This webinar will cover various tools for local SEO auditing and optimization including a local search rank checker, Google+ local wizard, citation tracker, citation submission service, local SEO checkup tool, and a tool for adding customer review badges to websites. The agenda includes demonstrations of each tool's features such as automated reports, ranking factor analysis, citation identification and tracking, directory submission, and local profile optimization checks. Time will be allotted at the end for a Q&A session about the tools.

1. Hello & welcome to the webinar. The
webinar will start in a few minutes.

3. Agenda
✓ Local Search Rank Checker
✓ Google+ Local Wizard
✓ CitationTracker
✓ CitationBurst
✓ Local SEO Check Up
✓ ReviewBiz
✓ Q&A session

4. Local Search Rank Checker

5. ‘Rank Checker’
✓ Google, Yahoo & Bing
✓ Organic & Local rankings
✓ Top 50 results
✓ Scheduled & Adhoc reports
✓ Online, PDF, CSV
✓ White-label reports

6. Saved report vs. Quick search
1 search credit 1 search credit
25-100 keywords 10 keywords
Saved to account Not saved
5-10 mins <5 mins

7. Result Types
✓ Organic For client website
✓ Places/Local For client Local listing
✓ Directory Listings on pre-determined
3rd party sites
✓ Secondary Listings on ‘un-known’ 3rd
party sites

8. Packages & Reports
✓ Single Business 3 scheduled / 30 searches
✓ Multi Business 6 scheduled / 100 searches
✓ SEO Pro 100 scheduled / 300 searches

9. FAQs
✓ Do we need to include a local search
term?
✓ Does tool search from our location?
✓ Does tool use our IP?
✓ How do you count blended results?

10. Google+ Local Wizard

11. ‘The Wizard’

12. ‘Wizard’
✓ ‘Quick view’ of G+ optimization
✓ Easy benchmarking vs. top 10
✓ Pulls key data into 1 report
✓ 15 minutes vs. 2 hours

13. G+ ranking signals
On-page factors
✓ Category selection
✓ Review count
✓ Score
✓ Profile ‘Verified’
Off-page factors
✓ Citation Count
✓ Inbound Link Count
✓ Website Domain Authority

14. Who & when...
✓ Pitching to new
✓ Start of a new engagement
✓ Tracking of existing clients
✓ Prospecting...

15. Packages & Reports
✓ Single Business 10 / month
✓ Multi Business 30 / month
✓ SEO Pro 100 / month

16. FAQs
✓ Do we need to include a local search
term?
✓ Can we get results beyond top 10?
✓ Is there PDF report? White Label?
✓ Where is Link/Authority data from?

17. CitationTracker

18. A ‘citation’ is a listing for your
business on another website.
Typically includes your Name,
Address & Phone number.
It is not a link, but it can include
a link.

19. ‘CitationTracker’
✓ Identifies your ‘Active’ Citations
✓ Analyzes competitor citations
✓ Provides extra data on directories
✓ Produces target list of directories
✓ Track citation activity
✓ Online, PDF, CSV

20. Simplified Business Name
✓
Ringemann Plumbing Ringemann
Services Plumbing
✓ Bay Plumbing Co. Bay Plumbing
✓ P.A.
Vanessa Arzola DMD
Vanessa Arzola
✓ Trading Company
Garcia Colinas Garcia Colinas

21. How does CitationTracker work?
✓ Do a series of searches in google
✓ Filter results to produce clean list
✓ Remove your own website
✓ Identify top 10 competitors
✓ Identify their citations
✓ De-dupe ‘active’ from ‘potential’

22. Data & Data Sources
✓ Domain Authority SEOmoz
✓ Citation Value BrightLocal
✓ Type of site BrightLocal
✓ Free/Paid Listing BrightLocal

23. Who & when...
✓ Pitching to new clients
✓ Start of a new engagement
✓ Monthly updates to track growth

24. Packages & Reports
✓ Single Business 10 searches / 3 scheduled
✓ Multi Business 30 searches / 6 scheduled
✓ SEO Pro 250 searches / 50 scheduled

25. CitationBurst

26. ‘CitationBurst’
✓ Directory submission service
✓ We do the submissions for you
✓ Manual submissions - direct to site
✓ 1,200+ directories
✓ New listings & Update existing
✓ Pay Per Submission

27. Focus on Quality
✓ Accuracy & Completeness
✓ Have a longer process - 14 days
✓ 4 Step Process
✓ Submission
✓ ‘Lite’ QA
✓ Detailed QA
✓ Live listing checks

28. Submission Costs
✓ Normal campaign = $3 / submission
Choose number of submissions
- 10, 25, 50, 75, 100, 150
✓ Bulk purchase
1,000+ submission credits. Use
= $2 / submission
on multiple clients & campaigns

29. FAQs
✓ Do you submit to data aggregators?
✓ Do you handle email verification?
✓ Do you update existing listings?
✓ Do you share email/password?
✓ Do you create Google+ listings?

30. Local SEO Check Up

31. ‘SEO Check Up’
✓ Complete Local SEO Audit tool
✓ Generates SEO report in 15 mins
✓ 300 automated checks
✓ 6 areas of SEO covered
✓ Online & PDF reports
✓ White-label reports

32. 6 modules
✓ Off-site SEO
✓ On-site SEO
✓ Search Engine Rankings
✓ Local Directory Listings
✓ Google+ Local
✓ Social Media

33. Summary scores
✓ Takes multiple factors into consideration.
✓ Gives each factor a weighting.
✓ Some factors absolute, some relative
✓ Score is produced & compared vs.
maximum possible.
✓ Turn this in a ‘friendly’ value

34. Who & when...
✓ Pitching to new clients
✓ Start of a new engagement
✓ Periodic ‘health’ checks

35. Packages & Reports
✓ Single Business 1 / month
✓ Multi Business 6 / month
✓ SEO Pro 20 / month

36. ReviewBiz

37. Reviewbiz
✓ Online Customer Review Badge
✓ Connects website with local profiles
✓ leave reviews
Makes it easy for customers to
✓ Not review syndication

38. USA
38

39. Canada
39

40. UK
40

41. APIs
✓ Rank checking
✓ Local directory listings
✓ Citation tracker (client / competitor)
✓ Google+
✓ Social Media

42. ThankYou

43. Questions?