Leveraging Social Media in Your Job Search

1. 1 Employment Connection Group November 3rd, 2009 Leveraging Social Media in Your Job Search Brian Bierbaum www.linkedin.com/in/brianbierbaum Twitter: @BrianBierbaum

2. Agenda What to Get Out of Today What are employers looking for The Good: How To manage your digital footprint General tips to keep your digital footprint safe (for you and your employer) The Bad: The dark side of social media

3. Who Am I? I am Brian Bierbaum Relationship Status: Married Birthday: November 14, 1982 Current City: Minneapolis, MN Hometown: Plymouth, MN I enjoy Mountain Biking, Scuba Diving, Running, and anything outside. I am a Scorpio I am the Vice President of Interactive at Priority I am a Person.

4. Who Am I? However….. I am also a Brand

5. Who Am I? It is all Archived and Available to… Everyone thesituationist.wordpress.com/2009/03/08/

6. Social Media User Generated Content = Building Your Digital Footprint

7. HR What Are Employers Looking For in a Recession?

9. Experience

10. Good communication skills (modern)

11. Computer Skills

12. Reading comprehension and great writing ability

14. Our Understanding Protecting You 3 Easy Ways to start protecting your digital footprint Own Profiles on the Top Social Sites Buy Your Domain Name Monitor Your Name

15. Our Understanding Building You 2 EASY steps to start building a positive digital footprint Customize your profiles Get involved in the discussions Your digital footprint needs to be:• Compelling to your audience• Authentic• Consistent• Well-known

16. Our Understanding Big No No… Example of How Not to Get a Job Via Social Networks Theconnor Tweet: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Tim Levad’s Response (Employee at Cisco): timmylevad: @theconnor Who is the hiring manager. I'm sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

17. Our Understanding Big No No… The Famous “I Need a Job” Bio Closely related to the blank bio, this is the bio that simply says “I have a degree in _____X_____ and I’m looking for a job.”

18. Our Understanding Keeping Your Job Do Not… Give out tips on how to stalk your co-worker http://www.resumebear.com/blog/index.php/2009/04/10/30-ways-to-loose-a-job-on-twitter/

19. Our Understanding Keeping Your Job Do Not… Tell everyone how much you hate your boss http://www.resumebear.com/blog/index.php/2009/04/10/30-ways-to-loose-a-job-on-twitter/

20. Our Understanding Keeping Your Job Do Not… Tweet about failing your random drug test http://www.resumebear.com/blog/index.php/2009/04/10/30-ways-to-loose-a-job-on-twitter/

21. Our Understanding Keeping Your Job Do Not… Share that you got fired on your very first day at a new job http://www.resumebear.com/blog/index.php/2009/04/10/30-ways-to-loose-a-job-on-twitter/

22. Questions? Brian Bierbaum www.linkedin.com/in/brianbierbaum Twitter: @BrianBierbaum bbierbaum@priorityresults.com 952.920.9909