Definitive-ish Guide for Using Social Media in the Church

Deﬁnitive-ish Guide for Using
Social Media in the Church
@sfpby | @sapcsf | #sfpby
Bruce Reyes-Chow | @breyeschow
www.slideshare.net/breyeschow
WIFI: 2wire793 | 5145599588
Saturday, October 5, 2013

#SFPBY | @BREYESCHOW
Social Media Revolution 2013
SMR ON YOUTUBE

Symbol of
Unknown
Originhttp://bit.ly/NjFLEi

Road Map of the Day
30,000 Feet-- Introductions,
Disclaimers and Culture Shifts
20,000 Feet -- Assumptions,
Pitfalls, Possibilities and Postures
Questions
BREAK @ 10:23-ish
10,000 Feet -- Terms and Platforms
Wheels Down -- TOP 10
Questions
DONE
Photo by allisonhare

name
ministry context
current use of social media: gadgets,
networks, not at all, etc.
one question or issue you hope is
addressed during our time today
one interesting, quirky, unique or
surprising things about you: hobby,
adventure, interesting, dream, etc.
Who are you?

Who is Bruce?

Disclaimers
FOCUS: Knowing the whys of SM is
more important than mastering a #.
KIM: SM will not save the church.
BUTT IN: Lots of info and I go fast.
EXPERT: My lens as a pastor, the place
where praxis and theory converge.
STIPULATIONS: I use generalities to
save time, but push back.
TWITTER: @breyeschow #sfpby
TRANSLATION: You’ll do it best.
SLIDES: slideshare.net/breyeschow

Why Bother?
Genesis 17-18 - Will a son be
born to a man 100 years old and
a woman the age of 90?
Abraham gave the best of what
he had . . . Sarah laughed . . .
God is NOT done with us and is
continually asking us to birth new,
irrational and unexpected things.
What are we being asked to birth,
to give and to know?Gladys Burrill, 92
2011 Honolulu Marathon
Photo: AP

21C Culture Shifts
Authority and “t”ruth:
from a single source of authority to
an open source of discernment.
eg . . . how we explore and discern
Scripture, politics, culture, worship,
decision making, etc. changes.
SOCIAL MEDIA SO WHAT?
Social media opens up decision
making and equalizes authority
Photo by carbonnyc

21C Culture Shifts
Mobility and Commitment
from a life-long commitment to
“place” to an expectation of
transience and change.
eg . . . we change how we perceive
a person’s commitment in terms of
longevity.
Social Media systematizes the
speed and rhythms of life
Photo by carbonnyc

21C Culture Shifts
Spirituality and Public Engagement
from a silent understanding of
separating church and state to an
increased move to a public
expression of faith and politics.
eg . . . we acknowledge political
realities while encouraging
personal discernment.
Social Media allows for deeper
and wider interaction in the world Photo by wy_jackrabbit

21C Culture Shifts
Structure and Adaptability:
from a mindset of methodology and
“steps” to a of spirit of embraced
chaos and institutional ﬂuidity.
eg . . . Changes how we structure
our communal lives: congregation
and councils.
Social Media supports and
encourages structural and
institutional ﬂexibility Photo by 31878512@N06

21C Culture Shifts
Inﬂuence and Social Capital:
from a monolithic presence and
mindset to a niche reality and
opportunity for growth.
eg . . . denominational evangelism
strategies will change.
Social Media creates broad niche
spaces of community
Photo by glamhag

Long Tail Effect

21C Culture Shifts
Technology and Community:
from geographic clustering and
isolation to broad global community.
eg . . . our understanding and
experience of community, privacy
and social interaction is broadened.
Social Media crosses geographic
and communal boundaries.
Photo by splityarn

Social Media Explained
SOCIAL MEDIA BY SAY IT VISUALLY

SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
gives insight into a particular worldview;
Social Media is highly contextually and
it will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a ﬂattening effect on
community and the role of leadership;
Social Media will not save [insert org]!

Social Media Pitfalls
SM as idol, savior or quick ﬁx
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as echo chamber
SM as over-and-above F2F
SM as an entry to bullying
and unwanted contact
Photo by amagill

Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way of living
SM compels the church to see
the world beyond its bubble
SM liberates faithful expression
of creativity and creation
SM provides accountability
SM offers a place of communal
care and spiritual renewal
Photo by Kalexanderson

Social Media Postures
be with people: tinker with the betas,
but join in where folks are already
be you: appropriate, honest, consistent
just as you would be in real life (IRL)
be interactive: engage, comment,
respond, inquire, link and like
be mindful: Most people lurk and
observe without ever interacting.
be humble/bold: don’t underestimate
the inﬂuence of your thinking, but avoid
delusions of grandeur
be npr: earn the right to shill
PHOTO BY JACKHEART

Questions
Photo by milos milosevic
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Worship . . .
Christian Education . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .

Break and Shameless Plug
THE DEFINITIVE-ISH GUIDE FOR USING
SOCIAL MEDIA IN THE CHURCH

Facebook in Real Life
HTTP://YOUTU.BE/MRSRLZIYH20

Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode

Social Media Platforms
Google: +, huddle, hangout, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blogger, tumblr,
Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace
Media: last.fm, goodreads, pandora, spotify, iheartradio
Photo: instagram, ﬂickr, smugmug, picasa, snapchat
Video: vimeo, youtube, huddle, vine
Convos: skype, hangout, group.me, oovoo, gotomeeting, kik
Productivity: dropbox, slideshare, doodle, wufoo, evernote
Reviews: yelp, amazon, foursquare, google, miso, getglue,
eNewsletters: madmimi, mailchimp, constant contact
Location: foursquare, yelp, places, banjo
Curating: pinterest, scoop.it, storify, buffer, hootsuite

TOP
ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH

CREATIVITY
unleashing and
supporting artistry?
COMMUNICATION
with messaging and
delivery of content? CONNECTION
building community
and interactivity?
CURATION
gathering and
sharing content?
COORDINATION
with organization
and productivity?
CONTEMPLATION
personal reﬂection and
spiritual practices?
Six Areas of Evaluation

www.facebook.com
USES
UPDATE: personality and content
LISTS: “like” happenings of ministry
GROUPS to have group discussions
EVENTS: buzz generation not tracking
Facebook

http://twitter.com
USES
Create lists to keep up
community members
Follow local orgs and
businesses for news and
local happenings
Connect to things outside
context for curation
Use hashtags to connect
beyond current followers
Twitter

www.getpocket.com
USES
Saving Links
Feeding content to
distribution services
Archiving content
Pocket.com

www.bufferapp.com
USES
Effective posting patterns
Buffered and scheduled
Night owls and early birds
Buffer.com

www.pinterest.com
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, adults etc.
Gather sermon material
Curate trusted content to share
with the community.
Pinterest

www.doodle.com
USES
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pressure
Doodle

www.google.com/calendar
USES
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a website
integrated with other google
apps
gCal

www.dropbox.com
USES
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing
Dropbox

www.madmimi.com
USES
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs
Madmimi

www.groupme.com
USES
Prayer Groups
Staff Teams
Parent Notiﬁcation
Youth Communication
Group.me

Shift!: The Unfolding Internet by
Edward Burman (get used)
Social Media Media Gospel by
Meredith Gould
Rise of the Creative Class by Richard
Florida
The Long Tail Effect by Chris Anderson
Open Leadership by Charlene Li
Millennial Momentum by Morley
Winograd and Michael Hais
The Church of Facebook by Jesse Rice
Click 2 Save by Elizabeth Drescher and
Keith Anderson
From the stacks
Photo by shutterhacks

Top 25 Social Media Sites for Church
Letter to Pastors about the Dangers of Using Social Media
Three Reasons You Should Try Instagram
Review of Social Media Site nextdoor.com
The Courage to Blog About Personal Struggles
Pastoral Transitions in a Social Media World
From the brc stacks Photo by philgyford

Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Worship . . .
Christian Education . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .
Questions
Photo by milos milosevic

Thanks and Shameless Plug
WWW.REYES-CHOW.COM
BREYESCHOW@GMAIL.COM
SLIDESHARE.NET/BREYESCHOW
@BREYESCHOW
ON MOST SOCIAL MEDIA SITES

Definitive-ish Guide for Using Social Media in the Church

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