LeWeb 2014: Disruption as an Ecosystem by Brian Solis

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With the onslaught of IoT devices, Shared Economy services, and DIY systems, things are getting more chaotic for users. Brian’s session at LeWeb 2014 in Paris focused on disruption as an ecosystem and explored how to apply a combination of systems and design thinking to build an integrated platform of solutions around a high purpose/vision. Videos here: https://www.youtube.com/watch?v=yvxOujjTrlI https://www.youtube.com/watch?v=pfp0x0NQf-E

DISRUPTION AS
AN ECOSYSTEM
by @ briansolis

“Why change? It’s the way
things have always been
done…” - Said no entrepreneur ever

Everything can be different.

Incrementalism improves something iteratively
Innovation introduces us to something new
Disruption interrupts norms and changes behavior

Ecosystem:
Any system of interconnecting and
interacting parts, as in a business:
The success of Apple’s ecosystem depends
on hardware/software integration.

#questioneverything

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Demand more from mobile When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet. The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops. For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market. This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it. This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers. So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.

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In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior. During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible. At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.” Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.

Economic and Creative Disruption - Linda Yueh and Brian Solis

Economic and Creative Disruption - Linda Yueh and Brian Solis

Economic and Creative Disruption - Linda Yueh and Brian Solis

Exhibitor cover story in March 2011 features Brian Solis on the socialization of business, a topic that's probably more important today. Social media is infiltrating our societal psyche with brute force. But what does that mean for the face-to-face marketing industry? According to author and digital sociologist Brian Solis, it means we are in the throes of a revolution that will ultimately, and irreversibly, change the exhibit and event marketing landscape. www.briansolis.com @briansolis

Power to the People: The Socialization of Business

Power to the People: The Socialization of Business

Power to the People: The Socialization of Business

Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation. Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/

Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...

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Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX. The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution. DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own. Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud. Introducing the AWS Partner Transformation Program eBook For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.” The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation. The time is now to future-proof your business to future-proof your customer's business.

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Pour ce qui est du numéri- que, CREA, l’école de comm’, fait toujours fort. L’une de ses promos est pla- cée sous le parrainage de Bertrand Perez, le patron de Libra, l’association chargée de piloter la monnaie virtuel- le de Facebook (même si cel- le-ci est bien chahutée). Et mardi, ce sont quelques-uns des meilleurs spécialistes du numérique qui ont été ac- cueillis lors du 11e CREA Digital Day, une plateforme de réflexion passionnante, quoique pas exempte de quelques tics, où chacun semble singer Steve Jobs. Reste qu’il y avait des pointu- res, comme Brian Solis, gou- rou américain du numéri- que...

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Rakuten Ready, the location-centric mobile commerce platform that takes the friction out of the mobile order-ahead experience for thousands of stores and restaurants, and Brian Solis, unveiled a benchmark study enlisting secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Based on Rakuten Ready order data, customers who waited less than 2 minutes were four times more likely to be repeat, loyal customers. A few brands are actually meeting and exceeding this wait time expectation for in-store pickup. “Smartphones and apps like Uber, DoorDash, GrubHub and Postmates have rewired customer behaviors and expectations and changed the game for retailers, quick-service restaurants and grocery,” said leading digital analyst, CX expert and author Brian Solis, who led the report's development. “Brands must now rethink business and operational models to not only keep up with evolving customer demands but also grow new markets. Those that do win. Those that don’t will lose.” www.briansolis.com

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Can Quantum solve all of our Business problems one day? At the NASSCOM National Technology & Leadership Forum 2020, leading digital analyst and keynote speaker Brian Solis was asked to share his views on the state of Quantum Computing and his views on how enterprise organizations need to act today. To book Brian as a speaker, please visit briansolis.com/speaker. For more about Brian and to learn more about how to work with him, please visit briansolis.com -- Quantum computing is a candidate for a breakthrough in technology that can happen anytime in the next decade. Complex problem solving would be enabled once this technology matures and shows a significant potential in creating value across multiple industries one of them being healthcare drug discovery. The question that arises is what should companies do in order to prepare themselves for these radical upgrades in tech and how business partnerships will evolve over time to achieve leadership in this sector of technology?

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No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing. Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences. Hire Brian as a speaker: briansolis.com/speaking Work with Brian: briansolis.com/partner About Brian: briansolis.com

11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES

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Leading digital analyst, anthropologist and keynote speaker Brian Solis shares insights from his research into the most progressive retailers changing the innovation game. Work with Brian on research, advisory/strategy or have him speak at your event or with your executives. brian@briansolis.com - www.briansolis.com To understand the state of retail innovation, Brian interviewed 12 top retail executives at some of the industry’s most-recognized brands. He set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. His interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape. To understand the state of retail innovation, we interviewed 12 top retail executives at some of the industry’s most-recognized brands. We set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. Our interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.

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Leading Trends in Retail Innovation by Brian Solis

For companies faced with the prospect of “Digital Darwinism,” the hardest part is evaluating what need to be changed first. In Brian Solis' deepest dive into Digital Transformation yet, he created a maturity model that helps companies assess exactly where they are, and where they need to be on the road to digital transformation. After several years of interviewing those helping to drive digital transformation, we have identified a series of patterns, components, and processes that form a strong foundation for change. We have organized these elements into six distinct stages: Business as Usual Present and Active Formalized Strategic Converged Innovative and Adaptive Work with Brian to develop research, thought leadership or strategy to survive and thrive in an era of digital Darwinism. brian@briansolis.com - www.briansolis.com | Hire Brian to keynote your next event! www.briansolis.com/speaking

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1. DISRUPTION AS AN ECOSYSTEM by @ briansolis

2. “Why change? It’s the way things have always been done…” - Said no entrepreneur ever

3. Everything can be different.

4. Incrementalism improves something iteratively Innovation introduces us to something new Disruption interrupts norms and changes behavior

5. Ecosystem: Any system of interconnecting and interacting parts, as in a business: The success of Apple’s ecosystem depends on hardware/software integration.

6. #questioneverything

7. briansolis.com @briansolis briansolis.tv facebook.com/thebriansolis linkedin.com/influencer/briansolis instagram.com/briansolis