Learn about how to maximize your web presence using functional layouts and standard SEO tools to ensure your hard work does not go undiscovered on the internet.

1. 

2. iWeb and Search Engine
Optimization
Tools for increasing your web presence with iWeb and MobileMe

3. Workshop Overview

4. Workshop Overview
• How will visitors discover my site?

5. Workshop Overview
• How will visitors discover my site?
• How do I get noticed by Google®?

6. Workshop Overview
• How will visitors discover my site?
• How do I get noticed by Google®?
• When will I have my moment?

8. Workshop Overview

9. Workshop Overview
• Define Search Engine Optimization (SEO)

10. Workshop Overview
• Define Search Engine Optimization (SEO)
• Identify Search Engine Technologies

11. Workshop Overview
• Define Search Engine Optimization (SEO)
• Identify Search Engine Technologies
• Make your iWeb site Search-Engine-Friendly

12. Workshop Overview
• Define Search Engine Optimization (SEO)
• Identify Search Engine Technologies
• Make your iWeb site Search-Engine-Friendly
• Increase your Web Presence

13. Who Are You?

14. Search Engine Optimization
Definition:
Search engine optimization (SEO) is the process of
improving the volume or quality of traffic to a web site or a
web page from search engines via “natural” search results.
The theory is that the earlier (or higher) a site appears in
the search results list, the more visitors it will receive from
the search engine.

15. Search Engine Optimization
Definition:
Search engine optimization (SEO) is the process of
PROCESS
improving the volume or quality of traffic to a web site or a
web page from search engines via “natural” search results.
The theory is that the earlier (or higher) a site appears in
the search results list, the more visitors it will receive from
the search engine.

16. Search Engine Optimization
Definition:
Search engine optimization (SEO) is the process of
PROCESS
improving the volume or quality of traffic to a web site or a
web page from search engines via “natural” search results.
The THEORY is that the earlier (or higher) a site appears in
theory
the search results list, the more visitors it will receive from
the search engine.

17. Search Engine Optimization
An “Optimized” website is one whose content is able to be
searched by various engines, such as Google,Yahoo, Bing, etc.

18. Search Engine Optimization
An “Optimized” website is one whose content is able to be
CONTENT
searched by various engines, such as Google,Yahoo, Bing, etc.

19. Search Engine Optimization

20. Search Engine Optimization
PROCESS
THEORY
CONTENT

21. Search Engine Optimization
It’s the process of improving the traffic to your website
PROCESS
THEORY
CONTENT

22. Search Engine Optimization
It’s the process of improving the traffic to your website
PROCESS
It’s the theory of how visitors get to your site
THEORY
CONTENT

23. Search Engine Optimization
It’s the process of improving the traffic to your website
PROCESS
It’s the theory of how visitors get to your site
THEORY
The CONTENT is searchable by standard search engines
content

24. Search Engine Technologies
Crawlers
MetaTags
MetaTitles
MetaDescriptions

25. Search Engine Technologies
Crawlers

26. Search Engine Technologies
Crawlers
Computer programs that browse the web in a
methodical, automated manner.

27. Search Engine Technologies
Crawlers
Computer programs that browse the web in a
methodical, automated manner.
They are generally used to make copies of web
pages for later processing by a search engine.

28. Search Engine Technologies
Crawlers
Computer programs that browse the web in a
methodical, automated manner.
They are generally used to make copies of web
pages for later processing by a search engine.
Search engines can only scan through text
information found on a website.

29. Search Engine Technologies
MetaTags

30. Search Engine Technologies
MetaTags
Often referred to as Meta Keywords, they are
invisible HTML tags placed to categorize websites.

31. Search Engine Technologies
MetaTags
Often referred to as Meta Keywords, they are
invisible HTML tags placed to categorize websites.
Made popular by search engines in 1995.

32. Search Engine Technologies
MetaTags
Often referred to as Meta Keywords, they are
invisible HTML tags placed to categorize websites.
Made popular by search engines in 1995.
Most search engines dropped support for
MetaTags in the early 2000s.

33. Search Engine Technologies
MetaTags
Often referred to as Meta Keywords, they are
invisible HTML tags placed to categorize websites.
Made popular by search engines in 1995.
Most search engines dropped support for
MetaTags in the early 2000s.
MetaTags are useless in modern search engines.

34. Search Engine Technologies
MetaTitles

35. Search Engine Technologies
MetaTitles
The visible HTML title that appears at the top of the
browser window and in search engine results.

36. Search Engine Technologies
MetaTitles
The visible HTML title that appears at the top of the
browser window and in search engine results.
They are like the “chapters” to your website’s book.

37. Search Engine Technologies
MetaTitles
Your titles should contain keywords
through which you want to be found.

38. Search Engine Technologies
MetaTitles

39. Search Engine Technologies
MetaTitles

40. Search Engine Technologies
MetaTitles
MetaTitles are helpful in identifying the pages of your website.

41. Search Engine Technologies
MetaDescriptions

42. Search Engine Technologies
MetaDescriptions
Appear in a search engine’s results list.

43. Search Engine Technologies
MetaDescriptions
Appear in a search engine’s results list.
Provide a concise explanation of a web page’s content.

44. Search Engine Technologies
MetaDescriptions

45. Search Engine Technologies
MetaDescriptions
Provide a synopsis for each one of your web pages.

46. Search Engine Technologies
MetaDescriptions
Provide a synopsis for each one of your web pages.
Very useful for visitors to find information about your site.

47. Search Engine Technologies

48. Search Engine Technologies
Crawlers

49. Search Engine Technologies
Crawlers
Search TEXT content on pages.

50. Search Engine Technologies
Crawlers
Search TEXT content on pages.
MetaTags

51. Search Engine Technologies
Crawlers
Search TEXT content on pages.
MetaTags
Outdated technology - not used by modern search engines.

52. Search Engine Technologies
Crawlers
Search TEXT content on pages.
MetaTags
Outdated technology - not used by modern search engines.
MetaTitles

53. Search Engine Technologies
Crawlers
Search TEXT content on pages.
MetaTags
Outdated technology - not used by modern search engines.
MetaTitles
Provide titles to your page - useful for optimization.

54. Search Engine Technologies
Crawlers
Search TEXT content on pages.
MetaTags
Outdated technology - not used by modern search engines.
MetaTitles
Provide titles to your page - useful for optimization.
MetaDescriptions

55. Search Engine Technologies
Crawlers
Search TEXT content on pages.
MetaTags
Outdated technology - not used by modern search engines.
MetaTitles
Provide titles to your page - useful for optimization.
MetaDescriptions
Give a helpful synopsis to your pages.

56. Making iWeb Visible
Content, Content, Content
Make sure you pages have good content that people will want to see!
Text, Text, Text
Ensure that you have good TEXT content so search engines can see!
iWeb SEO Tool
Free program that will enable you to add MetaTitle and MetaDescription Info.
Network, Network, Network
The more your site is visible online, the better people will be able to find you.

57. Increasing Your Web Presence
Google Profile
Google Places
Social Networking

58. Increasing Your Web Presence
Google Profile
www.google.com/profiles
A public profile for you as an individual.
Options for a biography, resume, and linking to your website(s).

59. Increasing Your Web Presence
Google Profile
www.google.com/profiles

60. Increasing Your Web Presence
Google Profile
www.google.com/profiles

61. Increasing Your Web Presence
Google Profile
www.google.com/profiles

62. Increasing Your Web Presence
Google Places
www.google.com/places
A public profile for your business.
Provides location-based searches, options for store hours,
payment choices, and contact information.

63. Increasing Your Web Presence
Google Places
www.google.com/places

64. Increasing Your Web Presence
Google Places
www.google.com/places

65. Increasing Your Web Presence
Google Places
www.google.com/places

66. Increasing Your Web Presence
Social Networking

67. Increasing Your Web Presence
Social Networking
• Personal Accounts
• Fan Pages
• Huge Network

68. Increasing Your Web Presence
Social Networking
• Personal Accounts • MicroBlogging
• Fan Pages • Immediacy
• Huge Network • Huge Network

69. Increasing Your Web Presence
Social Networking
• Personal Accounts • MicroBlogging • Free video hosting
• Fan Pages • Immediacy • Promote brand
• Huge Network • Huge Network • Huge Network

70. Increasing Your Web Presence
Social Networking
• Personal Accounts • MicroBlogging • Free video hosting • Professional Network
• Fan Pages • Immediacy • Promote brand • Generate contacts
• Huge Network • Huge Network • Huge Network • Stay connected

71. Resources
Google Webmaster Tools
Social Media for Business