1. Lake Nasworthy
Initiative
October 21, 2013
The designs and concepts in this presentation are for illustrative purposes only.

2. Linking Neighborhoods
and Tourism
PARC
Peter A. Ravella Consulting, LLC

3. Our Approach
•Gather Public Input
•Capturing market
• Resolving complex community interests
• Design for implementation
• Focus on locals as tourists

4. Lake Nasworthy Opportunity
• Regional Leveraging
• Economic Development
• Harmony between
neighborhoods,
recreation and tourism

5. Deliverables
• Master Plan based on
community and market
analysis (Comprehensive Plan
Amendment)
• Catalytic Projects
• Implementation Strategy

6. Extensive
Public Participation

7. Public Input
• Who are Stakeholders?
– A diverse group of recreational users,
homeowners, politicians, and business owners.
• Without the stakeholder input received, the
project could not fairly represent the
community’s wants and needs.
– Total Number of Stakeholders: 60
– Total Outreach Hours: 200

8. Stakeholder Meetings March
Lake Users & Recreation
•
Rick Ogan, Kayaker and Biker
•
Bill Cullins, Riding and Running enthusiast
•
Alan Prest, Windsurfer/Columnist
•
Ron Allison, Ross Creek Trail Riders
•
Wayne Nickell, Concho Cruises
•
Danny Stevens, Concho Cruises
•
Juan Hernandez, Concho Bass Club
•
Mark Barta, CV Archery Association
•
Larry Leland, CV Archery Association
Lake Residents:
•
Robin Bockelman, Lakeshore Village
•
Kevin Collins, Bentwood Country Club
•
Ken Schaldt, Bentwood Country Club
•
Tad Logan, President Lake Nasworthy HOA
•
Greg Kerley, Lake Nasworthy HOA
Agencies
•
Manny Scott, TPWD
•
John Ingle, TPWD
•
Chuck Brown, Upper Colorado River Authority
Business
•
Jenni Hutcheson, Conv. & Visitors Bureau
•
Phil Neighbors, Pres., Chamber of Commerce
•
Paul Marshal & Sharri Gray KOA/Pack Saddle BBQ
•
Lee Brown, Spring Creek Marina and RV Park
Angelo State University
•
Greg Pecina, Director, ASU, Boat House
•
Jessica Manning, ASU Boathouse
•
Terry Maxwell, ASU, Birding
Follow-up communications were also undertaken in
response to comments, questions and concerns.

9. Workshops & Outreach
• Workshops
•
•
•
•
March 2013 – General Public
April 2013 – General Public
June 2013 – Downtown San Angelo Board
June 2013 – Incoming City Council
• Outreach
• Postcard Mailer to All Lake Property Owners
• Radio Spots
• Flyers

11. Stakeholder Guidance

12. Public Input
• Stakeholders played a vital role in steering this
project into its final direction.
• Potential market areas of interest that where
discussed by stakeholders during interviews:
–
–
–
–
–
–
Restaurant/ Marina Development
Park Improvements
Special Events Area
Hike/Bike trail
Restrooms Improvements
Boat ramp Improvement

13. Quotes from Stakeholders
• “Promote community wellness, look into
unused land, extension of bike and pedestrian
trails”
• “We have the unique opportunity to fill the
needs in a way that compliments our city’s
landscape, and West Texas country character.

14. Quotes from Stakeholders
• “A carefully planned public-­­private partnership that
results in a functional blend of improved lake access
and supporting infrastructure for residents, open
space/greenbelt areas, selectively approved
economic development activities by private investors
that do not negatively impact existing recreational
activities for San Angelo residents, and non­­motorized connectivity enhancements that mitigate
motorized vehicle traffic issues and promote
increased physical activity on the part of residents
and visitors.”

15. Assessment of Context

16. Understanding of Resource
Management Issues
• Erosion (dredging and other mitigations)
• Storm water management
• Water level management

17. Lake Management Issues
• The following issues require further study and
local action:
–
–
–
–
–
Water supply and lake level
Storm water runoff /lake clarity and sedimentation
Shoreline erosion
Vegetation management
Recurring maintenance costs
• Recommend the City retain professional experts
in the field to address theses specific issues
• Without those issues being embraced the plan
will enjoy limited access

18. Market Analysis
for a Realistic Plan

19. Market Analysis
• Detailed demographic analysis of city and the region
• Demand projections of activities for these markets
• Understanding of visitor market potential
• Comparisons of other lakes to Nasworthy
• Demand analyses for restaurant, hotel, and special uses

20. Market Analysis
San Angelo has
unique preferences

21. Assessment of Preferences

22. Market Opportunities
• Programming of water events (an “event facility”)
• Tourism from other west Texas communities
• Education and family venues
• Quality of life activities for locals
• Increased values for undeveloped nearby parcels

23. Comprehensive Understanding

24. Nasworthy Master Plan

25. Lake Nasworthy Character Zones
Special Opportunity
Natural Encounter
Action Sports
Harbor Village
Nature/Education
Existing
Neighborhoods

26. Action Sports

27. Action Sports
• Boat Races
•
•
•
•
•
Wake Boarding
Archery
Mountain Biking
Trail Running
Camping (RV, Tent)

28. Action Sports
Figure 47. Zone 1 Estimated Participation/Attendance Potential
Activity/Year
Local
Market
Boating
2012
2017
Archery
2012
2017
Mountain
Biking
2012
2017
Wakeboarding
2012
2017
Running/Joggin
g
2012
2017
Camping
2012
2017
2,450
2,580
Participation Estimates
Market
Visitor
Market
Share
Market
Share
75%
60%
15,218
16,000
10%
75%
5,475
5,766
Visits per Year
Visitor
Total
Market
5
76,092
100,595
80,001
105,801
11,143
11,725
54,750
57,660
28,339
29,796
83,089
87,456
7,031
7,401
46,328
48,795
11,990
12,607
58,318
61,402
29,354
30,869
33,492
35,274
130,025
136,709
163,517
171,983
8,113
8,540
5,668
5,959
17,669
18,580
Local
Market
10
24,503
25,800
53,460
56,303
13,836
14,547
67,296
70,850
4,538
4,772
2,746
2,892
21,316
22,412
24,062
25,304
Total
5%
75%
4,633
4,880
2,398
2,521
50%
50%
3,349
3,527
26,005
27,342
5%
75%
5,346
5,630
2,767
2,909
10%
5%
275
289
4,263
4,482
Source: ESRI BIS forecasts for 2012 and 2017, NSGA, SFIA,

29. Harbor Village

30. Harbor Village
• Marina
• Beach
• Restaurants
• Hotel
• Sailing School
• Triathlon Staging
• Splash pad
• Party Boats

31. Harbor Village
Figure 49. Zone 2 Estimated Participation/Attendance Potential
Activity/Year
Local
Market
Swimming
2012
2017
Sailing
2012
2017
Boating
2012
2017
Triathlon
2012
2017
Participation Estimates
Market
Visitor
Market
Share
Market
Share
10%
50%
2,963
3,120
4,601
4,837
75%
902
950
Total
52,632
55,391
50%
75%
5,569
5,857
9,017
9,497
23,338
24,538
32,355
34,034
17,669
18,580
24,503
25,800
76,092
80,001
100,595
105,801
393
414
1,932
2,035
1,000
1,052
2,932
3,087
60%
15,218
16,000
75%
193
204
7,564
7,958
4,668
4,908
2,450
2,580
Total
Visits per Year
Local
Visitor
Market
Market
10
5
29,628
23,004
31,204
24,187
10%
200
210

32. Harbor Village
Catalytic Site

33. Harbor Village (Mary Lee Park)

34. Marina Mixed-Use

35. Harbor Village
Incorporate Mary E Lee Park and adjacent location
to catalyze activity by creating a mix of uses:
•
•
•
•
•
Hotel on the lake - 120 to 150 rooms total
Restaurants - 30,000 SF
Conference center - 30,000 SF
Retail/Entertainment Flex Space - 45,000 SF
Beach structure with concessions - 6,000 SF

36. Harbor Village
Neighborhood Preservation

37. Hotel Opportunity

38. Nature/Education

39. Nature/Education
• Nature Center (relocated)
 Potential partnership with
larger Texas Zoo
• Family Entertainment Center (FEC)
Only if risk remains on private sector

40. Nature Center Concept

41. Special Opportunity Zone

42. Special Opportunity
• Walk/Jogging/Bike Trail
• Windsurfing
• Zip line (connection to Gun Club Hill)
• Hotel (potential Interpretive Ctr.)
• Residential Development
• Commercial/Retail Development

43. Special Opportunity
Figure 52. Zone 4 Estimated Participation/Attendance Potential
Activity/Year
Local
Market
Bicycle Riding
2012
2017
Exercise Walking
Participation Estimates
Market
Visitor
Market
Share
Market
Share
5%
65%
3,852
4,057
65%
2012
2017
Running/Jogging
4,075
4,292
2012
2017
5,346
5,630
6,152
6,475
10
38,516
40,565
5
11,502
12,094
50,018
52,659
5,535
5,827
2,300
2,419
Local
Market
Visits per Year
Visitor
Market
40,749
42,917
7,301
7,677
48,050
50,593
8,113
8,540
53,460
56,303
13,836
14,547
67,296
70,850
Total
Total
3%
1,460
1,535
75%
5%
2,767
2,909

44. Power Plant
Catalytic Site

45. Power Plant Catalytic Site
Activation of a previously dormant parcel by taking
advantage of the canal and location on the Lake:
•
•
•
•
Hotel on the Channel
Neighborhood retail and commercial
Mixed Residential Types
Potential Heritage Interpretive Center

46. Power Plant Catalytic Site

47. Interpretive Center with Hotel

48. Natural Encounter Zone

49. Natural Encounter Zone
• Birding Center
• Fishing
• Canoe/Kayak

50. Natural Encounter
Figure 54. Zone 5 Estimated Participation/Attendance Potential
Activity/Year
Local
Market
Bird Watching
2012
2017
Fishing
Participation Estimates
Market
Visitor
Market
Share
Market
Share
10%
50%
1,803
1,899
50%
2012
2017
Kayaking
2,319
2,442
2012
2017
2,748
2,894
4,604
4,844
10
18,034
18,994
5
14,003
14,723
32,037
33,716
11,320
11,907
2,801
2,945
Local
Market
Visits per Year
Visitor
Market
23,185
24,420
45,009
47,323
68,194
71,743
13,417
14,112
27,481
28,943
53,344
56,086
80,824
85,029
Total
Total
25%
9,002
9,465
50%
25%
10,669
11,217

51. Birding Center
Catalytic Site

52. Birding Center

53. Implementation Strategy

54. Integrated
Trail Plan

55. Gun Club Hill
• Per the City Engineer, a trail
could be facilitated via
construction of an additional
5 to 8 foot wide improved
pedestrian way adjacent to
the roadway (20 feet width)

56. High Impact, Low Cost Investments

57. Low Impact Trailhead (parking, bathrooms)

58. Existing City Parks, Existing Residential
and Potential Commercial

59. Implementation Strategy
• Potential Partnership Structures
• Special Districts
• Catalytic Projects
• Zoning Regulatory Approach
• Innovative Erosion Control
• Knickerbocker

60. Next Steps
• Adoption of proposed
Comprehensive Plan
Amendment
• Catalytic Sites
• Detailed Zoning Strategies

61. A gamechanging
initiative

62. PARC
Peter A. Ravella Consulting, LLC