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BEACONSHOWTHEYWORK
A GRAPHICAL DEMONSTRATION OF
WHAT ARE BEACONS?
A beacon, powered by a small battery, emits a BLE signal that can be received and interpreted
by an app installed on a smartphone. When a customer comes within range of a beacon (up to
50 meters) their mobile device automatically receives and interprets the signal, whether or not
the targeted app is installed on their phone.
The user will be able to receive:
-Unique ID number for video, audio, PDF or image
-URL link to landing page of campaign or product
-Telemetrics based on sensors
API Plugin to work with your existing app
Configured with your own branded app
BENEFITS OF BEACONS
Create interactive campaigns
Engage with customers in-store
Gather heat maps of consumer movement
Attract new customers as they walk by your store
Automatically welcome customers as they enter
Connect with your customer at vital points of the
purchase process
Provide relevant product info on demand
Navigate venue with interactive map
Integrate with your existing mobile app to broadcast
URL’s, video, images or audio files
RETAIL
HOW BEACONS BENEFIT RETAIL
BEACONS FOR
Beacons deliver contextual
experiences that drive usage,
increases dwell time, retention,
and new ad revenue.
It delivers timely, actionable content
to users when they're in-store,
driving daily active usage and loyalty.
Mobile users = Big spenders
Google says in-store smartphone
users spend
25-50%more than non-users.
Deliver valuable content to shoppers in-
store and save them time, money and
increase conversions.
• Contextual messages and promotions
• Loyalty or impulse driven offers
• Shopping Lists Reminders,
Recipes and More
Earn incremental revenues from selling
beacon ad space in-store.
19x
Beacons can increase
interactions with
advertised
products by
Get rich insights into shopper behaviour:
• Visits by region or store
•Heat mapping
•Other valuable information and analytics
through opt-in Facebook registration
Indoor Navigation
• No Cellular signal required
• Routes via Bluetooth Beacons
• Multi level routing
• High accuracy
BRANDS
HOW BEACONS BENEFIT BRANDS
BEACONS FOR
30%of shoppers who received
a “push-ad” from an in-store
beacon used that offer to
buy something
Reach millions of shoppers
in-store when it matters most.
Deliver full page interactive
engagements in-store, while
consumers use their favourite
shopping apps.
30%of shoppers who received
a “push-ad” from an in-store
beacon used that offer to
buy something
As the fastest growing marketing trend
in history, the benefits of beacon-enabled
apps has become imperative to
implement a successful Mobile
Marketing Strategy.
Automatically link with existing loyalty
program and deliver full page interactive
engagements in-store, while consumers
interact with their favourite shopping brands.
EVENTS
HOW BEACONS BENEFIT EVENTS & EXHIBITIONS
BEACONS FOR
Watch Video of Beacons for Conferences
Wouldn’t you just love to engage
with the right customer,
at the right time?
Get to view back-stage interviews or
exclusive video content from your favourite
artist performing on the night, then ten
minutes before the performance, you get
reminded to get yourself another drink and
hit the dance floor.
Why TraDigital?
Go-To-Market
Models
• Standard TraDigital Application
• White Label option – Get your own Branded app
• API Plugin - Will work with your existing application
• Video production & graphic design services
• Landing page design & development
Industry Statistics
Percent of US Retail locations with Beacons
(Top 100 retailers)
With Beacons
2014 2015 2016
8%
92% 68%
32%
15%
85%
Reference: Business Insider
Mobile commerce initiatives to improve the
customer experience in stores
Have today
28% 62%Use mobile marketing
16% 63%Correct real-time data from POS
Identify customers walking in store 3% 72%
Plan to in 5 years
Reference: Business Insider
Pricing
Option 1 Option 2 Option 3
5 Beacons
R2650pm
R3000
setup cost
12 Beacons
R4000pm
R6500
setup cost
25 Beacons
R7900pm
R12000
setup cost
CONTACT DETAILS
Brent Jacobs
060 895 6714
brent@tradigitalmarketing.co.za
www.tradigitalmarketing.co.za
Dominique Jacobs
141 6887 1840
dominique@tradigitalmarketing.co.za
www.tradigitalmarketing.co.za

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Beacon presentation final 2016

  • 2. WHAT ARE BEACONS? A beacon, powered by a small battery, emits a BLE signal that can be received and interpreted by an app installed on a smartphone. When a customer comes within range of a beacon (up to 50 meters) their mobile device automatically receives and interprets the signal, whether or not the targeted app is installed on their phone. The user will be able to receive: -Unique ID number for video, audio, PDF or image -URL link to landing page of campaign or product -Telemetrics based on sensors API Plugin to work with your existing app Configured with your own branded app
  • 3. BENEFITS OF BEACONS Create interactive campaigns Engage with customers in-store Gather heat maps of consumer movement Attract new customers as they walk by your store Automatically welcome customers as they enter Connect with your customer at vital points of the purchase process Provide relevant product info on demand Navigate venue with interactive map Integrate with your existing mobile app to broadcast URL’s, video, images or audio files
  • 4. RETAIL HOW BEACONS BENEFIT RETAIL BEACONS FOR
  • 5. Beacons deliver contextual experiences that drive usage, increases dwell time, retention, and new ad revenue. It delivers timely, actionable content to users when they're in-store, driving daily active usage and loyalty. Mobile users = Big spenders Google says in-store smartphone users spend 25-50%more than non-users.
  • 6. Deliver valuable content to shoppers in- store and save them time, money and increase conversions. • Contextual messages and promotions • Loyalty or impulse driven offers • Shopping Lists Reminders, Recipes and More Earn incremental revenues from selling beacon ad space in-store. 19x Beacons can increase interactions with advertised products by
  • 7. Get rich insights into shopper behaviour: • Visits by region or store •Heat mapping •Other valuable information and analytics through opt-in Facebook registration
  • 8. Indoor Navigation • No Cellular signal required • Routes via Bluetooth Beacons • Multi level routing • High accuracy
  • 9. BRANDS HOW BEACONS BENEFIT BRANDS BEACONS FOR
  • 10. 30%of shoppers who received a “push-ad” from an in-store beacon used that offer to buy something Reach millions of shoppers in-store when it matters most. Deliver full page interactive engagements in-store, while consumers use their favourite shopping apps.
  • 11. 30%of shoppers who received a “push-ad” from an in-store beacon used that offer to buy something As the fastest growing marketing trend in history, the benefits of beacon-enabled apps has become imperative to implement a successful Mobile Marketing Strategy. Automatically link with existing loyalty program and deliver full page interactive engagements in-store, while consumers interact with their favourite shopping brands.
  • 12. EVENTS HOW BEACONS BENEFIT EVENTS & EXHIBITIONS BEACONS FOR
  • 13. Watch Video of Beacons for Conferences Wouldn’t you just love to engage with the right customer, at the right time? Get to view back-stage interviews or exclusive video content from your favourite artist performing on the night, then ten minutes before the performance, you get reminded to get yourself another drink and hit the dance floor.
  • 15. Go-To-Market Models • Standard TraDigital Application • White Label option – Get your own Branded app • API Plugin - Will work with your existing application • Video production & graphic design services • Landing page design & development
  • 17. Percent of US Retail locations with Beacons (Top 100 retailers) With Beacons 2014 2015 2016 8% 92% 68% 32% 15% 85% Reference: Business Insider
  • 18. Mobile commerce initiatives to improve the customer experience in stores Have today 28% 62%Use mobile marketing 16% 63%Correct real-time data from POS Identify customers walking in store 3% 72% Plan to in 5 years Reference: Business Insider
  • 19. Pricing Option 1 Option 2 Option 3 5 Beacons R2650pm R3000 setup cost 12 Beacons R4000pm R6500 setup cost 25 Beacons R7900pm R12000 setup cost
  • 20. CONTACT DETAILS Brent Jacobs 060 895 6714 brent@tradigitalmarketing.co.za www.tradigitalmarketing.co.za Dominique Jacobs 141 6887 1840 dominique@tradigitalmarketing.co.za www.tradigitalmarketing.co.za