Presentation for the World Editors Forum in Hamburg. Experiences from the first pilots of TMG Netherlands. And an overview of hyperlocal attitude.

1. HYPERLOCAL Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

2. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

3. Part 2: The Hyperlocal Attitude Part 1: Developing Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

4. Part 1: Brand X Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

7. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

8. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

9. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

10. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

11. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

12. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

13. Bart Brouwers, 21 september 2010, Telegraaf Media Expo

14. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

15. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

16. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

20. Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

21. Part 2: The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

22. Local First, how to act? © Lara King Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

23. 20 Golden Rules Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

24. 1. Collaborate, don’t Invent Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

25. 2. Get Personal © Rikkert Walbeek Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

26. 3. Be Social © Bullmarketing Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

27. 4. Publish Real-Time Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

28. 5. Be Easy-to-Use Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

29. 6. Be Open Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

30. 7. Be Serendipitous – Not? Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

31. 8. Mistakes are no #Fail Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

32. 9. Use outside knowledge Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

33. 10. Offer your skills Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

34. 11. Avoid Acting “Special” Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

35. 12: Be Involved Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

36. 13. Help users participate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

37. 14. Cherish & Curate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

38. 15. Mutualize Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

39. Meg Pickard, The Guardian Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

40. 16. Accept lurking Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

41. 17. Act Entrepreneurial Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

42. 18. Pile up Small Change Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

43. 19. Automate Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

44. 20. Break down the Castle Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA