2. Technology and Marketing
Social Media Roadshow
Part 1. Websites You Want to Know
Useful and mostly FREE websites that
All Realtors should know and use.
Part 2. Cool Tools You Should Use
Online and offline services that provide
FREE or low cost alternatives.
Part 3. FREEWARE is a Good Thing
FREE software you can use instead of
paying for commercial products.
Part 4. It's All About Being Mobile
Clients want answers quick. How to
bring your business with you.
Part 5. Become a Social Butterfly
Developing a Social Networking
3. Technology and Marketing
Social Media Roadshow
Part 1. Websites You Want to Know
Useful and mostly FREE websites that
All Realtors should know and use.
"Word of mouth is not a
Part 2. Cool Tools You Should Use project or a viral marketing
Online and offline services that provide ploy. The mouths are already
FREE or low cost alternatives. moving; you just need to
Part 3. FREEWARE is a Good Thing decide if you want to be a
FREE software you can use instead of part of the conversation."
paying for commercial products.
Part 4. It's All About Being Mobile
Scott Stratten, Author
Clients want answers quick. How to UnMARKETING: Stop Marketing.
bring your business with you. Start Engaging.
Part 5. Become a Social Butterfly
Developing a Social Networking
4. Part 1. Websites You Want to Know
You can find nearly anything online.
Switchboard Houston Facts
www.switchboard.com www.houstonfacts.org
DNC Sentry Credit Repair
www.dncsentry.com www.mix6.com/credit
Anywho Harris County Tax
www.anywho.com www.hctax.net
TSARP White Fence
www.maps.tsarp.org/tsarp www.whitefence.com
HCPHES SearchWarp
www.hcphes.org/eph www.searchwarp.com
5. Part 1. Websites You Want to Know
You can find nearly anything online.
Labor Stats CoStar
www.bls.gov www.costar.com
Google Rankings Wayfaring
www.googlerankings.com www.wayfaring.com
TxLS SiteExplorer
www.txls.com www.opensiteexplorer.com
Commgate Website Grader
www.commgate.com www.websitegrader.com
LoopNet Backlink Watch
www.loopnet.com www.backlinkwatch.com
6. Part 1. Websites You Want to Know
You can find nearly anything online.
HAIF Zillow
www.bit.ly/11JdQj www.zillow.com
Bing Trulia
www.bing.com www.trulia.com
Digg Backpage
www.digg.com houston.backpage.com
Craigslist Geebo
www.craigslist.org www.geebo.com
Oodle Vast
www.oodle.com www.vast.com
7. Part 1. Websites You Want to Know
You can find nearly anything online.
vFlyer Yahoo RE
www.vflyer.com realestate.yahoo.com
Postlets AOL RE
www.postlets.com realestate.aol.com
FrontDoor MSN RE
www.frontdoor.com realestate.msn.com
HotPads Email Extractor
www.hotpads.com www.bit.ly/KyUpd
KWLS Goo.gl
kwls.kw.com www.goo.gl
8. Part 2. Cool Tools You Should Use
Online and Offline Resources
MaxEmail Grasshopper
www.maxemail.com www.grasshopper.com
Google Voice Wordpress
www.google.com/voice www.wordpress.com
Arch Telecom Blogger
www.archtelecom.com www.blogger.com
Mailchimp Mint
www.mailchimp.com www.mint.com
IContact Google Apps
www.icontact.com www.google.com/apps
9. Part 2. Cool Tools You Should Use
Online and Offline Resources
99 Designs Highrise
www.99designs.com www.highrisehq.com
Design Outpost Lulu
www.designoutpost.com www.lulu.com
Mozy Dropbox
www.mozy.com www.dropbox.com
Sugarsync Box.net
www.sugarsync.com www.box.net
Jott Issuu
www.jott.com www.issuu.com
10. Part 2. Cool Tools You Should Use
Online and Offline Resources
GotPrint Pixlr
www.gotprint.com www.pixlr.com/editor
Freshbooks Zip Code Finder
www.freshbooks.com maps.huge.info/zip.htm
Shopify Kanubee
www.shopify.com www.kanubee.com
Google Analytics Houselogic
www.google.com/analytics members.houselogic.com
Remember the Milk Kaywa
www.rememberthemilk.com qrcode.kaywa.com
11. Part 3. FREEWARE is a Good Thing
Free alternatives in Expensive Software
Picasa Chrome
picasa.google.com www.google.com/chrome
Irfanview Firefox
www.irfanview.com www.firefox.com
Calibre Hootsuite
www.calibre-ebook.com www.hootsuite.com
Tweetdeck PDF995
www.tweetdeck.com www.pdf995.com
MS Image Resizer OpenOffice
www.microsoft.com www.openoffice.org
12. Part 3. FREEWARE is a Good Thing
Free alternatives in Expensive Software
Gimp Audacity
www.gimp.org audacity.sorceforge.net
Inkscape Skype
www.inkscape.org www.skype.com
Scribus Ad-Aware
www.scribus.net www.lavasoft.com
Synctoy iTunes
www.microsoft.com www.apple.com/itunes
MS PhotoStory Sobees
www.microsoft.com www.sobees.com
13. Part 3. FREEWARE is a Good Thing
Free alternatives in Expensive Software
AVG Antivirus Winzip
www.avg.com www.winzip.com
Camstudio Opera
www.camstudio.org www.opera.com
Thunderbird VLC Media Player
www.mozilla.org www.videolan.org/vlc
Google Earth Notepad++
www.google.com/earth www.notepad-plus-plus.org
uTorrent Handbrake
www.utorrent.com handbrake.fr
14. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Tempo
www.har.com
Zillow
mobile.zillow.com
Houston Chronicle
mobile.chron.com
Live Traffic
traffic.houstontranstar.org/
KW Mobile
mobile.kw.com
15. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Tempo
www.har.com
Zillow
mobile.zillow.com
Houston Chronicle
mobile.chron.com
Live Traffic
traffic.houstontranstar.org/
KW Mobile
mobile.kw.com
16. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Evernote
Text, photo and voice notes.
iMovie
Crete and Edit Videos
Realtor.com
Property Search
iPad Apps
for your Real Estate 2Do Lite
Business. Free to-do list
Sketches
Markup photos on the fly
17. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Evernote
Text, photo and voice notes.
iMovie
Crete and Edit Videos
Realtor.com
Property Search
iPad Apps
for your Real Estate 2Do Lite
Business. Free to-do list
Sketches
Markup photos on the fly
18. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Wordpress Mint
Update Blogs Remotely Manage Your Finances
Tweetdeck Offender
Multiple Network Updates Sex Offender Database
Docusign Smarter Agent
Digital Signatures All the tools, on the Go
Zipforms Mailchimp
Write contracts on the Road Track Email Campaigns
PDF Expert Tour Narrator
Complete forms and Sign Take Showing Notes
19. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Categories
Sort your to-do's in categories so you
can address them an order you
choose.
To-do's or Notes
Set tasks as checkable to-do's with
due dates or simply as notes.
Embed Objects
In addition to notes, you can embed
Awesome Note maps, photos, documents in each task.
To Do / Notetaking App Calendar View
See your tasks in an ordered list view
$3.99 or as a color coded calendar.
Online and Device Sync
20. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Categories
Sort your to-do's in categories so you
can address them an order you
choose.
To-do's or Notes
Set tasks as checkable to-do's with
due dates or simply as notes.
Embed Objects
In addition to notes, you can embed
Awesome Note maps, photos, documents in each task.
To Do / Notetaking App Calendar View
See your tasks in an ordered list view
$3.99 or as a color coded calendar.
Online and Device Sync
21. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
All Your Connections
View and post to all of your social
networks with one entry.
Multi-Network Support
Built in support for Twitter, Facebook,
Facebook Pages, LinkedIn,
FourSquare, and more...
Schedule Posts
Schedule your updates to go out on
Hootsuite your own schedule.
Social Network Dashboard Full Support for Twitter Lists
Your custom groups appear as
FREE columns within the Hootsuite desktop.
Support for Favorites
22. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
All Your Connections
View and post to all of your social
networks with one entry.
Multi-Network Support
Built in support for Twitter, Facebook,
Facebook Pages, LinkedIn,
FourSquare, and more...
Schedule Posts
Schedule your updates to go out on
Hootsuite your own schedule.
Social Network Dashboard Full Support for Twitter Lists
Your custom groups appear as
FREE columns within the Hootsuite desktop.
Support for Favorites
23. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Full Page View
Calculator and Amortization Table on
screen at all times.
Auto Update
Changes to each field automatically
updates the calculations.
Monthly Expenses
Features support to calculate taxes,
insurance, PMI, and HOA dues.
Mortgage Calc
Scrolling Amortization Table
Mortgage Calculator See precisely how much money is
going to principle and interest at any
$.99 given time.
Monthly Note
24. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Full Page View
Calculator and Amortization Table on
screen at all times.
Auto Update
Changes to each field automatically
updates the calculations.
Monthly Expenses
Features support to calculate taxes,
insurance, PMI, and HOA dues.
Mortgage Calc
Scrolling Amortization Table
Mortgage Calculator See precisely how much money is
going to principle and interest at any
$.99 given time.
Monthly Note
25. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Cloud File Storage and Access
2GB plan is free. Cheap rates for
larger storage options.
Auto Sync
Download program to computer and
tell it what folder to keep in the cloud.
Sugarsync watches for changes to tha
folder and automatically syncs
changes to the cloud.
SugarSync Remote Access
Install the app, and you can remotely
Cloud File Storage access your files from the cloud
anywhere you can connect online.
FREE
Web Access
If yo don't have your iDevice, you can
access SugarSync's website from any
26. Part 4. It's All About Being Mobile
Take Your Business on the Road With You
Cloud File Storage and Access
2GB plan is free. Cheap rates for
larger storage options.
Auto Sync
Download program to computer and
tell it what folder to keep in the cloud.
Sugarsync watches for changes to tha
folder and automatically syncs
changes to the cloud.
SugarSync Remote Access
Install the app, and you can remotely
Cloud File Storage access your files from the cloud
anywhere you can connect online.
FREE
Web Access
If yo don't have your iDevice, you can
access SugarSync's website from any
27. Part 5. Become a Social Butterfly
Engage your clients
• Personal on Wall
• Business on Page
• Groups for Privacy
• Understand TMI
Facebook
• Participate, don't Sell
www.facebook.com
• All work, no play is bad
28. Part 5. Become a Social Butterfly
Engage your clients
• Create Page Name
• Attract Fans
• Post to Blog
• Link from Facebook
Facebook
• Capture Information
www.facebook.com
• Exclusive Info for Fans
29. Part 5. Become a Social Butterfly
Engage your clients
• Select Good Username
• Complete Profile
• Upload an Avatar
• Post Regularly
Twitter
• 140 characters only
www.twitter.com
• Use goo.gl URL shortener
30. Part 5. Become a Social Butterfly
Engage your clients
• Post to Blog / Website
• Link from Twitter
• Drive Traffic to Website
• Capture Information
Twitter
• Informative not mundane
www.twitter.com
• Make posts count
31. Part 5. Become a Social Butterfly
Engage your clients
• LinkedIn IS Business
• Complete Profile
• Appropriate Photo
• Add Connections
LinkedIn
• Get Recommendations
www.linkedin.com
• Don't Add Strangers
32. Part 5. Become a Social Butterfly
Engage your clients
• Join Appropriate Groups
• Ask for Referrals
• Keep Posts Professional
• Help Others
LinkedIn
• Join in on Discussions
www.linkedin.com
• Master Your Network
33. Part 5. Become a Social Butterfly
Engage your clients
Google Analytics
Not Tracking? You're Wasting Your Time
If you're not keeping track of where your
traffic is coming from, how do you know
what is working best for you and what
methods need improvement?
It's Free and Only Takes Minutes
All you have to do is copy and paste a small
snippet of code into your website, and
Goole tracks your visitors automatically.
Direct, Referral, and Search
Best ratios are determined by your own
tracking. If you know most o your clients
come from Facebook for example, referring
34. Part 5. Become a Social Butterfly
Engage your clients
Online Video
• Create Original Content
• Stream Live from iPhone
• Property, Area Tours
• Video Testimonials
• Attention Grabbing Titles
35. Part 5. Become a Social Butterfly
Engage your clients
Blogging w/ Wordpress
• Wordpress.com
• Wordpress.org
• Free & can be done mobile
• Keywords, tags, photos
• Proper Composition
36. Part 5. Become a Social Butterfly
Engage your clients
Targeted Advertising
• Leverage Data
• Search Engines
• Social Networks
• Track Results
• Adjust ads based on results
37. Part 5. Become a Social Butterfly
Engage your clients
Targeted Advertising
• Leverage Data
• Search Engines
• Social Networks
• Track Results
• Adjust ads based on results
38. Part 5. Become a Social Butterfly
Engage your clients
• Primarily for Print
• Link to Websites, Videos
• Link to Contact Files
• Put on Business Cards
QR Codes
goo.gl
• Property Signs, Riders
• Banners, Car Signs
39. Part 5. Become a Social Butterfly
Engage your clients
• Primarily for Print
• Link to Websites, Videos
• Link to Contact Files
• Put on Business Cards
QR Codes
goo.gl
• Property Signs, Riders
• Banners, Car Signs
40. Technology and Marketing
A Social Media Roadshow
Thank You Find Us Online
Thanks for joining us for facebook.com/bvrei
today's presentation. I
Hope you were able to twitter.com/bvre
learn some ideas that
you can implement in linkedin.com/in/brianvarvel
your business.
foursquare.com/bvarvel
Visit our website:
