The document discusses how business models have shifted from a traditional model of creating products, distributing them through mass marketing, and profiting, to a new model of co-creating products and services with networks, releasing them into networks, and profiting. It notes that the old model of doing business "We are not in Kansas anymore" and questions what is happening now, suggesting social signals and networks are now important aspects of business.

1. Social Signals: Cultivating Connection

2. We are not
in Kansas anymore.

3. Whatʼs happening here?

4. 1. Create products
2. Push them via distribution
mass marketing
3. Profit!!!

5. 1. Create products
2. Push them via distribution
mass marketing
3. Profit!!!

6. 1. Create products
2. Push them via distribution
mass marketing
3. Profit!!!
2a. ??????????

7. 1. Create products
2. Push them via distribution
mass marketing
3. Profit!!!

8. 1. Create products
2. Push them via distribution
mass marketing
3. Profit!!!
2a. Brand