1. How to make a
digital edition
Mike Goldsmith
Editor-in-Chief, Digital Editions

2. How to make a digital edition
(that works) | @mikegoldsmith

3. futurefolio.futureplc.com

4. How to make a digital edition
(that works) | @mikegoldsmith

5. How to make a digital edition
(that works) | @mikegoldsmith

6. How to make a digital edition
(that works) | @mikegoldsmith

7. How to make a digital edition
(that works) | @mikegoldsmith

8. How to make a digital edition
(that works) | @mikegoldsmith

9. How to make a digital edition
(that works) | @mikegoldsmith

10. How to make a digital edition
(that works) | @mikegoldsmith

11. How to make a digital edition
(that works) | @mikegoldsmith

12. How to make a digital edition
(that works) | @mikegoldsmith

13. THAT’S FINE
– BUT HOW
DO I GET
ON THE
CAROUSEL?
How to make a digital edition
(that works) | @mikegoldsmith

14. …AND HOW
DO YOU
STOP ALL
THOSE
COMMENTS?
How to make a digital edition
(that works) | @mikegoldsmith

15. EASY.
DON’T
JUST MAKE
A PRODUCT
How to make a digital edition
(that works) | @mikegoldsmith

16. DON’T JUST
MAKE A
GOOD
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

17. PUBLISH A
GOOD
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

18. How to make a
digital edition
Mike Goldsmith
Editor-in-Chief, Digital Editions

19. How to make a
good digital edition
Mike Goldsmith
Editor-in-Chief, Digital Editions

20. How to make a
good digital edition
(that works)
Mike Goldsmith
Editor-in-Chief, Digital Editions

21. 1. SORT
YOUR IP +
REPRO How to make a digital edition
(that works) | @mikegoldsmith

22. 1. SORT
YOUR IP +
REPRO How to make a digital edition
(that works) | @mikegoldsmith

23. 1. SORT
YOUR IP +
REPRO How to make a digital edition
(that works) | @mikegoldsmith

24. 2. SUPPORT
How to make a digital edition
(that works) | @mikegoldsmith

25. 3. KNOW
YOUR
CUSTOMERS
How to make a digital edition
(that works) | @mikegoldsmith

26. 3. KNOW
YOUR
CUSTOMERS
How to make a digital edition
(that works) | @mikegoldsmith

27. 3. KNOW
YOUR
CUSTOMERS
How to make a digital edition
(that works) | @mikegoldsmith

28. 3. KNOW
YOUR
CUSTOMERS
How to make a digital edition
(that works) | @mikegoldsmith

29. 3. KNOW
YOUR
CUSTOMERS
How to make a digital edition
(that works) | @mikegoldsmith

30. 4. TELL
THE MANU-
FACTURERS
How to make a digital edition
(that works) | @mikegoldsmith

31. 5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

32. 5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

33. 5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

34. 6.
MARKETING
How to make a digital edition
(that works) | @mikegoldsmith

35. 6.
MARKETING
How to make a digital edition
(that works) | @mikegoldsmith

36. 7.
CLIENTSHow to make a digital edition
(that works) | @mikegoldsmith

37. 8.
ANALYTICS
How to make a digital edition
(that works) | @mikegoldsmith

38. 8.
ANALYTICS
How to make a digital edition
(that works) | @mikegoldsmith

39. 9.
MAKE
SOMETHING
AMAZINGHow to make a digital edition
(that works) | @mikegoldsmith

40. 9. NOT
FLAT… How to make a digital edition
(that works) | @mikegoldsmith

41. 9. NOT
DULL… How to make a digital edition
(that works) | @mikegoldsmith

42. 9. AND NOT
BORING… How to make a digital edition
(that works) | @mikegoldsmith

43. Launched Q1-Q2 2012
How to make a digital edition
(that works) | @mikegoldsmith

44. FutureFolio one-shots
How to make a digital edition
(that works) | @mikegoldsmith

45. Launching Q4 2012
How to make a digital edition
(that works) | @mikegoldsmith

46. 10.
SEE YOU
NEXT YEAR
How to make a digital edition
(that works) | @mikegoldsmith

47. How to make a
good digital edition
(that works)
Mike Goldsmith
Editor-in-Chief, Digital Editions