption.
Key Concepts: Consumer vulnerability and welfare, victimhood, marketing as a
solution to social problems, addiction and compulsive consumption, ‘entropy’ and the
so-called ‘good’ consumer. Ideology, freedom, democratic communication,
governmental social engineering,
Key reading:, Csikszentmihalyi, M .(2000) The Costs and Benefits of consuming,
Journal of Consumer Research, Vol 27: September – access it with this link
http://www.journals.uchicago.edu/doi/pdf/10.1086/314324
Mick, D. Meaning and Mattering Through Transformative Consumer Research
http://www.ethicsbasedmarketing.net/articles/new%20articles/2005%20ACR
%20Presidential%20Address%20onTransformative%20Consumer%20Research.pdf
Video about what transformative marketing and consumer research is
http://www.youtube.com/watch?v=t6vci0G_GCU
Bankers to the poor
http://www.bankertothepoor.com
What is micro-credit?
http://www.microloanfoundation.org.uk/What-we-do/Microfinance.aspx?
gclid=CLyLy5rQhqQCFYlg4wodiTaRHw
Seminar: Should we make efforts to persuade people to want to be involved in so-
called ‘good’ consumption and to reject wasteful & potentially harmful consumption?
What makes us vulnerable consumers and what can be done to reduce such situations
– are there downsides of avoiding vulnerability as a consumer?
The role of public (and Government) information Messages.
How corporate branding has taken over America – (and so why marketing needs
transforming)
http://www.guardian.co.uk/books/2010/jan/16/naomi-klein-branding-obama-america
Starbucks: the marketing of ethics (so is the transformational?)
http://www.tradingvisions.org/content/starbucks-marketing-ethics
18

19. Do you know any shopaholics – is it fun or a serious problem?
On-line support group for over-spenders
http://www.donotgiveup.net/S.T.O.P.htm
Shopaholics Anonymous!
http://www.shopaholicsanonymous.org/
A video case study
http://www.theshulmancenter.com/Secret_Lives_Diane.html
Imagine going shopping as...
a visually impaired person,
disabled,
poor,
old
or even black!
Video of a black person shopping.................
http://www.youtube.com/watch?v=yAkDHuimJRc
.................Issues emerging............????
+ Should government ever spend money telling us what to do?
19

20. Week 8 - Anti-capitalist and other market non-conformists: A trend or escape?
A look at various ways in which individuals and groups resist and reject the
dominance of the market: from voluntary simplifiers and ‘Freegans’ to ‘Adbusters’
and anti-capitalist protest groups. A threat or friend to the marketing industry and how
has it responded?
Key Concepts: ‘having and being’, Voluntary simplifiers, sustainable and green
consumption, green-washing, downsizing, neo-liberal hegemony, escaping the market,
alternative ‘consumer’ lifestyles, ‘situationalists. ’
Key reading:, Cohen and Taylor Escape Attempts the theory and practice of
resistance to everyday, chapter 1
or Shankar, A. and Fitchett , J Having, Being and Consumption, Journal of
Marketing Management, Vol 18, Issue 5/6
Or McDonald, S. et al (2006) Towards sustainable consumption: Researching
Voluntary Simplifiers. Psychology and Marketing, vol 23 (6)
Seminar: You must try to attend this seminar without wearing or having any
brands on your person! I will.......
What motivates people to reject aspects of the marketplace, to look to downsize, to
escape from consumption? The idea of a spectrum of resistance – where are you on
this? What do anti-capitalist want to replace the market with? The ethics and efforts of
Freeganism?.
Some interesting anti-capitalist/ non-conformist sites
Culture jamming: Parts 1 and 2
http://www.guardian.co.uk/books/2000/apr/10/extract
http://www.guardian.co.uk/books/2000/apr/10/extract1
https://www.adbusters.org/ +
http://freegan.org.uk/
Anti capitalist theory http://pubs.socialistreviewindex.org.uk/isj88/harman.htm
Anti-capitalist stance on the BIG SOCIETY
http://www.metamute.org/en/content/welcome_to_the_big_society
http://www.downthelane.net/index.php
http://www.downsizingexpert.co.uk/
20

21. Week 9 – Feminism and Queer theory + Public & Government communication
campaigns
How do feminist and queer perspectives impact on our understanding of promotional
communications and its practices?
The Government, through the Central Office of Information (COI), has consistently
been the biggest advertiser in the UK for many years. The relationship between
government and the PR industry is intimate –many top lobbyist and political advisors
having started their careers in PR (including David Cameron). In this session we
investigate the uses of public information campaigns asking about their efficacy,
ethics, purpose (and possible hidden agenda).
Key Concepts: Gender, subjectivity, social roles including, androcentrism, sexuality -
socially constructed or? , reflectivity and reflexivity, gender roles and power,
stereotyping + Ideology and social engineering
Key reading: Queer visibility in commodity culture
http://www.jstor.org/pss/1354421
We're Here, We're Queer, and We're Going Shopping! A Critical Perspective on the
Accommodation of Gays and Lesbians in the U.S. Marketplace
http://www.informaworld.com/smpp/content~db=all~content=a904830726
Right hand ring campaign: case study
http://www.umich.edu/~sapac/sia/2007/Diamonds.html
http://www.msnbc.msn.com/id/4000827
Government campaigns
http://coi.gov.uk/
Seminar: Assignment 1: This session is dedicated to the presentation of each team’s
communication campaign for assignment one (above for full details).
Note: The presentations may take place on different day/time to normal seminar slots
as the audience will include a member of the organisation you have been working for
21

22. Week 10 - NGO’s, Pressure groups and Trade Unions
There are literally thousands of such organisations operating in the U.K. all with
social and often political agendas. This session looks at their typical intensions and
how they often become the voice for others. It also explores the way that the external
environment both reports them and often limits how they can communicate to a
broader public. Film: Bread and Roses
Key Concepts: Campaigning, activism, workers rights, immigrant workers, inside-
outside groups, minimum wage.
Key reading: Film about workers rights, immigration and voice Bread and Roses
http://www.film4.com/features/article/ken-loach-on-bread-and-roses
http://www.metacafe.com/watch/4200435/bread_and_roses_movie_trailer/
http://en.wikipedia.org/wiki/Bread_and_Roses
http://www.flixster.com/movie/bread-and-roses
Clearers dispute in Britain
http://thecommune.wordpress.com/2010/05/18/gains-from-ubs-cleaners-dispute/
McNair, B. (2003) An introduction to Political Communication, Routledge. Chapter 8
Useful directory of UK pressure groups
http://portal-live.solent.ac.uk/library/subject_guides/general_and_reference/
pressure_groups.aspx
A set of lecture notes will also be placed on mybu
Seminar: This session is dedicated to offering feedback on each team’s assignment
one (probably not the mark by this stage) and discussing any final issues for
assignment two (see assignment details above for more details)
_________________________________________________________________
Week 11 – No lecture session this week – time dedicated to assignment
Seminar: Session replaced by assignment tutorial sessions – see note for details of
precise time of these
22

23. 23

24. INDICATIVE KEY LEARNING RESOURCES
Academic journals provide the scholarly underpinning for the unit. Contemporary
examples can be found in professional publications. Students will therefore be
expected to consult a wide range of literature including:
Journal of Marketing Communications; European Journal of Communication;
Harvard International Journal of Press/Politics; Journal of Political Marketing; Journal
of Public Affairs; Journalism Studies; Journalism and Mass Communication
Quarterly, Journal of Public Relations, Journal of Public Relations research,
Consumer, Cultures and Markets, Journal of Consumer Research.
Students should also take a keen interest in current affairs that touch one or are about
the kinds of individuals and groups normally associated with being on the margins of
the mainstream (protest groups etc).
Reading list
There s no core text given the nature of the unit. However the following touch on
many aspects we cover, albeit at times in a subtle manner
Cohen, S. and Taylor, L. (1992) Escape Attempts the theory and practice of resistance
to everyday, Routledge.
Fielder, K (2007) Social Communication, Psychology Press
Goffman, E. (1990) The presentation of Self in Everyday life. Penguin; New Ed
edition
Leiss, W. Kline, S. Botterill, K.(2005) Social communication in advertising:
consumption in the mediated marketplace, Routledge.
McQuail, D. (2005) McQuail’s Mass Communication theory. Sage.
Rice, R. and Atkin, C (2001) Public Communication Campaigns. Sage
Other texts
Andreason, A. (1994) Social marketing: Its definitions and domain. Journal of Public
Policy and Marketing, Vol 13
24

25. Alwist, L. and Donley, T. (1996) The low income consumer. Adjusting the balance of
exchange. Sage.
Andrews, C., and Holst, C. B., “The real meaning of “inwardly rich”, Journal of
Voluntary Simplicity, 1998, May 28
Arnold, E. (2007) Should consumer citizens escape the market? The annals of
American academy of political and social science, Vol 611 No 1
Armstrong, Ketra L (1999) Nike´s Communication with Black Audiences. Journal of
Sport and Social Issues, 23, pp. 266-286.
Atton, C. (2001) Alternative Media. London, Sage.
Bohner, G. and Wanke, M. (2007) Attitudes and Attitude Change, Hove, Psychology
Press.
Burton, D (2000) Ethnicity, Identity and Marketing: A Critical Review. Journal of
Marketing Management 16, pp. 853-877. Available at: http://www.informaworld.com/
smpp/content~db=all~content=a919008169
Broadfoot, K., & Munshi, D. (2007). Diverse voices and alternative rationalities:
Imagining forms of postcolonial organizational communication. Management
Communication Quarterly, 21, 249-267
Bruning, S. Langenhop, A. and Green, K. (2004) Examining city–resident
relationships: linking community relations, relationship building activities, and
satisfaction evaluations. Public Relations Review, Vol 30 No 3
Clough, P. and Barton, L. (1999) Articulating with Difficulty: Research voices in
inclusive education. Sage
Cherrier, H, and Murray, J., “Drifting away from excessive consumption: a new social
movement based on identity construction”, Advances in Consumer Research,
2002, Vol. 29, p.245-247
Coleman, S. (1997) Stilled Tongues: From soapbox to sounbite, Porcupine Press
Cox, R. (2006) Environmental Communication and the Public Sphere. London: Sage
Craig-Lees, M., and Hill, C., “Understanding voluntary simplifiers”, Psychology &
Marketing, 2002 Vol. 19(2), p. 187–210
Csikszentmihalyi, M. ( 2000) The Costs and Benefits of consuming, Journal of
Consumer Research, Vol 27: September
25

26. Csikszentmihalyi, M. ( 1999). If We Are So Rich, Why Aren’t We Happy? American
Psychologist, 54(10), 821-82
Dahlgren, P. (1996) Media logis on cyberspace; Repositioning journalism and its
publics. Javnost/The public, Vol 3 No 3
Downing, J. Ford, T. and Gill, G. (2001) Radical Media: Rebellious Communication
and Social Movements, Sage
Dutta, M. and Basu, A. (2008) The Past, Present, and Future of Health Development
Campaigns: Reflexivity and the Critical-Cultural Approach. Health Communication,
Vol 23 No 4
Dutta-Bergman, M (2005) Civil Society and Public Relations: Not So Civil After All.
Journal of Public Relations Research, Vol 17 No 3
Edwards, L. (2008) 'Pr Practitioners’ Cultural Capital: An Initial Study and
Implications for Research and Practice', Public Relations Review, 34, pp. 367-372.
Ehninger, D. Gronbexk, B. McKerow, R. Monroe, A. (1982) Principles and Types of
Speech Communication. Foresman and Company
Elias, N. (1978) The civilising process. The history of manners. Oxford, Blackwell
Fukuyama, F. (1995) Trust. New York, The free press.
Gabriel, Y. and Lang, T. (2006) The Unmanageable Consumer: Chapter 7 Consumer
as Victim and chapter 9 Consumer as activist
Gilg, A. Barr, S and Ford, N. (2005) Green consumption or sustainable lifestyles?
Identifying the sustainable consumer. Futures, Vol 37 No 6
Gamucio Dragon, A. (2001) Making waves: Stories of participatory communication
for social change, New York, Rockefeller Foundation
Hastings, Gerard (2007) Social Marketing: Why Should the Devil have all the Best
Tunes? Oxford: Butterworth – Heinemann.
Herman, E and Chomsky, N (1988) Manufacturing consent The Political Economy of
the Mass Media, Brodley Head.
Hertz, R. (1997) Reflexivity and Voice, (ed) Sage
Hirschman, Elizabeth C. (1992), "The Consciousness of Addiction: Toward a General
Theory of Compulsive Consumption," Journal of Consumer Research, 19
(September), 155-179.
26

27. Hodges, C. E.M. and McGrath, N. (2010) Communication for social transformation.
In: Edwards, L. and Hodges, C. E.M., eds. Public Relations, Society and Culture:
Empirical and theoretical explorations. London: Routledge.
Holt, D. (2002) Why Do Brands Cause Trouble? A Dialectical Theory of Consumer
Culture and Branding. Journal of Consumer Research, Vo 29 No 1 l
McDonald, S. et al (2006) Towards sustainable consumption: Researching Voluntary
Simplifiers. Psychology and Marketing, vol 23 (6)
McRobbie, A. (2007) Top Girls? Young women and the post-feminist social contract.
Cultural Studies, Vol 21 p 718-737
Ng, Sik Hung (2007) Language-Based Discrimination: Blatant and Subtle Forms.
Journal of Language and Social Psychology, 26 (2) pp. 106-122.
Noelle-Neumann, E. (1984). The Spiral of Silence. University of Chicago, Chicago
O'Shaughnessy, O'Shaughnessy J. and Jackson N. (2007) Reply to criticisms of
marketing, the consumer society and hedonism. European Journal of Marketing, Vol
41 No 1 / 2
Planalp, S. (1999) Communicating Emotion. Social, Moral, and Cultural Processes.
Cambridge University Press
Robillard, A. (1997) Communication problems in the intensive care unit, in
Reflexivity and Voice, (Ed) Hertz, R. (1997) Sage
Sandlin, J. andCallahan, J. (2009) Deviance, dissonance, and development, Journal of
Consumer Culture, Vol 9 No 1
Semin, G. And Fiedler, K. (1996) Applied Social Psychology. Sage.
Servaes, Jan (Ed.,) (2008) Communication for Development and Social Change.
London: Sage.
Sheath, j. Sisodia, R. (2005) A dangerous divergence: Marketing and society. Journal
of public policy and marketing, Vol 24.
27

28. Spring, J. (2002) Educating the consumer-citizen; Ahistory of the marriage of schools
and advertising and media. Lawrence Erlbaum.
Thompson, E. P. 1991. Customs in Common. London: Merlin Press.
Thurlow, C. (2004) Naming the “Outsider Within”. Homophobic Perjoratives and the
Verbal Abuse of Lesbian, Gay and Bisexual High-School Pupils” Journal of
Adolescence, 24 pp.25-38.
Valentine, Gill. 2001. Social Geographies: Space and Society. Harlow: Prentice Hall.
Weisbrod, B. (1998) To Profit or Not to Profit. The Commercial Transformation of the
Non-profit Sector. Routledge
Wichroski, M. Breaking Silence in Reflexivity and Voice, (Ed) Hertz, R. (1997) Sage
Zavestoski, S., “The Social–psychological bases of Anticonsumption attitudes”,
Psychology & Marketing, 2002, Vol. 19(2) p. 149–165.
28

29. Links to other reading on the internet (live at the time of putting the
unit together)
Week 1
Link to lots of books on social communications http://www.google.co.uk/#q=social
+communications&hl=en&safe=off&sa=N&rlz=1R2GGIT_en-
GB&prmd=b&source=univ&tbs=bks:
1&tbo=u&ei=k8RbTMX6Bcq6jAfnlMnxAw&oi=book_group&ct=title&cad=bottom-
3results&resnum=11&ved=0CEYQsAMwCg&fp=4826297cf494b1ee
Commercial use of social communications:
Social communications and advertising
http://books.google.co.uk/books?hl=en&lr=&id=tCFxM82-
w10C&oi=fnd&pg=PR9&dq=social+communication+theory&ots=zzHQak-
K1w&sig=Midum804pPhuDbvP8E4PWJ9AzGw#v=onepage&q=social
%20communication%20theory&f=false
http://www.psypress.com/social-communication-9781841694283
http://www.amazon.co.uk/Social-Communication-Advertising-Consumption-
Marketplace/dp/0415966760
http://nim.goldsmiths.ac.uk/papers/as-published-in-proceedings-p19.pdf
IPA site about commercial social communications
http://www.ipa.co.uk/content/IPA-Social
Lifestyle and Social Class
http://esr.oxfordjournals.org/content/19/1/97.abstract
Poverty as we know it: Media portrayals of the poor
http://poq.oxfordjournals.org/content/64/1/53.full.pdf
Comic superhero Echo fights stereotypes of deaf people
29

30. http://www.guardian.co.uk/science/blog/2010/jul/20/comic-­‐superhero-­‐
echo-­‐stereotypes-­‐deaf
Week 2
Changing attitudes to disability via sports coverage
http://www.london2012.com/blog/2009/08/changing-attitudes-to-disability-is-up-to-
all-of-us.php
Studying the commercialization of sport: The need for critical analysis http://
www.physed.otago.ac.nz/sosol/v1i1/v1i1a6.htm
Sports fans – losing or gaining power?
http://www.prospectmagazine.co.uk/2010/08/footballs-new-age-of-fan-power/
Week 3
Synopsis of many pertinent theories (as a starting point)
http://www.utwente.nl/cw/theorieenoverzicht/
Amplification of risk theory (may explain limited contact with some groups)
http://www3.interscience.wiley.com/journal/119462808/abstract?
CRETRY=1&SRETRY=0
Week 4
A comprehensive resource on social capital research http://
www.socialcapitalresearch.com/
Talking up Social Capital: An Analysis of Social Voice.
http://opus.bath.ac.uk/15972/1/0609.pdf
Article from Guardian about connected communities
http://www.thersa.org/projects/connected-communities
Poor people, poor places, and poor health: the mediating role of social networks and
social capital
http://www.sciencedirect.com/science?
_ob=ArticleURL&_udi=B6VBF-42HFVJ8-3&_user=1682380&_coverDate=05%2F3
1%2F2001&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanc
30

31. hor=&view=c&_searchStrId=1454764185&_rerunOrigin=scholar.google&_acct=C00
0011378&_version=1&_urlVersion=0&_userid=1682380&md5=35c16d3b2c71c36e5
251020f9c845d92&searchtype=a
Changing negative attitudes towards persons with physical disabilities: an
experimental intervention http://onlinelibrary.wiley.com/doi/10.1002/casp.849/
abstract
Week 5
New age traveller
http://books.google.co.uk/books?
hl=en&lr=&id=3UoTh67AUzwC&oi=fnd&pg=PR7&dq=new+age+travellers+and
+consumption&ots=IkuahFxAop&sig=8_g_p4cC2Skk_Cun3L-
PLNbF7Bw#v=onepage&q=new%20age%20travellers%20and
%20consumption&f=false
INCIDENTS IN A GYPSY'S LIFE
http://website.lineone.net/~rtfhs/pubs3.html
Local economic trading schemes and their implications for marketing assumptions,
concepts and practices
http://www.emeraldinsight.com/journals.htm?articleid=865306&show=html
Keeping Your Distance: Group Membership, Personal Space, and Requests for Small
Favors
http://onlinelibrary.wiley.com/doi/10.1111/j.1559-1816.1988.tb00019.x/abstract
Paralanguage – relating to how we communicate
http://www.esl-lab.com/para.htm
http://en.wikipedia.org/wiki/Paralanguage
http://anthro.palomar.edu/language/language_6.htm
http://www.oppapers.com/essays/Use-Paralanguage-Kinesics-Everyday-Life/4208
http://www.amazon.co.uk/Personal-Impact-Presence-Paralanguage-Communication/
dp/1856192571
31

32. http://www.transtutors.com/homework-help/Organizational+Behavior/Managing
+Communication/body-language-paralanguage.aspx
http://www.youtube.com/watch?v=N2q-3dZuDiw
Proxemics - i.e. personal space understanding
http://www.youtube.com/watch?v=Q4thuphuWko&feature=related
http://www.youtube.com/watch?v=Pmc9JItJ0C4&feature=related
Language as the “Ultimate Weapon” in Nineteen Eighty-Four
http://www.sysdesign.ca/archive/berkes_1984_language.html
http://everything2.com/title/Orwellian
Language-Based Discrimination Blatant and Subtle Forms
http://jls.sagepub.com/content/26/2/106.abstract
Language, Power, and Intergroup Relations
http://onlinelibrary.wiley.com/doi/10.1111/0022-4537.00108/abstract
Language and power
http://books.google.co.uk/books?
hl=en&lr=&id=ZRHCNMN3qqUC&oi=fnd&pg=PR8&dq=language+and
+power&ots=5FAcsGszTj&sig=8maev8hRwv1zYPJ-
AhdcWEJJMac#v=onepage&q&f=false
Week 6
MUTE – alternative takes on contemporary culture and society
http://www.metamute.org/
News Cultures and New Social Movements: radical journalism and the mainstream
media
http://www.informaworld.com/smpp/content~db=all~content=a713773380
Articles on Radical journalism
32

33. http://www.newstatesman.com/200309290005
http://www.alternativevoice.com.au/
Indymedia Journalism: A Radical Way of Making, Selecting and Sharing News?
http://jou.sagepub.com/content/4/3/336.abstract
Indymedia site http://www.transformationsjournal.org/journal/issue_10/
article_08.shtml
Community radio tool kit
http://www.communityradiotoolkit.net/
Beyond the Studio: A Case Study of Community Radio and Social Capital
http://www.cbonline.org.au/ejournal/acbs_issue1/iss1_art4.pdf
Private passion, public neglect: The culturall status of radio.
http://ics.sagepub.com/content/3/2/160.abstract
Community media association
http://www.commedia.org.uk/
Towards professional participatory storytelling in journalism and advertising http://
firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/1257/1177
Beyond Advertising and Journalism: Hybrid Promotional News Discourse
http://das.sagepub.com/content/15/5/553.abstract
Beauty...and the Beast of Advertising http://www.medialit.org/reading_room/
article40.html
Week 7
Video about what transformative marketing and consumer research is
http://www.youtube.com/watch?v=t6vci0G_GCU
33

34. Critical Consumer Education: Empowering the Low-Literate Consumer
http://jmk.sagepub.com/content/25/2/153.abstract
An Enlargement of the Notion of Consumer Vulnerability
http://jmk.sagepub.com/content/28/2/183.abstract
A case for transformative marketing http://acrwebsite.org/
Carlo_Mari_JME_Education_and_TCR.pdf
Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for
Transformative Change
http://jmk.sagepub.com/content/30/2/112.abstract
Building Understanding of the Domain of Consumer Vulnerability
http://jmk.sagepub.com/content/25/2/128.abstract
Marketplace Experiences of Consumers with Visual Impairments: Beyond the
Americans with Disabilities Act
http://www.atypon-link.com/AMA/doi/abs/10.1509/jppm.20.2.215.17369
Surviving in a Material World: Evidence from Ethnographic Consumer Research on
People in Poverty
http://jce.sagepub.com/content/30/4/364.abstract?
ijkey=e3e2b0312f4d3ec602013ecf99fa7fa80b25318e&keytype2=tf_ipsecsha
Consumer Culture and the Culture of poverty: Implications for Marketing theory and
Practice
http://mtq.sagepub.com/content/2/3/273.abstract?
ijkey=f3b446264e6fe71fb734c31f85518f2c6823ea44&keytype2=tf_ipsecsha
Do the Poor Pay More for Food? An Analysis of Grocery Store Availability and
Food Price Disparities
http://onlinelibrary.wiley.com/doi/10.1111/j.1745-6606.1999.tb00071.x/abstract
34

35. Consumer vulnerability to scams, swindles, and fraud: A new theory of visceral
influences on persuasion http://onlinelibrary.wiley.com/doi/10.1002/mar.1029/
abstract;jsessionid=FD157F00827A812280F00B3AC8BB7D67.d01t01
Hirschman, Elizabeth C. (1992), "The Consciousness of Addiction: Toward a General
Theory of Compulsive Consumption," Journal of Consumer Research, 19
(September), 155-179.
http://www.jstor.org/stable/2489326
Compulsive buying: An examination of the consumption motive
http://onlinelibrary.wiley.com/doi/10.1002/(SICI)1520-6793(199612)
13:8%3C741::AID-MAR2%3E3.0.CO;2-F/abstract
Exploring Addictive Consumption of Mobile Phone Technology
http://smib.vuw.ac.nz:8081/www/anzmac2005/cd-site/pdfs/12-Electronic-Marketing/
12-James.pdf
The Lived Experiences of Women as Addictive Consumers
http://www.jrconsumers.com/academic_articles/issue_4/Eccles.pdf
Week 8
Understanding individual decision-making for sustainable consumption (about
voluntary simplifiers)
http://homepages.see.leeds.ac.uk/~leckh/leeds04/2.5Young%20et%20al.pdf
Individual responsibility versus collective action: An examination of the impact of
environmental advertising
http://www.green-blog.org/2010/08/19/individual-responsibility-versus-collective-
action-an-examination-of-the-impact-of-environmental-advertising/
THIRD MILLENIUM LIFESTYLES: VOLUNTARY SIMPLIFIERS
35

36. http://smib.vuw.ac.nz:8081/www/ANZMAC1999/Site/C/Craig_Lees.pdf
Culture Jam: The Uncooling of America
http://www.disenchantmentville.com/books/culturejam.shtml
Anti-capitalist movements
http://docs.google.com/viewer?a=v&q=cache:2qoYGUJfW1YJ:https://lra.le.ac.uk/
bitstream/2381/3332/1/LMDG-Harvie%2520in%2520Bonefeld%2520(ed.).pdf+anti
+capitalist
+movements&hl=en&gl=uk&pid=bl&srcid=ADGEEShpyXB81uPTvxlHbuT6jLi6Wi
gZ0dREg-
yiv3UtFMU4SLdhBtFwVBftAeOBpWMpcihMkNjIwfZFAqibOcgqIKwfwUZDZbG
VTuF1DzRfR0Q8RUOfWAxfs62R39BS5enhrTOvsfV_&sig=AHIEtbQmWFQu3b8P
YDhurdGNYksU5OekOQ
Moral Panics and anti-capitalist activists
http://docs.google.com/viewer?a=v&q=cache:
3xdZK_50qJQJ:www.internetjournalofcriminology.com/Donson%2520et%2520al
%2520-%2520Folkdevils.pdf+anti
+capitalist&hl=en&gl=uk&pid=bl&srcid=ADGEESiC6x_Q6nn5opAjQvoPIOLWd9
Doba2rPlNbNFFEruBXJpZzqVzQlYASvRCPjawAZUOyRUuXPKk0NbS93gG-9sxx
K7Jh2N65JedjgCRaBKG9OJiM-
cInaxMEsQzI4FHhbyujANjs&sig=AHIEtbStWaxO28DSMwpIXwg_zw-DCX9hww
Even Newer Social Movements? Anti-Corporate Protests, Capitalist Crises and the
Remoralization of Society
http://org.sagepub.com/content/10/2/287.abstract
Anti-consumption and resistance resource http://www.business.auckland.ac.nz/
Schoolhome/Research/Researchgroups/
InternationalCentreforAntiConsumptionResearch/Completedresearchprojects/
ICARSymposium2010/tabid/1688/Default.aspx
No impact year – a project by a family living in Manhattan
http://www.noimpactdoc.com/about.php
Culture Jamming: The revolutionary Impulse
http://morethanone.pbworks.com/f/Culture_Jamming_.pdf
36

37. Week 9
We're Here, We're Queer, and We're Going Shopping!
A Critical Perspective on the Accommodation of Gays and Lesbians in the U.S.
Marketplace
http://www.informaworld.com/smpp/content~db=all~content=a904830726
The Meanings of Lesbian and Gay Pride Day: Resistance through Consumption and
Resistance to Consumption
http://jce.sagepub.com/content/30/4/392.abstract?
ijkey=42b375f5b702234d08f47963857d39e04d1d258a&keytype2=tf_ipsecsha
Queer visibility in commodity culture
http://www.jstor.org/pss/1354421
The Gay Family in the Ad: Consumer Responses to Non-traditional Families in
Marketing Communications
http://www.informaworld.com/smpp/content~db=all~content=a919008415
Queer Theory
http://gaq.sagepub.com/content/38/1/67.abstract
Week 9 =- part 2
Government Public Relations: A reader http://www.routledge.com/books/details/
9781420062779/
Citizenship and social communications
http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511664113
Local government public relations and the local press http://www.informaworld.com/
smpp/content~content=a755551862~db=all~jumptype=rss
37

38. The Central Office of Information
http://coi.gov.uk/
Week 10
Charity comms – an organisation advising the sector
http://www.charitycomms.org.uk/
Charity communications: the future
http://www.ngomedia.org.uk/news/130/44/Charity-communications-the-future/
Legitimacy and the Role of UK Third Sector Organizations in the Policy Process
http://www.springerlink.com/content/h327352108756738/
Trade Unions
http://www.guardian.co.uk/politics/tradeunions
Trade Union reputation
http://www.unionhistory.info/reports/index.php
Trade Union communication awards
http://www.tuc.org.uk/union/tuc-18171-f0.cfm
Cleaners protest in Canary Wharf http://www.independent.co.uk/news/business/news/
hsbc-revalues-its-invisible-night-workers-564955.html
Canary Wharf’s bankers don denim, brace for protests
http://blogs.reuters.com/reuters-dealzone/2009/04/02/canary-wharfs-bankers-don-
denim-brace-for-protests/
38

39. Other Websites that may be of interest
Watching lobbyist activities http://www.corporatewatch.org/?lid=58
Fascinating history of mental illness http://www.bethlemheritage.org.uk/
Joseph Rowntree Foundation – researching and assisting the poor
http://iww.org.uk/bar
http://www.jrf.org.uk/work
http://www.jrf.org.uk/events (events they organise)
http://www.jrf.org.uk/work/workarea/unheard-voices-power-and-participation
Documentary on homelessness
http://www.youtube.com/watch?v=vgKMfLHcv64&feature=related
39

40. Websites of organisation representing some of the marginal/ fringe groups we are
concerned with
You may find an organisation to focus on here for assignment 2
Travelers and Gypsies
http://kushtibok.co.uk/
Workers rights & Immigrant fair treatment
http://thecommune.wordpress.com/2010/05/18/gains-from-ubs-cleaners-dispute/
http://www.aimms.org/
Film about workers rights
http://www.film4.com/features/article/ken-loach-on-bread-and-roses
http://www.metacafe.com/watch/4200435/bread_and_roses_movie_trailer/
http://en.wikipedia.org/wiki/Bread_and_Roses
http://www.flixster.com/movie/bread-and-roses
(see what people said of the film)
Homeless
http://www.crisis.org.uk/
http://england.shelter.org.uk/
Learning disability
http://dorset.ldpb.info/
Disabled into work
http://www.enham.org.uk/
Disabled action groups
http://www.bjdd.org/new/100/100_103to107.pdf
Disabled direct action group on facebook
http://www.facebook.com/group.php?gid=5192342478
Prison/probation
http://www.nacro.org.uk/
http://www.prisonvoice.com/
40

41. http://www.btguk.org/
http://www.prisonersfamilies.org.uk/ContactUs/
http://www.pffs.org.uk/site/contact/
http://www.prisonadvice.org.uk/
http://www.dorset-probation.gov.uk/about-us
http://lcjb.cjsonline.gov.uk/Dorset/2669.html
Mental heath
http://www.dorsetmentalhealthforum.org.uk/
Domestic violence
http://www.womensaid.org.uk/
http://refuge.org.uk/
Sex workers union
http://www.iusw.org/node/1
Right to stay/ anti-gentrification movements
http://www.metamute.org/en/content/going_nowhere_or_staying_put
http://www.autonomousgeographies.org/
http://www.stmichaelsestate.ie/about/about_us_eng.html
Academic project http://www.autonomousgeographies.org/
Defending Brixton market http://www.friendsofbrixtonmarket.org/
A local council housing protests group http://www.stmichaelsestate.ie/
A local housing protest group in Chicago http://www.thepilsenalliance.org/
Protest about developers/ community
http://www.gamesmonitor.org.uk/taxonomy/term/153/all We shall not be moved –
east end
Protest about the London Olympics
http://www.nolondon2012.org/
http://www.nogoe2012.com/
http://www.timeout.com/london/features/1501/The_travellers_tale-
real_stories_behind_the_2012_Olympics.html
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42. http://www.thisislocallondon.co.uk/news/
8131326.Protest_group_formed_against_Streatham_ice_rink_plan/
Debunking the Olympic myth http://www.gamesmonitor.org.uk/
Fascinating project that has mapped the effects of the Olympics site since London
won the bid http://www.spectacle.co.uk/projects_page.php?id=175
Protest against corporate world
http://www.gamesmonitor.org.uk/
http://www.lifeisland.org/
http://www.spacehijackers.co.uk/html/projects/freehackney/index.html
http://www.commondreams.org/headline/2010/03/08-5
Community Groups
http://www.stpaulsunlimited.org.uk/
Preserve our grounds
http://www.spiritofshankly.com/news/No-to-a-Ground-Share!.html
http://www.prisonersfamilies.org.uk/
Addiction
http://www.addaction.org.uk/?page_id=1697
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43. Online resources connected to social-psychology experiments & the ideas of
social engineering
http://www.prisonexp.org/documentary.htm
http://video.google.com/videoplay?docid=5474164325345921501#
http://www.youtube.com/watch?v=RKW_MzREPp4
Series of videos on the prison experiment
http://www.youtube.com/watch?v=rmwSC5fS40w&feature=related
http://www.youtube.com/watch?v=W1HeYnmbTz8&feature=related
http://www.youtube.com/watch?v=EjQsLybhDyU&feature=related
Reflections on it by the participants
http://www.youtube.com/watch?v=Z0jYx8nwjFQ&feature=related
http://en.wikipedia.org/wiki/Stanford_prison_experiment
http://en.wikipedia.org/wiki/Milgram_experiment
Milgrams test - updated Stamford experiment
http://www.youtube.com/watch?v=BcvSNg0HZwk&feature=related
BBC experiment about hierarchy
http://www.bbcprisonstudy.org/
http://onlineclassroom.tv/psychology/catalogue/understanding_psychology/
the_bbc_prison_study#header
http://www.youtube.com/watch?v=7mhzFCglnIA
http://www.youtube.com/watch?v=n9WHay0x2t8&feature=related
43

44. http://news.bbc.co.uk/1/hi/world/europe/8571929.stm
The Asch experiment
http://www.youtube.com/watch?v=iRh5qy09nNw&feature=related
http://www.youtube.com/watch?v=TYIh4MkcfJA&feature=related
The bystander effect
http://www.youtube.com/watch?v=vwMMMPjOW4g&feature=fvw
http://www.youtube.com/watch?v=OSsPfbup0ac&feature=related
Smoke filled room effect
http://www.youtube.com/watch?v=KE5YwN4NW5o&feature=related
http://en.wikipedia.org/wiki/The_Experiment
Race - Black person shopping
http://www.youtube.com/watch?v=yAkDHuimJRc
http://www.youtube.com/watch?v=yAkDHuimJRc
Change blindness
http://www.youtube.com/watch?v=yqwmnzhgB80&feature=related
Social experiment to tackle poverty – this is long
http://www.youtube.com/watch?v=0zvrGiPkVcs
the power of language
http://www.youtube.com/watch?v=uITbNDUVX_8
44

45. Simple sign order experiment
http://www.youtube.com/watch?v=MEL_W-YbgSY&feature=related
Induced learned helplessness
http://www.youtube.com/watch?v=gFmFOmprTt0&feature=related
Gay or straight experiment!!!
http://www.youtube.com/watch?v=g2zCwuIPKN4&feature=related
Simple gender sign study
http://www.youtube.com/watch?v=a71h6LZKXTc
Subliminal ad tests
http://www.youtube.com/watch?v=3iJWyiaXLLw&feature=related
45