Here is my kickoff presentation from our 2013 Modern Marketing Roundup in Seattle.

1. Welcome!
Brian Hansford
Heinz Marketing
#MMR

2. Agenda
• The Roundup: Sponsors and Presenters
• Content, Ideas, Learning, Networking
• Rules & Housekeeping
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3. The Roundup
engagement, results, and revenue
• Eloqua – Premier Revenue Performance Management and
Marketing Automation services platform
• Full Circle CRM – Innovative analytics on lead attribution and
campaign reporting
• NetProspex – B2B information sources and data enrichment
solutions
• Heinz Marketing – B2B sales acceleration, demand generation
marketing, marketing automation, execution
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4. DocuSign and Avalara
BIG Thank You!
Ryan Schwartz - Senior Manager, Marketing
Automation & Operations
Jessica Davis – Marketing Operations Manager
Alexandra Evans – Marketing Programs Manager
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5. #MMR

6. Modern B2B Marketers
Marketing Scientists? Marketing Artists?
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7. We are BOTH
*SOURCE: Eloqua sponsored BtoB Magazine’s Research “Defining the Modern Marketer: From Real to Ideal”
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8. Measuring Marketing Access
59% of success metrics
relate to revenue
performance
(75% if you count
Conversion Rates!)
*SOURCE: Eloqua sponsored BtoB Magazine’s Research “Defining the Modern Marketer: From Real to Ideal”
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9. The Ideal Modern Marketer
65% of Ideal!
*SOURCE: Eloqua sponsored BtoB Magazine’s Research “Defining the Modern Marketer: From Real to Ideal”
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10. Go Get ‘Em!
• 15 minute Sessions
• 5 minutes between
• Closing Panel
• Networking Reception
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11. #MMR
• Brian Hansford
• Account Director
• Heinz Marketing
• @RemarkMarketing