How to grow your customer base by 120,000 - Leon Tong
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How to grow your customer base by 120,000 - Leon Tong The purpose of this presentation is to encourage companies, agencies or brands that use online communities to build their user base up organically by applying the teachings of some key psychologists and philosophers who dedicated their study to community interaction. The presentation proposes that understanding user interests and drawing similarities with other users are the foundations of any community, whether offline or online.
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How to grow your customer base by 120,000 - Leon Tong
- 1. How to grow your customer base by 120,000 Leon Tong
- 2. Why build an online community? Who is building online communities? How you can build your own 120,000+ user community What you can achieve
- 3. Why build an online community? 1873 1898 1954 Social Learning Theory Social Facilitation Social Network Social Cornell Montgomery 1843-1904 Norman Triplett 1898 J.A. Barnes 1954 Conformance Julian Rotter 1954 Robert Zajonc 1965 Albert Bandura 1977 Robert Zajonc Julian Rotter
- 5. Why? Outreach Grow your user base (to 120,000+ users) Publishing Flickr / YouTube / Myspace Participation/Collaboration Facebook/ Linkedin Crowdsourcing, Content Personalisation Connect with/ get to know them
- 6. Why? Outreach Grow your user base (to 120,000+ users) Publishing Flickr / YouTube / Myspace Participation/Collaboration Facebook/ Linkedin Crowdsourcing, Content Personalisation Connect with/ get to know them
- 7. Who is building online communities? Nike Run Starbucks Idea
- 8. Who is building online communities? Ryan Air/ Virgin Racing/ Unilever
- 9. How you can build a 120,000+ user community High level Technical C strategy considerations Strategic plan User Metrics/ considerations feedback
- 10. Why are we building this network? Network Users Key Features Plan Schools, teachers Messaging, Profiles, UGC Schools Link Shine Schools Teachers, Schools, Competitions, Profiles, UGC Festival Young People Teachers, Profiles, UGC, Resources Learners of English English Online Rowers Routes, Challenges, Activity Walls Explore Rowing Amnesty Activists, Action Centre International general public
- 11. How? Analyse the best networks Others
- 12. How? Areas to address Profile User Generated Content(UCG) Groups User Interactions/ Actions Admin Validation, Tools Moderation,Workflows Automated content– e.g Latest, Top rated, RSS, Taxonomy
- 13. How? Areas to address: UGC
- 14. How? Areas to address: User Interactions/actions – comments
- 15. How? Areas to address: Automated content
- 17. How? Areas to address: Profile
- 18. How? Areas to address: Groups
- 19. How? Areas to address: Admin Tools
- 20. How? From 0 to 120,000 users Know your audience Define organisational objectives and goals Write a social The right tools media strategy for the job Create the Content is king right atmosphere Resourcing Measuring success Nurture, Grow, Planning a timeline Monitor and sustain
- 21. What you can achieve Shine Festival 2,500 schools representing 1,000,000 pupils in 3 months
- 22. What you can achieve English Online 120,000+ users
- 23. What you can achieve Amnesty International Almost 100,000 actions
- 24. www.brightlemon.com info@brightlemon.com #brightlemon Thank you!