Ranking your business for local search is simply following the protocols established by the experts. In this presentation, you'll discover the core ingredients to a successful local search strategy.

1. 5 Proven Strategies to Get Your Local Business Ranked

2. Advanced Topics
Covered in
Upcoming
Workshops
Sources Noted
You can find this presentation on
Before We Begin
Wifi Password
getfound
http://moz.com

3. WEDNESDAY NIGHTS TWICE PER MONTH
5:30 - 7:00 pm
foxxr.com/workshops
Internet Marketing Workshops

4. GUARANTEED!

5. Local Business Types
1. Single-location service area business
(carpet cleaning service with 30 mile radius)
2. Single location brick-and-mortar business
(restaurant, gift shop, dental office, etc.)
3. Multi-location brick-and-mortar
(multiple offices serving many cities, unique phone #’s, )

6. Focus on Google first

7. ExternalLoc.Signals
What’s Important?
• Google+
• Consistent Name, Address, Phone
(NAP)
• Optimized Website
• Quality Links
• Reviews and Testimonials
http://moz.com
Top Local Search Ranking Factors

10. Anatomy of a Search Result Page

11. New Local Search Carousel
https://blumenthals.com/blog/2013/06/29/keywords-that-trigger-the-local-carousel-a-compilation/
Reviews

12. Traditional Local Search Result
Paid Ad
3rd Party
Google+
Organic

13. 5 Proven Strategies to Get Ranked
1. Directory Management
2. Google+ Optimization
3. Website Optimization
4. Reputation Management
5. Content Creation

16. Directory Management
• Search your phone # ie. “831-531-7771”
• Run scan on Moz.com/local
• Run scan on Foxxr.com/powerlistings
• Claim listings manually or by service
• Paid services:
• BrightLocal.com ($19.99/mo. plus $3.00 per submission)
• Yext.com ($42/mo. or $499 per year)
• Moz.com/local ($49.99 per year)
1

17. Google+ Optimization
• Claim Google+ Business Page
• Setup Proper Category Assignments
• Optimize Google+ Personal Profile
• Activate Authorship
• Activate Publisher
• Add Badge to Website
• Test Your Website with Rich Snippets Tool
2
http://googlewebmastercentral.blogspot.com/

18. Google+ Profile
Put some
character
behind it.
Complete
your entire
profile

19. ~ 35%
Better
Click-Thru
Rates
Google Authorship

20. Search Result “what is authorship”
1. Highlights authors
2. Searchers recognize content that
you’ve written
3. See more articles you’ve authored
http://googlewebmastercentral.blogspot.com/

21. Google Authorship Profile

22. Setup your Google+ page
Your Google+ page is
an extension of your
brand.
Use this page to
connect through:
• Emotion
• Trust
• Authority.

23. Google Publisher / Direct Connect
This search result
feature let’s users
navigate to
your Google+ Page
directly from a search
result, leave reviews,
add that page to their
circles and see basic
information.

25. Website Optimization
• Run Free SEO Scan on Woorank.com
• Presence of Name, Address, Phone (NAP)
• Optimize Meta titles
• Setup Geo Targeted Pages
• Use Google Webmaster Tools for Optimization
• Use Google Analytics to Measure Traffic
3

26. Page Titles

27. Meta Description

28. %
OF CONSUMERS SAY ONLINE
REVIEWS HAVE A MAJOR
INFLUENCE ON THEIR DECISION

29. Reputation Management
• Optimize your top review sites with images
• Setup a process for feedback
• Create a review page with links to review sites
• Use a professional service like Get Five Stars
• Train your yourself / employees to follow a process
• Print cards / handouts to offer with each touch point
4

30. http://foxxr.com/review
Encourage Reviews

31. Review Encouragement Cards
Call Brian Childers
at 831-531-7771
to order without
FREE SETUP
branded for your
company

32. Free Setup on Get Five Stars
http://foxxr.com/reputation-management/

34. Content Creation
• Customer Stories
• Articles
• Case Studies
• Product / Job / Images
• Videos
• Newsletters
• eBooks
5

35. Foxxr Portfolio Video Using Camtasia
http://foxxr.com/about

36. GreenWorks LLC Video Using Animoto
http://greenworksllc.com/new-jersey-mold-super-storm-sandy/

38. 5 Strategies to Get Ranked
1. Directory Management
2. Google+ Optimization
3. Website Optimization
4. Reputation Management
5. Content Creation

40. BONUS MATERIAL

41. Link Earning
• Moz Link Analysis
• http://www.opensiteexplorer.org/
• Write Great Content
• http://moz.com/blog/local-landing-pages-guide
• Meetups / Eventbrite / Workshops
• Industry Organizations / Associations
• Sponsorships
• Local Directory News Submissions
• .gov and .edu sites
6

42. Social Media Management
7 • Setup Buffer or Hootsuite
• Become Active with Social Bookmarking
• Join LinkedIn Groups & Setup Linkedin Publisher
• Join Google+ Communities and Discover Influencers
• Optimize and Complete all Profiles

43. https://support.google.com/plus

44. Discover More Own Your Own
http://www.google.com/+/learnmore/