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Accelerate Your Local Movement Using Social Media

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Brian Barela
Brian Barela

MinistryNet Bangkok 2011

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to accelerate your local movement using social media
 
 
 
slideshare.net/brianbarela
twitter.com/brianbarela
how do I get information about my movement to spread?
observe, experiment, measure, modify
we love to shout!
 
 
 
 
if you were a new student, what are some reasons why these updates might not help you attend these events?
what really spreads
Visual Culture
250 Million
90 Billion
Relevance
.002%
90%
 
 
Observe
+
 
Imagine the possibilities!
 
Experiment
“ experimentation isn’t a luxury, it’s a must.” --jean case
Thank God!
Experiment
 
Measure
are you looking?
 
Modify
Cultural + Structural
Cultural
Structural
you will accelerate your local ministry if you experiment, measure, and modify online communications
Observe
Experiment
Measure
Modify
Critical Elements of an online story Media Rich (photo, video) Taps into what is already being talked about Asks for a response (“like,” “comment”) Short
How to Observe & Uncover Trends Facebook Lists Twitter Search (search.twitter.com) RSS
Maximizing Facebook Photos 3 Photos at a Time Most Compelling “ Share” Button--Invite people to share
video animoto, short youtube

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