My Home Sellers Guide is a valuable tool prepared to help you understand the complex process of selling a home in today’s market. There are literally hundreds of elements that will help when pricing your home, when preparing your home for sale, lots of important steps when an offer is presented and so on.

1. Home Sellers Guide
I work hard to establish the kind of trust that
will compel clients to call me
their Realtor.

2. My objective
To sell your
home or
condo at
the maximum
dollars
obtainable,
in the shortest
period of
time,
with the least
inconvenience
to you.*
*and make it enjoyable
My Home Sellers Guide is a valuable tool prepared to help you understand the
complex process of selling a home in today’s market. There are literally hundreds
of elements that will help when pricing your home, when preparing your home for
sale, lots of important steps when an offer is presented and so on.

3. My marketing plan
When you engage the services of Royal Lepage Your Community Realty
Brokerage, the first thing we do is prepare a Personalized Home Marketing Plan
that includes an analysis of competitive properties currently on the market and
similar properties that have been recently sold, I will then:
 Establish what I believe to be the fair market value of your property and in
partnership with you, will establish the asking price.
 Suggest possible improvements that will positively affect your selling price.
 Explain your role in the selling process to maximize your selling price and
minimize any inconvenience to you.
 Make all necessary arrangements to market your property for sale on an
Exclusive or MLS basis.
 Install a Royal LePage lawn sign within 48hrs after signing your Listing
Agreement and distribute marketing information to all our office’s
salespeople.
 Distribute just listed flyers and cards throughout your neighbourhood if
appropriate.
 Complete a comprehensive marketing information sheet and distribute it
immediately to sales people in other companies.
 Establish an advertising program appropriate for achieving our objective.
 Obtain your permission to arrange for as many sales representatives as
possible to tour your home within one week after you list.
 Schedule open houses for Real Estate Board members and potential buyers
with your approval.
 Follow-up on each showing and keep you informed on a regular basis of all
activity.
 Negotiate agreements of purchase and sale and assist lawyers, lending
institutions, appraisers and other involved parties in co-ordinating all
documentation required to complete the sale of your home.
 Act with your best interests in mind, in strict adherence to The Code of Ethics
of The Canadian Real Estate Association.

4. Four important
facts to remember
about pricing*
Your property is worth only as much as a buyer is willing to pay.
An accurately priced property sells faster and at a higher price.
A buyer is more inclined to make a full price offer on a home that is
listed at fair market value. Conversely, a buyer is more apt to put in
a low offer on a home that is priced above market value.
If you overprice your home, it will have fewer showings, receive lower
offers, take longer to sell, plus actually contribute to the sale of other
properties.
*Market value: the highest price a property will sell for if exposed on the open
market for a reasonable amount of time to a knowledgeable and well informed
buyer.

5. What does not
affect the
value* of your home
What you think your house is worth
What it was worth 2 years ago
What I think your house is worth
What an appraiser said your house was worth
What you need to get out of this house to buy your next home
What you spent on this house on upgrades
My role: is to help you establish the right price to offer your home for sale not to
quote you a value.
*Caution: do not hire a Realtor based on the highest price quoted. You may just
be wasting your time.

6. Ten good reasons to
hire me as your Realtor
Selling your home can be a stressful proposition, whether you're relocating,
upsizing, downsizing or it is just time for a change. Working with a good listing
agent is probably the single most effective way to ease your anxieties as you enter
the marketplace. Here are ten good reasons to hire me:
1. Give you advice on inspections, repairs and home presentation before you list.
2. Price your home at its highest reasonable price.
3. Inform buyers—especially first-time buyers, who constitute about one-half of the
market—are reluctant to work with amateur sellers.
4. Knowledgeable. I keep myself up-to-date on financial and legal issues—
essential for negotiations and closings.
5. Field calls and be available for showings during weekdays, weekends and
evenings; you don't risk losing a sale because you've kept your day job, and you'll
get more prospective buyers eyeing your home.
6. Handle costly advertising, promotion and open houses.
7. Handle all buyer agents, offers and negotiations—situations that often cause
homeowners to lose their cool and, potentially, a sale.
8. Screen the financial qualifications of prospective buyers as well as advise them
on financing options.
9. Push your home to colleagues, drum up buyers in a dry market, and—here's the
pot of gold—list your home with a local Multiple Listing Service (MLS) and many
web sites which gives other buyers and agencies access to your listing.
10. Ease the ‘emotional environment’ of selling. Buyers and sellers are more
comfortable working with a third party during walk-throughs and negotiations.

7. Additional services
Comparable Market Analysis
A CMA isn't just comparative math. It’s a
thorough knowledge of the dynamics of
property sales and values in a specific
area. Before putting your home on the
market and setting a price it is important to
first have an estimate of your property’s
value. This will be provided to you, free
and with no obligation of course.
Pre-home inspections
When the time is right, let me educate you
about the benefits of a pre-inspection of
your home necessary in today’s housing
market. If you’re considering selling your
home, learn how a professional home
inspection can help you enjoy a faster and
smoother sale.
Prep / Staging
“People don’t buy houses or condos,
they buy homes.” Staging is a powerful
tool that transforms homes, condos and
lofts into the model suite buyers want to
see. Did you know it takes a buyer an
average of only 3-6 minutes to walk
through a house? I will make
recommendations, discuss showability to
make those minutes count to achieve top
dollar for your property.

8. Mortgage options?
Sell? Refinance? Time to renew your
current mortgage? I can assist you with
finding the right senior mortgage consultant
to help you choose the best home
mortgage for your needs. Learn the facts
and your options before you decide to sell.
Market Advice – Is it the right
time to sell?
Thinking of selling your home but not sure
if now is the right time? Talk to me for
sound advice on when to sell your home.
Whatever your reason, selling a house is a
complicated procedure so it’s imperative to
have a qualified real estate professional on
your side.
Full Web Exposure
When you list your home with me your
home is automatically listed on most
popular internet sites like Facebook,
Blogger, TypePad (my internet Blog), my
Space, and Twitter. As well as our featured
section on both our office and my own
personal real estate web. This will
dramatically increase your internet
exposure at no extra cost.
Over 70% of home buyers shop on-line for
their next home. Let’s make sure your
home gets noticed.

9. My bio
In today's real estate market, information is the new currency. Buyers and Sellers
are more knowledgeable and they want to work with professionals that can provide
them with transparency in the process, the information they are looking for and
consult with them in the decision making process.
"I am focused and hard working and whether you are a first-time home buyer or a seasoned
investor, you will be impressed with my knowledge with Toronto's ever-changing real estate
market. I helped countless buyers and sellers with their real estate needs since 2000."
"I continuously adapt my real estate style to fit the constantly-changing industry. My clients
appreciate my ability to generate current, fresh ideas for marketing their homes and rely on
my excellent reputation to advise fairly and negotiate successfully."
“I communicate regularly with my clients, keeping them updated each step of the way. With
dedication and enthusiasm, my intent is to build long term relationships! Period! Hence, by
providing this high level of service, my clients feel confident referring their friends and
family to me for their real estate needs. I am also a self-taught artist and and have had a
passion for art for as long as I can remember. I share my work with all my clients. For me,
my inspiration to work with people encourages me to create and this can occur anywhere,
anytime, but the real depth of my work comes from my imagination."
I invite you to contact me should you have any questions or matters relating to real
estate.
I promise to have it answered!
Professional affiliations and credentials: I am a member of the Toronto Real Estate
Board (TREB) - The Ontario Real Estate Association (OREA) - The Canadian Real Estate
Association (CREA) and licensed by The Real Estate Council of Ontario (RECO).

10. My testimonials
“With my picky and complicated family, Brian couldn't have been more positive in helping us find the
best place to meet our needs. What was most important was that every search he made to find a
place for us was absolutely what we wanted. He was very professional, patient, and caring. My
whole family appreciates everything that he did for us! 100% RECOMMENDED!”
October 31, 2009 - Sandra Yan & family
“Brian was an amazing asset to have on our side. Beyond the simple house searches and
showings, Brian assisted us through the whole purchase process, from inspectors to lawyers.
Without Brian, there is no way we could have completed on our house in the timeframe we were
given. We'll gladly refer friends and family to Brian; we know they will be well looked after.”
November 10, 2009 - Scott and Susan
“Before I met Brian, I had sold 3 homes with other realtors and received average service. When it
came to sell my condo I was referred to Brian by a friend that had worked with him in the past. He
presented himself professionally and was very well prepared for our first visit. He walked me step
through comparable property listings and provided solid sound advice on staging my property to
ensure it stood out from the competition. He has since sold another property for me and I will
always use Brian’s services and will gladly refer him to anyone I know to buy or sell a home”
October 7, 2009 - Richard Wilson
“I have found that Brian Mayer has the highest standards in morality, professionalism and integrity .I
have never had to question the fact that he always puts his clients first. He is very easy to get along
with and thinks outside of the norm to ensure that all the T's are crossed.” Top qualities: Great
Results, Expert, High Integrity. I hired Brian as a Real Estate Agent in 2009, and hired Brian more
than once.” September 21, 2009 - Stuart Howie
“As a first time home buyer, I expected the process to be stressful and intimidating. It was in fact
just the opposite experience when I purchased my condo a few weeks ago. I owe it all to Brian
Mayer who helped me every step of the way. Not only did he find just the right condo for me, he
also informed me about all the programs available for first time home buyers, and guided me
through the entire process. Without his knowledge and tireless follow through, I never would have
had the opportunity to purchase my first home at the age of 23! Brian is patient, kind and just an all
around great person. I would highly recommend Brian to anyone in the process of purchasing a
home.” June 20, 2009 - Matt Montano
“I have known Brian a long time and worked with him in the restaurant business. Brian has always
been a very goal oriented person and worked hard to achieve his goals. Brian can be counted on to
be upfront and honest. In this business world that is highly commendable!” May 25, 2009 - Diana
Boutin
More testimonials here or visit my website: www.brianmayer.ca
First Time

11. As always, my cancellation guarantee makes listing or buying your home/condo
with me completely risk free!
My guarantee to let you cancel your Listing or Buyer Agreement(s) at any time,
prior to accepting an offer to purchase or sale your home/condo, if you feel I have
not done my job!
The benefits to you are:
 You do not have to worry about getting into a long-term commitment if
you are not 100% satisfied with the service I provide.
 You do not have to worry about lengthy broker protection periods if
you decide to cancel the listing agreement.
 You do not have to pay any costly "cancellation fee".
 I make selling/buying your home/condo with me totally risk free.
My responsibility to you: I am 100% committed to providing the highest level of
service in the real estate industry. My success depends upon this commitment to
serve your needs and continue growing our business. I realize that you are the
most important element in this relationship.

12. Our mission statement
At Royal LePage Your Community Realty, "People come first...and
it shows!”
Royal LePage - Your Community Realty offers over 600 Realtors, 10 office
locations and 50 support staff to cater to the real estate needs of our clients. We
support and service the growth of our local communities by providing personal and
professional real estate services in a timely and consistent manner.
OUR VALUES
We are local residents and residential specialists. We pride ourselves in selling
marketable properties to create the results our clients and customers expect. In
our business we strive to create long-term relationships. Over time we have
inspired a high level of trust by doing the right thing for our clients. We treat people
with openness, co-operation and commitment.
TEAMWORK
We consider ourselves a team, willing to put co-operation first before competition.
We meet the challenges of change in technology, law, and our profession by
creating a safe ‘learning environment’. Along the way, we have fun and encourage
people to fully develop themselves in a creative climate of compatibility.
STANDARS OF CUSTOMER SERVICE
Our goal is to create an exceptional level of service, based not on profits, but
clearly focussed first on satisfying consumer needs. We want our clients delighted
with our service so that they will refer others to us with confidence, and continue
their business relationships with us for life.

13. Why choose
Royal LePage?
WE KNOW THE MARKET. At Royal LePage, we have been committed to helping
Canadians buy and sell homes since 1913. With almost 100 years of real estate
experience, we would like to thank our national network of REALTORS® for their
commitment and dedication to making us a leader in Canadian real estate.
WE ARE A FULL SERVICE REAL ESTATE COMPANY. At Royal LePage,
Helping You is What We Do, it’s more than just a tagline; it’s what we stand for
and what we deliver.
WE HAVE CONTACTS locally, provincially, nationally and internationally who
regularly supply us with valuable potential home buyer referrals. We are the
exclusive affiliate of All Points Relocation Services Inc., a network of Real Estate
associates throughout North America and Europe who regularly refer potential
home buyers to us. Conversely, we have the contacts to refer you to another firm
throughout the world.
OUR FULL-TIME MARKETING AND SALES REPRESENTATIVES have been
carefully selected. In addition to the mandatory licensing courses, they participate
annually in extensive and ongoing marketing and sales seminars reflecting any
immediate changes in the market and the industry. They are knowledgeable,
informed and current.
WE HAVE A REPUTATION FOR RESULTS. Our marketing and sales
representatives are well known and respected within the profession, which creates
a greater networking opportunity and spirit of co-operation with their peers. The
result is maximum exposure for your home.
OUR PERFORMANCE IS VIRTUALLY GUARANTEED. Many Real Estate firms
sell less than one third of the homes they list. We have consistently performed well
above the national average in both good and bad times. We only get paid for our
services when your home is bought or sold.
Let us implement your Personal House Marketing Plan Now.

14. Our history
Royal LePage is a leader in Canadian real estate since 1913.
Founded by Albert LePage when he was just 26 years old, Royal LePage now has
nearly 14,000 agents across the country. And we firmly believe that you can only
become a leader by being the best.
For over 95 years, Royal LePage has led the real estate industry. We helped found
the Toronto Real Estate Board and Ontario Real Estate Association, and set the
standards for all other real estate companies to follow. We have expanded across
the country so that wherever you want to live, you will find a Royal LePage agent
ready to help. We have added new services to help our clients realize their dreams
and secure their future.
And we remain steadfastly and proudly Canadian. We have never forgotten our
roots.
Albert LePage was a pioneer whose innovation and belief in customer service
helped transform the real estate industry. He built a company based on
professionalism, principled conduct and the highest moral and ethical standards.
And those principles still guide us in everything we do.
Today, Royal LePage has approximately 14,000 real estate agents and
REALTORS® in more than 600 locations across Canada. Over the years, we’ve
learned a lot about real estate and how to provide the best possible service for our
clients. Since the mid-1990s, Royal LePage has more than tripled the size of its
sales force and almost doubled its market share.
Throughout our successes, we remain dedicated to helping you through the real
estate process. Our commitment to innovation and customer service is as strong
as ever.

15. The Royal LePage
network
With nearly 14,000 agents and REALTORS®, Royal LePage has an unparalleled
network of real estate offices across the country. Not only do we have the best
access to the homes (and homebuyers) in the Canadian market, our Canadian
partnership with Leading Real Estate Companies of the World® (the world's largest
referral network with over 127,000 associates worldwide) gives your property
exposure to buyers from around the globe.
WE SUPPORT OUR AGENTS SO THEY CAN SUPPORT YOU
We offer all of our agents and REALTORS® – from those serving tiny communities
to those in major urban centres – strong support from our national pool of
knowledge, skill and technical expertise. We regularly invest time, money and
resources to develop and provide the resources and tools they need to best market
your home, including the following:
• Up-to-date information about local market conditions
• Quarterly housing reports
• Creative brochures and newspaper ads to showcase your home
• Effective Web design and listings on www.royallepage.ca
• Ongoing negotiation, marketing and technical training
OUR COMMITMENT TO TECHNOLOGY
Royal LePage invests millions in information technology to ensure speedy
communications, improve the flow of information, and make sure our messages
reach the widest possible audience:
• Serious communication technology means you can always reach us.
• State-of-the-art analytical tools offer marketing information you can
trust.
• Our cutting-edge promotional tools are professional and persuasive.
• Plus, you have access to Canada’s first real estate web site, which is
regularly upgraded to meet changing needs.

16. How may I help
you today?
brianmayer
Real Estate Sales Representative
Royal LePage Your Community Realty Brokerage
Independently Owned and Operated
187 King St. East Toronto, ON. M5A 1J5
416-219-6662 or
e-mail me
brianmayer@rogers.com
Helping You is What We Do.
www.brianmayer.ca
“A referral remains the highest compliment I can receive.”
Brian