2. seo is the art of bringing your website or webpage and making sure it is found
first out of all this noise
but comparing it to magic…..that’s a bit of a stretch….

3. magic is the manipulation and/or use of suggestion
combined with an understanding of what the
perspective of the viewer is to achieve a desired
result, usually by techniques described in various
conceptual systems

4. search engine optimization (SEO) is the
process of improving the visibility of a
website or a web page in search engines
through manipulation of data and
presentation combined with an
understanding of what the keywords of a
user are to achieve a desired result,
via the "natural" or un-paid ("organic" or
"algorithmic") search results.

5. internet marketing is the use of online
strategies and techniques to support an
organization's or businesses goals.

6. How many pages added to the internet everyday?

7. 7.3 million unique new pages

8. nearly 1000 pages added each second

9. How many posts, tweets or searches are preformed in a day?

10. updates / posts
Facebook: 700 status updatesper second
twitter: 600 tweets per second
buzz: 55 posts per second
(stat taken at 2 days old)
searches
google: 34,000 searches per second
yahoo: 3,200 searches per second
bing: 927 searches per second

11. the magic happens when you focus on
more than just seo, when you focus
beyond keywords
the secret is the combining of research,
marketing, graphic design, optimization
science, and programming

12. step one: answer two questions

13. who is my user?
what do I want them to do?

14. who is our user?
what do they look & act like?
male/female
mac/pc user
age
area
browser
device

15. where do I want them to click?

16. to answer this question you will need to
understand the real purpose of the
website.

17. what is the overall purpose (or goal) of the website?
monetized.....sell a product
gather Data....personal information, mailing list
influence/educate.....promote an idea,
to educate or raise awareness
supportive element....link building, redirect,
rebuttal or counter a campaign

18. step two: reconnaissance

19. what does the competition landscape look like?
what is their Alexa ranking?
number of inbound links ?
number of .edu and .gov links?
how old is their domain?
what is their budget on PPC?
how well is their website designed?
how well is it programmed?
how well is it optimized?
is there any consistency in themes such as color or design?
what are the collective averages of the pages?
where do you think you could improve?

20. keyword selection
what keywords does our candidate type?
how competitive are those keywords?
how frequently are those keywords typed in per month?
what are the variations of the keywords or search phrase?
where is the unguarded gate?
helpful tip:
your keyword strategy is a build out theme or topic keywords, but only use 3 – 5 per page. you
optimize a page, not a website.

21. what pages are needed?
home
about us
product detail
shopping cart
what is the purpose of each webpage?
home
about
product info
collect data (i.e personal info)
sell
what keywords will you be using on each page?

22. optimization conversion is the science and
art of creating an experience for a website
visitor with the goal and understanding of
how to convert that user into a customer
or another metric

25. when you look at the BIG picture
there's more to it then getting a top position in the SERPs

27. profitable websites and profitable careers
are made by those who understand how to
combine all of the above

28. A plan is essential

29. really good and effective internet marketing is
a culmination of not only SEO efforts, but
putting into practice basic marketing
principles, executing a well planned strategy
while combining good design and clean code.

30. The essential elements of seo can categorized into
two areas:

31. ON PAGE and OFF PAGE OPTIMIZATION

32. Keyword(s) in page title
PRIMARY ON PAGE OPTIMIZATION REQUIREMENTS
Keyword(s) in headline
<h1> keyword </h1>
Keyword(s) bold, underline, italicized
anchor text
<a href=“example.com”>keyword</a>
Friendly URLs
xml site map
Image alt & title
tags include keywords
canonical tag
well written meta description (this is a marketing optimization tip, not seo)
avoid duplicate content
avoid flash
limit java script
smallest possible file sizes

33. links
PRIMARY OFF PAGE OPTIMIZATION REQUIREMENTS

34. Back links………..one way
Reciprocated links…..both ways
Two types of links concerning SEO
Back links have much more value

35. How can you gain links?
<waste of time> ask for or exchange links……</waste of time>

36. Anchor based text link are good, but need to watch averages of competitors
Link Bait
• Video
• Games
• Articles
• Software or Apps
What is the best way to gain links?
Create link bait………

37. Do not design or build for yourself.

38. It is important to watch for signals.
Understand and anticipate where the market is moving.

39. A good hockey player plays where the puck is.
A great hockey player plays where the puck is going to be.
Wayne Gretzky

40. prepare, plan, execute, analyze……rinse and repeat

41. yes no
do you want to profit from your knowledge?