4. ASSUMPTIONS
• professional development tool
• way of connecting, “networking”
professionally
• updates on trends, information,
conversations taking place in areas of
interest
5. THEMES
• The tools are the easy part
• (an extension of you)
• You already know how to do it
• It‟s about making the investment.
• (in yourself, in your future)
• Your voice is a gift (especially if
you‟re GIVING when you‟re using it)–
so share it!
6. EXCUSES
• “I don’t have the time”
• “I don’t understand how to do it”
• “I don’t have anything to say”
• “no one talks to me”
7. GIFTS
Who are the people/What are the
things/ that matter most to you?
What do you value?
What are you good at?
What are you reading?
What do you like to talk about?
What are you interested in?
10. YOUR VOICE = YOUR BRAND
Congruent with your values
Shares your beliefs and point of view
Acknowledges your experience and
lens
Reflective of “who you are”
Find other tips about digital identity development
at:
http://edcabellon.com/leadership/digitalidentity/
11. THE BASICS
• A picture that reflects your personality and
is identifiable as YOU (quality, professional)
• A username that is clear, relevant, and
ideally matches your other social media =
one search
• ONE profile, ONE account
• A clear, brief bio that “tells a story of who
you are” – think of this as your “tagline”
• Try a 500 word, 300 word, & 150 word
version
Brian LeDuc
@BrianFLeDuc
@myrwu alumus '10 @tamu #reslife #sagrad '12 | Call me a digital
citizen & an educator interested where they meet |#salead pro &new
addition to @ksu_csl June 1
College Station, TX · http://brianfleduc.com/bio/
12. WHERE DO I FIND THESE CONVERSATIONS?
• Twitter, Facebook, Linkedin (just
search)
•Join up & contribute!
• Watch & Listen first, then engage
• Weekly/daily updates, paper.li
FollowEDU.com
13. GOOGLE ALERTS
Who is talking about you? Do you
like what they‟re saying?
That‟s still your brand….
http://www.google.com/alerts
14.
15. THIS IS ME. ONLINE.
www.twitter.com/brianfleduc
www.facebook.com/brianfleduc
www.linkedin.com/in/brianfledu
c
brianfleduc.tumblr.com
www.foursquare.com/brianfledu
c
www.brianfleduc.com
brianfleduc@gmail.com
17. FINAL THOUGHTS & TIPS
Content creation/curation doesn‟t happen
overnight
There’s no “pot of gold”….at least initially
Understanding/effectiveness is in consistency,
authenticity, and recognition
DO YOU
The tools are the easy partNot here to talk about “how” to use twitterYou already know how to do itYour personality, your perspective, your conversation is a contributionIt’s about making the investmentTime, in others, in yourself….Your voice is a gift– share it! (but it has to be yours)Add value to the people that you’re sharing information with….
Those things? Well those are your brand.Who you are = your brand