SlideShare ist ein Scribd-Unternehmen logo
1 von 62
Downloaden Sie, um offline zu lesen
Using Online Video in your Content Marketing
Strategy: Best Practices & Priorities
Justin Khaksar
Vice President, Northern Europe, Central Europe & Middle East
jkhaksar@brightcove.com
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
Nine out of 10 B2B marketers are using content
marketing to grow their businesses.
Content Marketing Institute and Marketing Profs 2012 Benchmark Report
1400 B2B
Marketers
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
1-4 TACTICS
5-9 TACTICS
13-15 TACTICS
20+ TACTICS
16-19 TACTICS
11%
14%
19%
28%
7%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
HOW MANY CONTENT MARKETING TACTICS ARE YOU USING?
AVERAGE 12
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
WHAT CONTENT TYPES GREW THE MOST FROM 2011 TO 2012?
VIRTUAL CONFERENCES
MOBILE CONTENT
RESEARCH REPORTS
VIDEO
44%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
70%
33%
28%
25%
52%
15%
10%
2011
2012
WHAT PART OF YOUR BUDGET GOES TOWARD
CONTENT MARKETING?
1000+
100-999 EMPLOYEES
1-10 EMPLOYEES
10-99 EMPLOYEES
42%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
31%
22%
24%
34%
26%
23%
20%
2011
2012
OVERALL 33%
ARE YOU PLANNING ON SPENDING MORE ON
CONTENT MARKETING NEXT YEAR?
WHAT ARE YOUR GOALS FOR CONTENT MARKETING?
BRAND AWARENESS
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
CUSTOMER ACQUISITION
LEAD GENERATION
LOYALTY
THOUGHT LEADERSHIP
ENGAGEMENT
WEB TRAFFIC
LEAD MGT
SALES
79%
74%
71%
64%
64%
63%
60%
45%
43%
HOW DO YOU MEASURE YOUR CONTENT MARKETING?
WEB TRAFFIC
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
SALES LEAD QUALITY
SOCIAL MEDIA SHARING
DIRECT SALES
CUSTOMER FEEDBACK
TIME ON SITE
INBOUND LINKS
COMPANY AWARENESS
LOYALTY
60%
51%
45%
41%
41%
39%
35%
26%
24%
VIDEO IS TAKING OVER THE WEB
2000 2005 2011
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
FORRESTER – BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO
Video Works – Consumers engage with a
company’s branded videos as often as their ads
Video Always - Brands should use video at
every stage of their customer lifecycle
Video Everywhere – Brands must extend their
content to their entire brand ecosystem
BRIGHTCOVE CLOUD CONTENT SERVICES
OUR MISSION TO PUBLISH AND DISTRIBUTE THE WORLD’S PROFESSIONAL DIGITAL CONTENT
6300+ Customers 60 Countries
700 million video streams per month
11 hours of content uploaded every minute
VIDEO BEST PRACTICES THROUGHOUT THE CUSTOMER LIFE CYCLE
…let’s watch some video
SEO
Social Sharing
Live Events
YouTube
Online and Offline
“Videos are 53 times more likely
than text pages to appear on the
first page of search results”
IMPROVE SEO AND USER EXPERIENCE WITH INTERACTIVE
TRANSCRIPTS
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
LIVE HALO EFFECT
Incremental on demand views after the event
3D
Player Customization
DVR
GROW YOUR AUDIENCE WITH LIVE – ORACLE CUSTOMER CONFERENCE
29 | Confidential
QR CODE TO VIDEO PORTAL
INTEGRATED ONLINE AND OFFLINE
BEST PRACTICES – BLENDED DISTRIBUTION STRATEGY
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
UGC CONTINUES TO GROW – MUST BE TIED TO LARGER CAMPAIGN
INCREASE TRAFFIC WITH USER GENERATED CONTENT
UGC AND FACEBOOK APPS
“GAMIFICATION” & “MOVIFICATION” OF CONTENT
…a few words about mobile
MOBILE AUDIENCES DEFINED BY TWO WORDS…
39
SMART PLAYERS
RESOURCES
Video Portals and
Playlists
Engaging Content
Great Viewer Experiences
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
AUDI TV
SEIKO TV
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
VIDEO PORTALS “YOUR BRAND TV”
VIDEO PORTALS “YOUR BRAND TV”
VIDEO PORTAL ON FACEBOOK
Video landing pages
Video in email
In-player calls-to-action
“Video in emails will drive more
clicks. Email click-thru rates
increased by 50% when video was
included. Up from 18% without it.”
SIGNIFICANTLY IMPROVE CONVERSION RATES
SIGNIFICANTLY IMPROVE CONVERSION RATES
M&S TV FROM RETAILER MARKS & SPENCER
All videos hosted on M&S TV
Videos appear alongside
products in eCommerce site.
[video area]
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities
CHAPTERING GIVES YOUR VIEWERS CONTROL
Corporate Communications
Customer care
Internal Communications
Mobile apps
VIDEO FOR CORPORATE COMMUNICATIONS
CUSTOMER CARE
Thank You
jkhaksar@brightcove.com

Weitere ähnliche Inhalte

Was ist angesagt?

How to Invest in Video and Demonstrate Marketing ROI
How to Invest in Video and Demonstrate Marketing ROI How to Invest in Video and Demonstrate Marketing ROI
How to Invest in Video and Demonstrate Marketing ROI Brightcove
 
Video Moves Audiences
Video Moves AudiencesVideo Moves Audiences
Video Moves AudiencesBrightcove
 
Creating a Complete Video Marketing Strategy
Creating a Complete Video Marketing StrategyCreating a Complete Video Marketing Strategy
Creating a Complete Video Marketing StrategyBrightcove
 
How to Drive Engagement in a World of Content Overload
How to Drive Engagement in a World of Content OverloadHow to Drive Engagement in a World of Content Overload
How to Drive Engagement in a World of Content OverloadBrightcove
 
Brightcove Live Solutions
Brightcove Live SolutionsBrightcove Live Solutions
Brightcove Live SolutionsBrightcove
 
Being Social with Video
Being Social with VideoBeing Social with Video
Being Social with VideoBrightcove
 
Video Marketing for the Customer Journey
Video Marketing for the Customer Journey Video Marketing for the Customer Journey
Video Marketing for the Customer Journey Marketo
 
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit TimesInternet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit TimesNpt Publishing Group
 
Not Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual CommerceNot Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual CommerceG3 Communications
 
Driving Sales with Paid Search and Click-to-Call
Driving Sales with Paid Search and Click-to-CallDriving Sales with Paid Search and Click-to-Call
Driving Sales with Paid Search and Click-to-CallOptimizely
 
Exaltus video marketing services
Exaltus video marketing servicesExaltus video marketing services
Exaltus video marketing servicesCarole Alalouf
 
Soundbites from studies on 
video use for online retail
Soundbites from studies on 
video use for online retailSoundbites from studies on 
video use for online retail
Soundbites from studies on 
video use for online retailDuffy Agency
 
Exaltus infographic design services
Exaltus infographic design servicesExaltus infographic design services
Exaltus infographic design servicesCarole Alalouf
 
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...Optimizely Connect with Localytics: The One Size Fits all Customer Experience...
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...Optimizely
 
How engaging videos turbocharge our demand gen process and increase ROI
How engaging videos turbocharge our demand gen process and increase ROIHow engaging videos turbocharge our demand gen process and increase ROI
How engaging videos turbocharge our demand gen process and increase ROITravis Bickham
 
Kiosked Brightcove Webinar US
Kiosked Brightcove Webinar USKiosked Brightcove Webinar US
Kiosked Brightcove Webinar USKiosked
 
Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...
Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...
Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...Ron Corbisier
 
Video Content - 5 Things You Need To Know
Video Content - 5 Things You Need To KnowVideo Content - 5 Things You Need To Know
Video Content - 5 Things You Need To Knowintrotodigital
 
Why video should lead your content marketing plan
Why video should lead your content marketing planWhy video should lead your content marketing plan
Why video should lead your content marketing planintrotodigital
 

Was ist angesagt? (20)

How to Invest in Video and Demonstrate Marketing ROI
How to Invest in Video and Demonstrate Marketing ROI How to Invest in Video and Demonstrate Marketing ROI
How to Invest in Video and Demonstrate Marketing ROI
 
Video Moves Audiences
Video Moves AudiencesVideo Moves Audiences
Video Moves Audiences
 
Creating a Complete Video Marketing Strategy
Creating a Complete Video Marketing StrategyCreating a Complete Video Marketing Strategy
Creating a Complete Video Marketing Strategy
 
How to Drive Engagement in a World of Content Overload
How to Drive Engagement in a World of Content OverloadHow to Drive Engagement in a World of Content Overload
How to Drive Engagement in a World of Content Overload
 
Brightcove Live Solutions
Brightcove Live SolutionsBrightcove Live Solutions
Brightcove Live Solutions
 
Being Social with Video
Being Social with VideoBeing Social with Video
Being Social with Video
 
Video Marketing for the Customer Journey
Video Marketing for the Customer Journey Video Marketing for the Customer Journey
Video Marketing for the Customer Journey
 
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit TimesInternet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit Times
 
Not Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual CommerceNot Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual Commerce
 
Driving Sales with Paid Search and Click-to-Call
Driving Sales with Paid Search and Click-to-CallDriving Sales with Paid Search and Click-to-Call
Driving Sales with Paid Search and Click-to-Call
 
Exaltus video marketing services
Exaltus video marketing servicesExaltus video marketing services
Exaltus video marketing services
 
Soundbites from studies on 
video use for online retail
Soundbites from studies on 
video use for online retailSoundbites from studies on 
video use for online retail
Soundbites from studies on 
video use for online retail
 
Exaltus infographic design services
Exaltus infographic design servicesExaltus infographic design services
Exaltus infographic design services
 
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...Optimizely Connect with Localytics: The One Size Fits all Customer Experience...
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...
 
Are Your Videos Making An Impression? Vide Marketing
Are Your Videos Making An Impression? Vide MarketingAre Your Videos Making An Impression? Vide Marketing
Are Your Videos Making An Impression? Vide Marketing
 
How engaging videos turbocharge our demand gen process and increase ROI
How engaging videos turbocharge our demand gen process and increase ROIHow engaging videos turbocharge our demand gen process and increase ROI
How engaging videos turbocharge our demand gen process and increase ROI
 
Kiosked Brightcove Webinar US
Kiosked Brightcove Webinar USKiosked Brightcove Webinar US
Kiosked Brightcove Webinar US
 
Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...
Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...
Video as a Key Pipeline Component: Lead Generation, Qualification, and Conver...
 
Video Content - 5 Things You Need To Know
Video Content - 5 Things You Need To KnowVideo Content - 5 Things You Need To Know
Video Content - 5 Things You Need To Know
 
Why video should lead your content marketing plan
Why video should lead your content marketing planWhy video should lead your content marketing plan
Why video should lead your content marketing plan
 

Andere mochten auch

El vídeo en línea como parte de su estrategia del marketing de contenidos del...
El vídeo en línea como parte de su estrategia del marketing de contenidos del...El vídeo en línea como parte de su estrategia del marketing de contenidos del...
El vídeo en línea como parte de su estrategia del marketing de contenidos del...Brightcove
 
Video marketing: what it is and how it can drive your sales
Video marketing: what it is and how it can drive your salesVideo marketing: what it is and how it can drive your sales
Video marketing: what it is and how it can drive your salesMabox Marine
 
Video Marketing Bootcamp
Video Marketing BootcampVideo Marketing Bootcamp
Video Marketing BootcampBrightcove
 
Analyzing the ROI of Video Marketing
Analyzing the ROI of Video Marketing Analyzing the ROI of Video Marketing
Analyzing the ROI of Video Marketing Brightcove
 
Marketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul CasinelliMarketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul CasinelliBrightcove
 
Building a winning video marketing strategy - #MozCon 2013
Building a winning video marketing strategy - #MozCon 2013Building a winning video marketing strategy - #MozCon 2013
Building a winning video marketing strategy - #MozCon 2013Phil Nottingham
 
Essential Video Marketing Trends 2017 - Three Motion
Essential Video Marketing Trends 2017 - Three MotionEssential Video Marketing Trends 2017 - Three Motion
Essential Video Marketing Trends 2017 - Three MotionThree Motion Media
 
Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)Vbout.com
 

Andere mochten auch (8)

El vídeo en línea como parte de su estrategia del marketing de contenidos del...
El vídeo en línea como parte de su estrategia del marketing de contenidos del...El vídeo en línea como parte de su estrategia del marketing de contenidos del...
El vídeo en línea como parte de su estrategia del marketing de contenidos del...
 
Video marketing: what it is and how it can drive your sales
Video marketing: what it is and how it can drive your salesVideo marketing: what it is and how it can drive your sales
Video marketing: what it is and how it can drive your sales
 
Video Marketing Bootcamp
Video Marketing BootcampVideo Marketing Bootcamp
Video Marketing Bootcamp
 
Analyzing the ROI of Video Marketing
Analyzing the ROI of Video Marketing Analyzing the ROI of Video Marketing
Analyzing the ROI of Video Marketing
 
Marketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul CasinelliMarketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul Casinelli
 
Building a winning video marketing strategy - #MozCon 2013
Building a winning video marketing strategy - #MozCon 2013Building a winning video marketing strategy - #MozCon 2013
Building a winning video marketing strategy - #MozCon 2013
 
Essential Video Marketing Trends 2017 - Three Motion
Essential Video Marketing Trends 2017 - Three MotionEssential Video Marketing Trends 2017 - Three Motion
Essential Video Marketing Trends 2017 - Three Motion
 
Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)
 

Ähnlich wie (UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities

IAB How to Build Brands Online event - Video - Nick Higgins, Innovid
IAB How to Build Brands Online event - Video - Nick Higgins, InnovidIAB How to Build Brands Online event - Video - Nick Higgins, Innovid
IAB How to Build Brands Online event - Video - Nick Higgins, InnovidIAB Australia
 
Grow Your Digital Video Comfort Zone - 4 Tips
Grow Your Digital Video Comfort Zone - 4 TipsGrow Your Digital Video Comfort Zone - 4 Tips
Grow Your Digital Video Comfort Zone - 4 TipsValueClick Media
 
Userfarm - Video Production and Video Crowdsourcing
Userfarm - Video Production and Video CrowdsourcingUserfarm - Video Production and Video Crowdsourcing
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
 
Rewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile GamerRewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
 
Guest Speaker Program
Guest Speaker ProgramGuest Speaker Program
Guest Speaker ProgramDamus Chu
 
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
 
New advertising opportunities in Netinfo 2017
New advertising opportunities in Netinfo 2017New advertising opportunities in Netinfo 2017
New advertising opportunities in Netinfo 2017Hristo Hristov
 
Online video Revolution 2014 Update
Online video Revolution 2014 UpdateOnline video Revolution 2014 Update
Online video Revolution 2014 Updateecurley
 
Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016Cyber-Duck
 
Марин Агандеров (TalentMedia).pptx
Марин Агандеров (TalentMedia).pptxМарин Агандеров (TalentMedia).pptx
Марин Агандеров (TalentMedia).pptxOctopus Events
 
Live Webinar - Getting started with Video and Carousel ads on LinkedIn
Live Webinar - Getting started with Video and Carousel ads on LinkedInLive Webinar - Getting started with Video and Carousel ads on LinkedIn
Live Webinar - Getting started with Video and Carousel ads on LinkedInTurn Left Media
 
Adstars General Presentation
Adstars General PresentationAdstars General Presentation
Adstars General PresentationBenedict Mario
 
Key OTT (Over-The-Top) Market Trends in 2015
Key OTT (Over-The-Top) Market Trends in 2015Key OTT (Over-The-Top) Market Trends in 2015
Key OTT (Over-The-Top) Market Trends in 2015michael_ritchie
 
Becoming an Experience Business
Becoming an Experience BusinessBecoming an Experience Business
Becoming an Experience BusinessJamie Brighton
 
Content Marketing in the Performance Era: NewsCred's Shafqat Islam
Content Marketing in the Performance Era: NewsCred's Shafqat IslamContent Marketing in the Performance Era: NewsCred's Shafqat Islam
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
 
Media opsoverview2020 1
Media opsoverview2020 1Media opsoverview2020 1
Media opsoverview2020 1boriscvijic4
 
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital MarketingTrack B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketingscoopnewsgroup
 

Ähnlich wie (UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities (20)

IAB How to Build Brands Online event - Video - Nick Higgins, Innovid
IAB How to Build Brands Online event - Video - Nick Higgins, InnovidIAB How to Build Brands Online event - Video - Nick Higgins, Innovid
IAB How to Build Brands Online event - Video - Nick Higgins, Innovid
 
Grow Your Digital Video Comfort Zone - 4 Tips
Grow Your Digital Video Comfort Zone - 4 TipsGrow Your Digital Video Comfort Zone - 4 Tips
Grow Your Digital Video Comfort Zone - 4 Tips
 
Userfarm - Video Production and Video Crowdsourcing
Userfarm - Video Production and Video CrowdsourcingUserfarm - Video Production and Video Crowdsourcing
Userfarm - Video Production and Video Crowdsourcing
 
David cutler projects and activities
David cutler projects and activitiesDavid cutler projects and activities
David cutler projects and activities
 
Rewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile GamerRewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Video Advertising: How to Engage the Mobile Gamer
 
Guest Speaker Program
Guest Speaker ProgramGuest Speaker Program
Guest Speaker Program
 
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...
 
Iris and david cutler update
Iris and david cutler updateIris and david cutler update
Iris and david cutler update
 
New advertising opportunities in Netinfo 2017
New advertising opportunities in Netinfo 2017New advertising opportunities in Netinfo 2017
New advertising opportunities in Netinfo 2017
 
Online video Revolution 2014 Update
Online video Revolution 2014 UpdateOnline video Revolution 2014 Update
Online video Revolution 2014 Update
 
Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016Five Digital Marketing ingredients for 2016
Five Digital Marketing ingredients for 2016
 
Prn arc ppt current mal
Prn arc ppt current malPrn arc ppt current mal
Prn arc ppt current mal
 
Марин Агандеров (TalentMedia).pptx
Марин Агандеров (TalentMedia).pptxМарин Агандеров (TalentMedia).pptx
Марин Агандеров (TalentMedia).pptx
 
Live Webinar - Getting started with Video and Carousel ads on LinkedIn
Live Webinar - Getting started with Video and Carousel ads on LinkedInLive Webinar - Getting started with Video and Carousel ads on LinkedIn
Live Webinar - Getting started with Video and Carousel ads on LinkedIn
 
Adstars General Presentation
Adstars General PresentationAdstars General Presentation
Adstars General Presentation
 
Key OTT (Over-The-Top) Market Trends in 2015
Key OTT (Over-The-Top) Market Trends in 2015Key OTT (Over-The-Top) Market Trends in 2015
Key OTT (Over-The-Top) Market Trends in 2015
 
Becoming an Experience Business
Becoming an Experience BusinessBecoming an Experience Business
Becoming an Experience Business
 
Content Marketing in the Performance Era: NewsCred's Shafqat Islam
Content Marketing in the Performance Era: NewsCred's Shafqat IslamContent Marketing in the Performance Era: NewsCred's Shafqat Islam
Content Marketing in the Performance Era: NewsCred's Shafqat Islam
 
Media opsoverview2020 1
Media opsoverview2020 1Media opsoverview2020 1
Media opsoverview2020 1
 
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital MarketingTrack B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketing
 

Mehr von Brightcove

Brightcove Ecosystem for Online Video
Brightcove Ecosystem for Online VideoBrightcove Ecosystem for Online Video
Brightcove Ecosystem for Online VideoBrightcove
 
Video Moves Business - Infographic
Video Moves Business - InfographicVideo Moves Business - Infographic
Video Moves Business - InfographicBrightcove
 
Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...
Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...
Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...Brightcove
 
Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013
Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013
Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013Brightcove
 
Live Streaming from A-Z
Live Streaming from A-ZLive Streaming from A-Z
Live Streaming from A-ZBrightcove
 
Why the Cloud matters for Encoding
Why the Cloud matters for EncodingWhy the Cloud matters for Encoding
Why the Cloud matters for EncodingBrightcove
 
VIDEO AD TECHNOLOGY 101
VIDEO AD TECHNOLOGY 101VIDEO AD TECHNOLOGY 101
VIDEO AD TECHNOLOGY 101Brightcove
 
Building an HTML5 Video Player
Building an HTML5 Video PlayerBuilding an HTML5 Video Player
Building an HTML5 Video PlayerBrightcove
 
Extend your CMS Investment to Video Content
Extend your CMS Investment to Video ContentExtend your CMS Investment to Video Content
Extend your CMS Investment to Video ContentBrightcove
 
E marketing Paris presentation - January 29 - 2013
E marketing Paris presentation - January 29 - 2013 E marketing Paris presentation - January 29 - 2013
E marketing Paris presentation - January 29 - 2013 Brightcove
 
eMarketing presentation - January 30, 2013
eMarketing presentation - January 30, 2013eMarketing presentation - January 30, 2013
eMarketing presentation - January 30, 2013Brightcove
 

Mehr von Brightcove (11)

Brightcove Ecosystem for Online Video
Brightcove Ecosystem for Online VideoBrightcove Ecosystem for Online Video
Brightcove Ecosystem for Online Video
 
Video Moves Business - Infographic
Video Moves Business - InfographicVideo Moves Business - Infographic
Video Moves Business - Infographic
 
Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...
Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...
Einsatz von Online Video in Ihrem Content Marketing Mix: Best Practices und P...
 
Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013
Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013
Utiliser la vidéo en ligne au sein de sa stratégie marketing de contenu en 2013
 
Live Streaming from A-Z
Live Streaming from A-ZLive Streaming from A-Z
Live Streaming from A-Z
 
Why the Cloud matters for Encoding
Why the Cloud matters for EncodingWhy the Cloud matters for Encoding
Why the Cloud matters for Encoding
 
VIDEO AD TECHNOLOGY 101
VIDEO AD TECHNOLOGY 101VIDEO AD TECHNOLOGY 101
VIDEO AD TECHNOLOGY 101
 
Building an HTML5 Video Player
Building an HTML5 Video PlayerBuilding an HTML5 Video Player
Building an HTML5 Video Player
 
Extend your CMS Investment to Video Content
Extend your CMS Investment to Video ContentExtend your CMS Investment to Video Content
Extend your CMS Investment to Video Content
 
E marketing Paris presentation - January 29 - 2013
E marketing Paris presentation - January 29 - 2013 E marketing Paris presentation - January 29 - 2013
E marketing Paris presentation - January 29 - 2013
 
eMarketing presentation - January 30, 2013
eMarketing presentation - January 30, 2013eMarketing presentation - January 30, 2013
eMarketing presentation - January 30, 2013
 

Kürzlich hochgeladen

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 

Kürzlich hochgeladen (20)

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 

(UK version) Using Online Video in your Content Marketing Strategy: Best Practices & Priorities

Hinweis der Redaktion

  1. As we look at the market – we see two macro trends that are not going away any time soon –Unprecedented Growth and Un-ending Fragmentation