The Definitive-ish Workshop on Using Social Media in the Church

The Deﬁnitive-Ish
Social Media Workshop
Association of Presbyterian Church Educators
Bruce Reyes-Chow | @breyeschow
www.slideshare.net/breyeschow

Saturday, February 1, 2014

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Social Media Revolution 2013

SMR ON YOUTUBE

#APCE2014 | @BREYESCHOW

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technologies


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Road Map
FB GROUP: http://bit.ly/brc-sm-church
HASHTAG: #apce2014
SLIDES: www.slideshare.net/breyeschow

Introductions
Assumptions
Pitfalls
Possibilities
Postures
Terms and Platforms
Bruce’s Top 10
Q&A

Photo by allisonhare

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Who is Bruce?


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Social Media Explained

SOCIAL MEDIA BY SAY IT VISUALLY


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HTTP://DUSTN.TV/USER-STATS-2013/

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SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
gives insight into a particular worldview;
Social Media is highly contextually and
it will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a ﬂattening effect on
community and leadership;
Social Media will not save [insert org]

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Social Media Pitfalls
SM as idol, savior or quick ﬁx
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as echo chamber
SM as over-and-above F2F
SM as an entry to bullying and
unwanted contact
Photo by amagill


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Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way of living
SM compels the church to see
the world beyond its bubble
SM liberates faithful expression
of creativity and creation
SM provides accountability

Photo by Kalexanderson

SM offers a place of communal
care and spiritual renewal


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Social Media Postures

PHOTO BY JACKHEART

be with people: tinker with the betas,
but join in where folks are already
be you: appropriate, honest,
consistent just as you would be in
real life (IRL)
be interactive: engage, comment,
respond, inquire, link and like
be mindful: Most people lurk and
observe without ever interacting.
be humble/bold: don’t underestimate
the inﬂuence of your thinking, but
avoid delusions of grandeur
be npr: earn the right to be heard.


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Smarty Pants Terms
apps, smart phones, tablets, oh my
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode

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Social Media Platforms
Google: +, huddle, hangouts, drive,
voice, mail, docs, calendars
Blogging: typepad, wordpress,
blogger, tumblr,
Networks: twitter, FB, linkedin,
Google+, nextdoor, MySpace
Media: last.fm, goodreads, pandora,
spotify, iheartradio
Photo: instagram, ﬂickr, smugmug,
picasa, snapchat
Video: vimeo, youtube, huddle, vine

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Social Media Platforms
Convos: skype, hangout, kik,
group.me, oovoo, gotomeeting,
Productivity: dropbox, slideshare,
doodle, wufoo, evernote
Reviews: yelp, amazon,
foursquare, google, miso, getglue,
eNewsletters: madmimi,
mailchimp, constant contact
Location: foursquare, yelp,
places, banjo
Curating: pinterest, scoop.it,
storify, buffer, hootsuite, feedspot

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TOP
ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH


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Six Areas of Evaluation
COORDINATION
with organization
and productivity?
CREATIVITY
unleashing and
supporting artistry?

COMMUNICATION
with messaging and
delivery of content?

CONTEMPLATION
personal reﬂection and
spiritual practices?

CONNECTION
building community
and interactivity?
CURATION
gathering and
sharing content?


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Facebook
www.facebook.com
USES
UPDATE: personality and content
LISTS: “like” happenings of ministry
GROUPS: private-ish group discussions
EVENTS: buzz generation, not tracking


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Twitter
http://twitter.com
USES
Create lists to keep up
community members
Follow local orgs and
businesses for news and
local happenings
Connect to things outside
context for curation
Use hashtags to connect
beyond current followers

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Pocket.com
www.getpocket.com
USES
Saving Links
Feeding content to
distribution services
Archiving content


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Buffer.com
www.bufferapp.com
USES
Effective posting patterns
Buffered and scheduled
Night owls and early birds


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Pinterest
www.pinterest.com
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, adults etc.
Gather sermon material
Curate trusted content to
share with the community.

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Doodle
www.doodle.com
USES
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pressure


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gCal
www.google.com/calendar
USES
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a website
integrated with other google
apps

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Dropbox
www.dropbox.com
USES
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing


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Madmimi
www.madmimi.com
USES
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs


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Group.me
www.groupme.com
USES
Prayer Groups
Staff Teams
Parent Notiﬁcation
Youth Communication


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From the stacks
Shift!: The Unfolding Internet by
Edward Burman (get used)
Social Media Media Gospel by
Meredith Gould
Rise of the Creative Class by Richard
Florida
The Long Tail Effect by Chris Anderson
Open Leadership by Charlene Li
Millennial Momentum by Morley
Winograd and Michael Hais
The Church of Facebook by Jesse Rice
Click 2 Save by Elizabeth Drescher and
Keith Anderson

Photo by shutterhacks



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what do you
use?
what questions
do you still
have?

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THANKS FOR COMING
@breyeschow on slideshare
“Deﬁnitive-ish” ebook
“Deﬁnitive-ish” google group


30

The Definitive-ish Workshop on Using Social Media in the Church

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