1. City Council
January 7, 2014

2. River Fest

3. River Fest
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River Fest was mostly a success.
Objectives: celebrate completion of improvements
and 100th anniversary of Santa Fe Park.
Goals:
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Attendance of 8-10,000.
Break even financially or make some $ for next event.
Have some beneficial economic impact.
Provide mostly free fun and entertainment for the
community for a little more than 1 day.

4. River Fest
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River Fest was a collaborative effort:
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City of San Angelo
Downtown San Angelo
Convention and Visitors’ Bureau
Chamber of Commerce
San Angelo Host
Mclaughlin Advertising
San Angelo Museum of Fine Arts
Girl Scouts
Vega Washer Pitching

5. River Fest
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River Fest was a collaborative effort (continued):
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Race Texas (Color Up 5K)
Art in Uncommon Places
San Angelo Cultural Affairs Council
KIDY, Foster
Communication, KLST, KGKL, Standard-Times, 106.1
MDX, KSAN
Two Pro Management (Santa Fe Golf Course)
International Water Lily Collection
Angelo State University students
Concho Cruises
Several financial and in-kind sponsors

6. River Fest
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Challenges:
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Weather.
Carnival cancellation.
Event occurred over large area.
Limited support staff.
Funding.
Competing events.

7. River Fest
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Major Pluses:
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Most activities free.
Brought several organizations to work together.
Highlighted river improvements.
Lots of good feedback (interest for the event).
Good level of sponsorships, donations and financial
support outside of the City.
Raised $1,500 for the Wounded Warrior Project and
$12,140 for river tree planting.

8. River Fest
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Did We Meet Our Goals?
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Attendance was about 7,000.
Revenue less expenses was about ($7,500).
Economic Impact estimated at $400,000.
Most folks had some good free fun.

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30. River Fest
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Most Popular Activities (Keepers):
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Color Up 5k
Kids’ Court
Washer Pitching Tournament
International Water Lily Collection Tours
Other Keepers:
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Girl Scout activities
Paddle boats

31. River Fest
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Try Again/Give More Effort:
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Cardboard boat regatta (find group to coordinate)
Golf Tournament
Skate demonstrations (find a group to coordinate)
Least Popular Activities:
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Balloon
Kids’ Kingdom activities

32. River Fest
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Lessons Learned/Other Considerations:
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Tighten up scope of area.
Better define sponsorship levels.
Improve layout of concessions and Kids’ Court.
Better link between event partners.
Add performers.
Broaden range of musical performers.
Consider adding bbq cookoff.
Consider arts and crafts vendors.
Consider moving date of event.

33. River Fest
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Should this become an annual event?
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If “yes,” we’ll begin to coordinate for next year and will
prepare a request for some funding (core expenses)
through the budget process ($10-15,000).