These are slides that I am using for my class at The Divinity School at Silliman University in the Philippines on Mission, Evangelism and Emerging Church. These are from Session 2 of 4 where we look at Social Media use.
2. Assignments
NOW: email Bruce
breyeschow@gmail.com
Ongoing: Participation in class
and in possible FB Group
Due 11/14: 500-750 Words
“Ministry Context” and Sharing
Due 11/26: 750-1,500 Words
Book Review and Brief Sharing
Due 11/28: 500-750 Words
“Posture of Ministry”
slideshare.net/breyeschow
Thursday, November 14, 2013
#SILLIMAN | @BREYESCHOW
3. Road Map
11/12 - Who we are
11/14 - Social Media and
Technology (w/guests)
Context Papers
Social Media Basics
Social Media Platforms
Social Media for Church
11/26 - Worship, Preaching,
Leadership, Justice and
Ecumenism (w/guests)
11/28 - Evangelism, Structures,
and Practical Application
Thursday, November 14, 2013
Photo by allisonhare
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4. Context Papers
Your context
Your ministry context
Where you align
Where you conflict
Questions
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Thursday, November 14, 2013
5. A Generation Asks Us?
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Thursday, November 14, 2013
9. Culture Shifts and SM
Authority and Truth | Social media opens up decision
making and equalizes authority
Mobility and Commitment | Social Media systematizes
the speed and rhythms of life
Structure and Adaptability | Social Media supports and
encourages structural flexibility
Spirituality and Public Engagement Social Media allows
for deeper and wider reach
Influence and Social Capital | Social Media creates broad
niche spaces of community
Technology and Community | Social Media exposes the
broader human experience
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
10. First questions . . .
What technologies do YOU use?
What technologies do your
people use: young, old, urban,
rural, in Philippines, away . . .
What social networks are big in
the Philippines?
• 2011 Facebook 25.3 Million
• 2000-2010 +1385%
• Mobile 90% Internet 30%
via digitalbuzzblog
Photo by milos milosevic
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
12. SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
gives insight into a particular worldview;
Social Media is highly contextually and
it will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a flattening effect on
community and leadership;
Social Media will not save [insert org]
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
13. Social Media Pitfalls
SM as idol, savior or quick fix
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as echo chamber
SM as over-and-above F2F
SM as an entry to bullying and
unwanted contact
Photo by amagill
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
14. Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way of living
SM compels the church to see
the world beyond its bubble
SM liberates faithful expression
of creativity and creation
SM provides accountability
Photo by Kalexanderson
SM offers a place of communal
care and spiritual renewal
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
15. Social Media Wisdom
PHOTO BY JACKHEART
be with people: tinker with the betas,
but join in where folks are already
be you: appropriate, honest,
consistent just as you would be in
real life (IRL)
be interactive: engage, comment,
respond, inquire, link and like
be mindful: Most people lurk and
observe without ever interacting.
be humble/bold: don’t underestimate
the influence of your thinking, but
avoid delusions of grandeur
be npr: earn the right to be heard.
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
18. Twitter in Plain English
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Thursday, November 14, 2013
19. Smarty Pants Terms
smart phones, tablets, androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
24. Six Areas of Evaluation
COORDINATION
with organization
and productivity?
CREATIVITY
unleashing and
supporting artistry?
Thursday, November 14, 2013
COMMUNICATION
with messaging and
delivery of content?
CONTEMPLATION
personal reflection and
spiritual practices?
CONNECTION
building community
and interactivity?
CURATION
gathering and
sharing content?
25. Facebook
www.facebook.com
USES
UPDATE: personality and content
LISTS: “like” happenings of ministry
GROUPS to have group discussions
EVENTS: buzz generation not tracking
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
26. Twitter
http://twitter.com
USES
Create lists to keep up
community members
Follow local orgs and
businesses for news and
local happenings
Connect to things outside
context for curation
Use hashtags to connect
beyond current followers
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
29. Pinterest
www.pinterest.com
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, adults etc.
Gather sermon material
Curate trusted content to
share with the community.
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
35. From the stacks
Shift!: The Unfolding Internet by
Edward Burman (get used)
Social Media Media Gospel by
Meredith Gould
Rise of the Creative Class by Richard
Florida
The Long Tail Effect by Chris
Anderson
Open Leadership by Charlene Li
Millennial Momentum by Morley
Winograd and Michael Hais
The Church of Facebook by Jesse
Photo by shutterhacks
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013
36. From the brc stacks
Photo by philgyford
Top 25 Social Media Sites for Church
Letter to Pastors about the Dangers of Using Social
Media
Three Reasons You Should Try Instagram
Review of Social Media Site nextdoor.com
The Courage to Blog About Personal Struggles
#SILLIMAN | @BREYESCHOW
Thursday, November 14, 2013