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CITIZEN

A BRAND EXPERIENCE AGENCY




An Epic Story of Squirrels and Nuts
Connecting Brands With Consumers
CITIZEN

A BRAND EXPERIENCE AGENCY




Let’s Define: Brand
So what is a brand? It’s more than just your logo. A brand is defined by every
interaction your consumer has with it. A brand is how you experience a
company’s products, services, actions and communications.




      5 New Brands Launched
CITIZEN

A BRAND EXPERIENCE AGENCY




Let’s Define: Experience
In today’s world, how do we define an experience? It’s a particular
instance of personally encountering or undergoing something. A
moment of truth when a person is engaged absolutely with another
person, place or thing.




      2 Social Networks Launched
CITIZEN

A BRAND EXPERIENCE AGENCY




Let’s Define: Brand Experience
Technically, a brand experience is conceptualized as the sensations, feelings and
behavioral responses evoked by brand-related stimuli. These experiences arise in a
variety of settings and happen when people think about, talk about, search for, shop
for, use and interact with brands. While often comprised of a brand’s identity, design,
product, packaging, staff, communications, website and environments, these
experiences don’t only occur during the buying, selling and marketing of products.
Often, they take place at times, in places and by people that the brand stewards are
unaware of or not focused on.

An experience with a brand can be positive, negative or one of complete indifference.




      6 Social Media Campaigns
CITIZEN

A BRAND EXPERIENCE AGENCY




Say Hello To Citizen
We are often asked to define what it is we do. Our
answer: If a brand is made up of all the ways
people experience your company’s products,
                                                     HELLO
                                                      m
                                                      y na m e is
services, actions and communications, then We
create those experiences.

We create ways to weave your brand into the fabric
of your customers' lives. There are no boundaries
to what we can accomplish for your brand.




      3 Digital Experiences Created
CITIZEN

A BRAND EXPERIENCE AGENCY




Our Values Are Important To Us:
AUTHENTIC: How does a person know when something is authentic? Is it a feeling that resonates in your gut when
you connect with someone? Or is it totally transparent? Does it reveal who or what they are at their core? We think
so. And this is what we strive to be everyday – true to what we are.

FUNKY: Have you ever met someone that has fun washing dishes? That’s us. We have fun in everything we do.
This attitude is mirrored in the brand experiences we produce for our clients. The fact that we look different doing
it, well, that’s just a bonus.

BE BOLD: Remember the first roller coaster you ever rode? The cauldron of emotions that bubbled in you just before
the car crossed the first rise? Now remember the wide-eyed excitement and gleeful laughter that pushed you to get
back in line just as soon as you finished? Welcome to working with Citizen. Here, you’ll enjoy the ride. And the results.

BE OPEN: Call us what you will: Druids, Camp Counselors, BFF’s – it all comes down to this—we listen. That’s it. No
preconceptions, judgments, or packaged psychobabble. Simply put, we have an earnest desire to know what keeps
you up at night. And when we know that, and as long as it doesn’t include aliens abducting you to play Twister, we
can help. And if for some reason we can’t, we will let you know.

VALUABLE: Where the rubber meets the road. At the end of the day, are you and your brand connecting in new ways
with your audience? That’s our goal. Citizen is about the moment of truth when your brand bonds with your audience.
That is our responsibility, our conviction. And we do it cost-effectively, which should make you want to say Yee-Haw.




      4 Business Plans Created
CITIZEN

A BRAND EXPERIENCE AGENCY




The New Consumer
People talk – they gather and become a
collective voice and one thing is certain:
They don’t want to be interrupted, they
want to be heard and, they want their
conversations to become valuable, viral
and ignite more dialogue.

Understanding it’s about PEOPLE and the
STUFF that HAPPENS between them is the
first step in having a successful brand.




     10 Viral Videos Created and Seeded
CITIZEN

A BRAND EXPERIENCE AGENCY




                                                                IN A
                                                             RESTAURANT



                                                  AT THE                     ON
                                                   MALL                   VACATION


To Be Successful
in today’s NEW fragmented world, it
takes NEW and evolving MODELS.                              OVERALL
                                      IN PUBLIC              BRAND              AT THE GYM

Being successful is about earning                          EXPERIENCE
OWNERSHIP of the experience where
your PRODUCTS are USED and
BRANDS are SHAPED.
                                                  IN THE                  AT HOME
                                                   CAR



                                                              AT WORK




     10 New Package Designs Created
CITIZEN

A BRAND EXPERIENCE AGENCY




                                                                 VIRAL
                                                                             PRINT




What Does This Mean?                             TV/RADIO
                                                                                       BRAND
                                                                                       ENTERTAINMENT

It means that every screen, interface,
object and environment is an
                                         INTERACTIVE
OPPORTUNITY for DIALOGUE,
INTERACTION, PARTICIPATION                                                                 TEXT

and COLLABORATION.
                                                EVENT

                                                                                     ENVIRONMENTAL



                                                            MOBILE
                                                                         SOCIAL




      3 Mobile Applications
CITIZEN

A BRAND EXPERIENCE AGENCY




How: The Old Way
 TRADITIONAL ADVERTISING MARKETING MODEL              (BIG IDEAS, BIG BANG, BIG BUDGET)




                                           TEST                              CAMPAIGN
                                           WITH                              WEBSITES
                                        CONSUMERS                              ADS
                                                                               ETC




       INSIGHT         BIG STRATEGY   FOCUS GROUPS      ADJUST             BIG LAUNCH     MEASURE   NEW BIG STRATEGY



                                           [ STRUCTURED CAMPAIGN DRIVEN MODE ]




      2 Trade Show Experiences
CITIZEN

 A BRAND EXPERIENCE AGENCY




How: Our Way
  CITIZEN MODEL            (BRAND FOUNDATION, MICRO STRATEGIES, BIG INSIGHTS, RAPID ITERATION, PLATFORMS, PROGRAMS, CAMPAIGNS)




                                                                     ADJUST


                                                       INSIGHT
                                                                                                                            ADJUST


INSIGHTS                                                                                                        INSIGHT

                                                                                                     PROGRAM
                                                 PROGRAM

               ESTABLISH                                              ITERATION
                 BRAND                                                  LOOP:             INSIGHTS
              FOUNDATION                                              PRODUCE &
                                ONGOING                                MEASURE
                                 BRAND                                                                                               ITERATION
                                                                                                      SMALL                            LOOP:             EVALUATE
                               EXPERIENCE        SMALL                                               STRATEGY      ADJUST            PRODUCE &            EVOLVE
                                                STRATEGY                                                                              MEASURE


                                                                 PLATFORM


                                                                              CAMPAIGN
                                                                                                                             PLATFORM
                                                                                         INSIGHTS                                        CAMPAIGN
                                                                                                                                                    INSIGHTS




                                                        [ ORGANIC UTILITY DRIVEN MODEL ]




           1 Branded Toy
CITIZEN

A BRAND EXPERIENCE AGENCY




Our Structure:                         ACCOUNT MANAGEMENT/PRODUCTION


It’s a NEW WORLD out there and it
requires a NEW MODEL. Unlike a          1            2                     3                 4                   5            6               7                8

traditional agency, we do it all in-




                                       INSIGHTS



                                                  STRATEGIC PLANNING



                                                                         MEDIA PLANNING



                                                                                          INTERACTIVE DESIGN



                                                                                                               TECHNOLOGY



                                                                                                                            STORYTELLING



                                                                                                                                           GRAPHIC DESIGN



                                                                                                                                                            ENTERTAINMENT
house within a collaborative
business structure.




                                                                       [ BLUE = SISTER AGENCY MYJIVE ]




      5 Websites Launched
CITIZEN

A BRAND EXPERIENCE AGENCY




Our Services:
If your customer can interact with it, then
it can part of the experience we create.

                                                                             ACCOUNT MANAGEMENT/PRODUCTION



          UNDERSTANDING THE CONSUMER, SITUATION, TECHNOLOGY AND CULTURE
                                               DEFINE & DEVELOP THE BRAND     1            2                        3                 4                   5            6               7                8
                        STRATEGY, PLANNING, MEDIA AND DIGITAL MANIPULATION




                                                                             INSIGHTS



                                                                                        STRATEGIC PLANNING



                                                                                                                  MEDIA PLANNING



                                                                                                                                   INTERACTIVE DESIGN



                                                                                                                                                        TECHNOLOGY



                                                                                                                                                                     STORYTELLING



                                                                                                                                                                                    GRAPHIC DESIGN



                                                                                                                                                                                                     ENTERTAINMENT
                                                   NARRATIVE DEVELOPMENT
                                                 TRANSMEDIA STORYTELLING
            CREATIVE EXECUTION ACROSS NEW AND EMERGING MEDIA PLATFORMS
                 CAMPAIGN MANAGEMENT INCLUDING SOCIAL AND VIRAL SEEDING
                      MANAGEMENT OF ANALYTICS, REFINEMENT AND EVOLUTION




                                                                                                             [ BLUE = SISTER AGENCY MYJIVE ]




     14 New Logos Created
CITIZEN

A BRAND EXPERIENCE AGENCY




Some Simple Definitions:
FOUNDATION: Establishes Brand, Lives Organically
Research/Planning/Strategy/Brand Development

CAMPAIGN: Communicates, Short Lived - Up and Down
Messaging/Advertising/Paid Media

PROGRAM: Relationships, Ongoing - Iterative
Dialogue/Channels/Communities

PLATFORM: Systems of Interaction, Long Lasting - Builds Over Time
Services/Products/ Applications/Utility




      1 Branded USB Bracelet
CITIZEN

A BRAND EXPERIENCE AGENCY




Ours vs. Theirs
   PAID MEDIA DRIVES PARTICIPATION                     OWNED MEDIA PLATFORMS CREATE ONGOING POPULATION




                                                                                         PLATFORM
                                                                                         PROGRAM
                                                                                         CAMPAIGN

                                                                              PLATFORM
                                                                              PROGRAM
                                                                              CAMPAIGN

                                                                    PLATFORM
                                                                    PROGRAM
                                                                    CAMPAIGN


   PARTICIPATION DROPS WITHOUT CONTINUAL MEDIA SPEND   EARNED MEDIA CREATES ONGOING PARTICIPATION




             [ LIFE CYCLE OF TRADITIONAL MODEL ]                 [ LIFE CYCLE OF CITIZEN MODEL ]




      8 Research Projects
CITIZEN

A BRAND EXPERIENCE AGENCY




Work
Look, there’s something in the pudding. Oh, it’s the proof.
CITIZEN

A BRAND EXPERIENCE AGENCY                                                                                   MEDIA
                                                                                                             KIT



                                                                                              BRANDED                           USB
                                                                                                TOY                           BRACELET

Project Overview: Poza
                                                                                      VIRAL
                                                                                                                    TRADE
                                                                                      VIDEO
                                                                                                                    SHOW


                                                                                                                                                           VIMEO

                            NAMING
                                             LOGO




                                                           IDENTITY                               LAUNCH             SOCIAL              VIRAL    VIRAL              FACEBOOK
                                                            SYSTEM     COMMUNICATIONS            CAMPAIGN            MEDIA               VIDEO   SEEDING
                                                                           PLAN
                                     BRAND




                                                                                                                                                                   TWITTER




                                                                                                                                                   YOUTUBE
                                                 BRAND                 SOCIAL              WEB
                                                STRATEGY              NETWORK




                                                                                BUSINESS
                                                                                  PLAN




                                                                                RESEARCH




      Citizen creates an industry-specific social network from the ground up.
CITIZEN

A BRAND EXPERIENCE AGENCY




                         7       6
                    4        5
          2
              3                      4


                     1




                                                 1       2




                        3                4   5       6   7
CITIZEN

A BRAND EXPERIENCE AGENCY




                                                                               PACKAGE

Project Overview:                                                               DESIGN

                                                                                                                                     BLOG              FACEBOOK



The Whirling Whisk                                                   ONLINE
                                                                    PRODUCT
                                                                                                               RETAIL
                                                                                                              STRATEGY
                                                                                               PRICING


Baking Co.                                  PACKAGE        RETAIL
                                                                                              STRATEGY

                                                                                                                         SUPPLY
                                                                                                                          CHAIN
                                                                                                                                                     TWITTER


                                             DESIGN       PRODUCT                NEW                                     MNGMT
                                                                               PRODUCT
                                                                               CREATION                  OPERATIONS                       SOCIAL
                                                                                                                                          MEDIA




                                          NAMING           BRAND                      BRAND                                                          TRADE              APPAREL
                                                                                     STRATEGY                            COMMUNICATIONS
                                                                                                                                                     SHOW
                                                                                                                             PLAN




                                                                                                             WEBSITE
                                                                                                                                             BRAND             BANNER
                                                   LOGO
                                                                                                                                             BOOK

                                                                    IDENTITY              BUSINESS
                                                                                            PLAN




                                                                                          RESEARCH




      From planning and strategy all the way to the shelves at Bloomingdale’s.
CITIZEN

A BRAND EXPERIENCE AGENCY




                                1   2       3



                3


      4

                            2
                        5
          1




                                        4       5
CITIZEN

A BRAND EXPERIENCE AGENCY




Project Overview:                                                                             ADVERTISING     COLLATERAL



Charlotte Film Festival 04                                                       WEBSITE                                   EVENT




                                                                                                                           SOCIAL      FACEBOOK
                                                                                                   COMMUNICATIONS          MEDIA
                                                                                                       PLAN



                                                                             BRAND
                                                                            STRATEGY
                                                    LOGO
                                                                                                                                     TWITTER




                                                                BRAND                                                         BLOG
                                                                                                   BUSINESS
                                                                                                     PLAN
                                                NAMING




                                                           IDENTITY



                                                                                                   RESEARCH




      CFF experienced a 35% growth in attendance in 2009 they directly attribute to Citizen
CITIZEN

A BRAND EXPERIENCE AGENCY




                1           2           3       3   4




                                    4   3
                                5           2



                            1




                                                    5
CITIZEN

A BRAND EXPERIENCE AGENCY




So what does all this mean?
Remember the movie "The Breakfast Club?” At the end, a group of students were required
to write a letter about why they were in detention. Their letter ended with the following: "You
see us as you want to see us: in the simplest terms and the most convenient definitions. But
what we found out is that each one of us is a brain, an athlete, a princess, a basket case
and a criminal. Does that answer your question? Sincerely yours, The Breakfast Club."

So see us as what you want to see us, but simply put we are a "Brand Experience Agency".
CITIZEN

A BRAND EXPERIENCE AGENCY




So That’s Us,
or at least a small glimpse of what we are   Citizen
about at Citizen. We would love to get to    Phone: 704.332.8229
know you more and create some new            Address: 1415 S Church St, Ste F, Charlotte, NC
                                             28203
citizens for your brand. Give us a call or   Email: Candice@wearecitizen.com
send us an email, we’d love to continue      Web: www.WeAreCitizen.com
the conversation.

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The Guide to Citizenship.

  • 1. CITIZEN A BRAND EXPERIENCE AGENCY An Epic Story of Squirrels and Nuts Connecting Brands With Consumers
  • 2. CITIZEN A BRAND EXPERIENCE AGENCY Let’s Define: Brand So what is a brand? It’s more than just your logo. A brand is defined by every interaction your consumer has with it. A brand is how you experience a company’s products, services, actions and communications. 5 New Brands Launched
  • 3. CITIZEN A BRAND EXPERIENCE AGENCY Let’s Define: Experience In today’s world, how do we define an experience? It’s a particular instance of personally encountering or undergoing something. A moment of truth when a person is engaged absolutely with another person, place or thing. 2 Social Networks Launched
  • 4. CITIZEN A BRAND EXPERIENCE AGENCY Let’s Define: Brand Experience Technically, a brand experience is conceptualized as the sensations, feelings and behavioral responses evoked by brand-related stimuli. These experiences arise in a variety of settings and happen when people think about, talk about, search for, shop for, use and interact with brands. While often comprised of a brand’s identity, design, product, packaging, staff, communications, website and environments, these experiences don’t only occur during the buying, selling and marketing of products. Often, they take place at times, in places and by people that the brand stewards are unaware of or not focused on. An experience with a brand can be positive, negative or one of complete indifference. 6 Social Media Campaigns
  • 5. CITIZEN A BRAND EXPERIENCE AGENCY Say Hello To Citizen We are often asked to define what it is we do. Our answer: If a brand is made up of all the ways people experience your company’s products, HELLO m y na m e is services, actions and communications, then We create those experiences. We create ways to weave your brand into the fabric of your customers' lives. There are no boundaries to what we can accomplish for your brand. 3 Digital Experiences Created
  • 6. CITIZEN A BRAND EXPERIENCE AGENCY Our Values Are Important To Us: AUTHENTIC: How does a person know when something is authentic? Is it a feeling that resonates in your gut when you connect with someone? Or is it totally transparent? Does it reveal who or what they are at their core? We think so. And this is what we strive to be everyday – true to what we are. FUNKY: Have you ever met someone that has fun washing dishes? That’s us. We have fun in everything we do. This attitude is mirrored in the brand experiences we produce for our clients. The fact that we look different doing it, well, that’s just a bonus. BE BOLD: Remember the first roller coaster you ever rode? The cauldron of emotions that bubbled in you just before the car crossed the first rise? Now remember the wide-eyed excitement and gleeful laughter that pushed you to get back in line just as soon as you finished? Welcome to working with Citizen. Here, you’ll enjoy the ride. And the results. BE OPEN: Call us what you will: Druids, Camp Counselors, BFF’s – it all comes down to this—we listen. That’s it. No preconceptions, judgments, or packaged psychobabble. Simply put, we have an earnest desire to know what keeps you up at night. And when we know that, and as long as it doesn’t include aliens abducting you to play Twister, we can help. And if for some reason we can’t, we will let you know. VALUABLE: Where the rubber meets the road. At the end of the day, are you and your brand connecting in new ways with your audience? That’s our goal. Citizen is about the moment of truth when your brand bonds with your audience. That is our responsibility, our conviction. And we do it cost-effectively, which should make you want to say Yee-Haw. 4 Business Plans Created
  • 7. CITIZEN A BRAND EXPERIENCE AGENCY The New Consumer People talk – they gather and become a collective voice and one thing is certain: They don’t want to be interrupted, they want to be heard and, they want their conversations to become valuable, viral and ignite more dialogue. Understanding it’s about PEOPLE and the STUFF that HAPPENS between them is the first step in having a successful brand. 10 Viral Videos Created and Seeded
  • 8. CITIZEN A BRAND EXPERIENCE AGENCY IN A RESTAURANT AT THE ON MALL VACATION To Be Successful in today’s NEW fragmented world, it takes NEW and evolving MODELS. OVERALL IN PUBLIC BRAND AT THE GYM Being successful is about earning EXPERIENCE OWNERSHIP of the experience where your PRODUCTS are USED and BRANDS are SHAPED. IN THE AT HOME CAR AT WORK 10 New Package Designs Created
  • 9. CITIZEN A BRAND EXPERIENCE AGENCY VIRAL PRINT What Does This Mean? TV/RADIO BRAND ENTERTAINMENT It means that every screen, interface, object and environment is an INTERACTIVE OPPORTUNITY for DIALOGUE, INTERACTION, PARTICIPATION TEXT and COLLABORATION. EVENT ENVIRONMENTAL MOBILE SOCIAL 3 Mobile Applications
  • 10. CITIZEN A BRAND EXPERIENCE AGENCY How: The Old Way TRADITIONAL ADVERTISING MARKETING MODEL (BIG IDEAS, BIG BANG, BIG BUDGET) TEST CAMPAIGN WITH WEBSITES CONSUMERS ADS ETC INSIGHT BIG STRATEGY FOCUS GROUPS ADJUST BIG LAUNCH MEASURE NEW BIG STRATEGY [ STRUCTURED CAMPAIGN DRIVEN MODE ] 2 Trade Show Experiences
  • 11. CITIZEN A BRAND EXPERIENCE AGENCY How: Our Way CITIZEN MODEL (BRAND FOUNDATION, MICRO STRATEGIES, BIG INSIGHTS, RAPID ITERATION, PLATFORMS, PROGRAMS, CAMPAIGNS) ADJUST INSIGHT ADJUST INSIGHTS INSIGHT PROGRAM PROGRAM ESTABLISH ITERATION BRAND LOOP: INSIGHTS FOUNDATION PRODUCE & ONGOING MEASURE BRAND ITERATION SMALL LOOP: EVALUATE EXPERIENCE SMALL STRATEGY ADJUST PRODUCE & EVOLVE STRATEGY MEASURE PLATFORM CAMPAIGN PLATFORM INSIGHTS CAMPAIGN INSIGHTS [ ORGANIC UTILITY DRIVEN MODEL ] 1 Branded Toy
  • 12. CITIZEN A BRAND EXPERIENCE AGENCY Our Structure: ACCOUNT MANAGEMENT/PRODUCTION It’s a NEW WORLD out there and it requires a NEW MODEL. Unlike a 1 2 3 4 5 6 7 8 traditional agency, we do it all in- INSIGHTS STRATEGIC PLANNING MEDIA PLANNING INTERACTIVE DESIGN TECHNOLOGY STORYTELLING GRAPHIC DESIGN ENTERTAINMENT house within a collaborative business structure. [ BLUE = SISTER AGENCY MYJIVE ] 5 Websites Launched
  • 13. CITIZEN A BRAND EXPERIENCE AGENCY Our Services: If your customer can interact with it, then it can part of the experience we create. ACCOUNT MANAGEMENT/PRODUCTION UNDERSTANDING THE CONSUMER, SITUATION, TECHNOLOGY AND CULTURE DEFINE & DEVELOP THE BRAND 1 2 3 4 5 6 7 8 STRATEGY, PLANNING, MEDIA AND DIGITAL MANIPULATION INSIGHTS STRATEGIC PLANNING MEDIA PLANNING INTERACTIVE DESIGN TECHNOLOGY STORYTELLING GRAPHIC DESIGN ENTERTAINMENT NARRATIVE DEVELOPMENT TRANSMEDIA STORYTELLING CREATIVE EXECUTION ACROSS NEW AND EMERGING MEDIA PLATFORMS CAMPAIGN MANAGEMENT INCLUDING SOCIAL AND VIRAL SEEDING MANAGEMENT OF ANALYTICS, REFINEMENT AND EVOLUTION [ BLUE = SISTER AGENCY MYJIVE ] 14 New Logos Created
  • 14. CITIZEN A BRAND EXPERIENCE AGENCY Some Simple Definitions: FOUNDATION: Establishes Brand, Lives Organically Research/Planning/Strategy/Brand Development CAMPAIGN: Communicates, Short Lived - Up and Down Messaging/Advertising/Paid Media PROGRAM: Relationships, Ongoing - Iterative Dialogue/Channels/Communities PLATFORM: Systems of Interaction, Long Lasting - Builds Over Time Services/Products/ Applications/Utility 1 Branded USB Bracelet
  • 15. CITIZEN A BRAND EXPERIENCE AGENCY Ours vs. Theirs PAID MEDIA DRIVES PARTICIPATION OWNED MEDIA PLATFORMS CREATE ONGOING POPULATION PLATFORM PROGRAM CAMPAIGN PLATFORM PROGRAM CAMPAIGN PLATFORM PROGRAM CAMPAIGN PARTICIPATION DROPS WITHOUT CONTINUAL MEDIA SPEND EARNED MEDIA CREATES ONGOING PARTICIPATION [ LIFE CYCLE OF TRADITIONAL MODEL ] [ LIFE CYCLE OF CITIZEN MODEL ] 8 Research Projects
  • 16. CITIZEN A BRAND EXPERIENCE AGENCY Work Look, there’s something in the pudding. Oh, it’s the proof.
  • 17. CITIZEN A BRAND EXPERIENCE AGENCY MEDIA KIT BRANDED USB TOY BRACELET Project Overview: Poza VIRAL TRADE VIDEO SHOW VIMEO NAMING LOGO IDENTITY LAUNCH SOCIAL VIRAL VIRAL FACEBOOK SYSTEM COMMUNICATIONS CAMPAIGN MEDIA VIDEO SEEDING PLAN BRAND TWITTER YOUTUBE BRAND SOCIAL WEB STRATEGY NETWORK BUSINESS PLAN RESEARCH Citizen creates an industry-specific social network from the ground up.
  • 18. CITIZEN A BRAND EXPERIENCE AGENCY 7 6 4 5 2 3 4 1 1 2 3 4 5 6 7
  • 19. CITIZEN A BRAND EXPERIENCE AGENCY PACKAGE Project Overview: DESIGN BLOG FACEBOOK The Whirling Whisk ONLINE PRODUCT RETAIL STRATEGY PRICING Baking Co. PACKAGE RETAIL STRATEGY SUPPLY CHAIN TWITTER DESIGN PRODUCT NEW MNGMT PRODUCT CREATION OPERATIONS SOCIAL MEDIA NAMING BRAND BRAND TRADE APPAREL STRATEGY COMMUNICATIONS SHOW PLAN WEBSITE BRAND BANNER LOGO BOOK IDENTITY BUSINESS PLAN RESEARCH From planning and strategy all the way to the shelves at Bloomingdale’s.
  • 20. CITIZEN A BRAND EXPERIENCE AGENCY 1 2 3 3 4 2 5 1 4 5
  • 21. CITIZEN A BRAND EXPERIENCE AGENCY Project Overview: ADVERTISING COLLATERAL Charlotte Film Festival 04 WEBSITE EVENT SOCIAL FACEBOOK COMMUNICATIONS MEDIA PLAN BRAND STRATEGY LOGO TWITTER BRAND BLOG BUSINESS PLAN NAMING IDENTITY RESEARCH CFF experienced a 35% growth in attendance in 2009 they directly attribute to Citizen
  • 22. CITIZEN A BRAND EXPERIENCE AGENCY 1 2 3 3 4 4 3 5 2 1 5
  • 23. CITIZEN A BRAND EXPERIENCE AGENCY So what does all this mean? Remember the movie "The Breakfast Club?” At the end, a group of students were required to write a letter about why they were in detention. Their letter ended with the following: "You see us as you want to see us: in the simplest terms and the most convenient definitions. But what we found out is that each one of us is a brain, an athlete, a princess, a basket case and a criminal. Does that answer your question? Sincerely yours, The Breakfast Club." So see us as what you want to see us, but simply put we are a "Brand Experience Agency".
  • 24. CITIZEN A BRAND EXPERIENCE AGENCY So That’s Us, or at least a small glimpse of what we are Citizen about at Citizen. We would love to get to Phone: 704.332.8229 know you more and create some new Address: 1415 S Church St, Ste F, Charlotte, NC 28203 citizens for your brand. Give us a call or Email: Candice@wearecitizen.com send us an email, we’d love to continue Web: www.WeAreCitizen.com the conversation.