14. News, case studies, best practicesConsumer Business
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17. Network Activity and Community Highlights NETWORK ACTIVITY Monthly Unique Users…………………3.0 Million Monthly Users Sessions.………………3.9 Million Monthly Page Views………………..…..9.6 Million COMMUNITY HIGHLIGHTS Registered Members…………………...1.6 Million Blog Authors.…………………….………650 Discussion Groups……………..…….....700 Vendor Profiles…………………………..750 Pages of User-Generated Content…….2.6 Million Toolbox for IT Registered Members Q4 2009 1,658 6
29. Pull Marketing Through Keyword Targeting Communities have high audience engagement Contextual targeting integrates ad content with community content Relevancy creates value for community users and high ROI for advertisers 9 Relevant community-generated content Targeting of display ads based on relevant keywords Contextually matched sponsored white papers