Branding Bootcamp Week 4

BRANDING BOOTCAMP
Week #4

type | erin@brennanbrand.com dial | 415.895.0201 browse | www.brennanbrand.com

WE LEARNED THAT ...


WE LEARNED THAT ...
• Yourbrand is your client’s emotional connection (relationship)
to your business.


WE LEARNED THAT ...
to your business.

• Your brand should add value outside your product or service.


WE LEARNED THAT ...
to your business.


• Yourclient is your greatest competitive advantage. Know
every detail about them from what they eat for lunch to how
they spend Saturday afternoon.


WE LEARNED THAT ...
to your business.


• Yourclient is your greatest competitive advantage. Know
every detail about them from what they eat for lunch to how
they spend Saturday afternoon.

• Your branding guide details out your verbal and visual identity
to ensure that the identity of your company is consistent and
in line with your values.


THIS WEEK WE WILL ...



• Learn how to leverage your brand by and create a
following by:



following by:

• Creating brand consistency



following by:

• Creating brand consistency

• Making your brand more visible


BRAND CONSISTENCY
show up the same all the time


BRAND CONSISTENCY:
BUILDING TRUST


BRAND CONSISTENCY:
BUILDING TRUST
• When show up the same every time, in every interaction it
builds trust.


BRAND CONSISTENCY:
BUILDING TRUST
builds trust.

• Bymisrepresenting yourself you attract the right clients and
lose the wrong ones.


BRAND CONSISTENCY:
BUILDING TRUST
builds trust.


• Each
consistent interaction reinforces your client’s
connection with your brand.


BRAND CONSISTENCY:
BUILDING TRUST
builds trust.


• Each
consistent interaction reinforces your client’s
connection with your brand.

• Develops conﬁdence so that if they aren’t ready to purchase
today, they’ll be more likely to remember your brand in the
future.

WHY IT MATTERS


WHY IT MATTERS
• Showing up the same, every time, in every interaction


WHY IT MATTERS

• Creates trust


WHY IT MATTERS

• Creates trust

• Makes you more recognizable


WHY IT MATTERS

• Creates trust

• Makes you more recognizable

• Creates future purchase opportunities


THE POWER OF BRAND
CONSISTENCY
• Can you tell me what brand these are?


HOW TO CREATE BRAND
CONSISTENCY


HOW TO CREATE BRAND
CONSISTENCY
•Use the branding guide you created and ask the right
questions!
What are we saying about ourselves?
Is this coming across is our current logo/website/Facebook/business
card/etc?
What does our audience value from us?
Is this coming across is our current logo/website/Facebook/business
card/etc?


BRAND CONSISTENCY
CHECKLIST


BRAND CONSISTENCY
CHECKLIST
•What is your verbal identity? (conservative, playful,
thoughtful, approachable, sassy, etc)


BRAND CONSISTENCY
CHECKLIST

•Read your website ... does the tone and language match your
verbal identity?


BRAND CONSISTENCY
CHECKLIST

verbal identity?

•Read your Facebook updates ... does the tone and language
match your verbal identity?


BRAND CONSISTENCY
CHECKLIST

verbal identity?

•Read your Facebook updates ... does the tone and language
match your verbal identity?

•Read your tagline. Read your description. Read your
LinkedIN proﬁle. Read your marketing ﬂyer. (you get the idea)


BRAND CONSISTENCY
CHECKLIST
•what is your visual identity? (streamlined, bold,
professional, approachable, sophisticated, etc.)


BRAND CONSISTENCY
CHECKLIST
•Do you have the same elements, typefaces, & colors, every
time?


BRAND CONSISTENCY
CHECKLIST
time?
•Look at your logo ... does feel like your visual identity?


BRAND CONSISTENCY
CHECKLIST
time?
•Look at your website ... does the experience/layout match
your visual identity?


BRAND CONSISTENCY
CHECKLIST
time?
•Look at your website ... does the experience/layout match
your visual identity?
•Look at your email signature. Look at your business cards.
Look at your social media pages/proﬁle pics. Look at your
letterhead. Look at your ads. (you get the idea)

BRAND VISIBILITY
it doesn’t matter how great you are
if no one can ﬁnd you


BRAND VISIBILITY:
RULES OF BEING FIND-ABLE


BRAND VISIBILITY:
• First be consistent


BRAND VISIBILITY:

• Then be ﬁndable


BRAND VISIBILITY:


• Show up where your client is


BRAND VISIBILITY:


• Show up where your client is

• And Brand EVERYTHING!


Ways to increase brand visibility


5 THINGS TO INCREASE
YOUR VISIBILITY


YOUR VISIBILITY
•Communicate with people regularly (and consistently)


YOUR VISIBILITY

•Be in the right place aka where your clients are


YOUR VISIBILITY


•Partner with the right people. Who else does your client work with?
Find companies that are complementary (not competitive) to your
services.


YOUR VISIBILITY


services.

•Create an online community. You can’t be everything to everyone so
ﬁgure out which online communities are right for you. Are you a
blogger? A pinner? A tweeter?


YOUR VISIBILITY


services.

•Create an online community. You can’t be everything to everyone so
ﬁgure out which online communities are right for you. Are you a
blogger? A pinner? A tweeter?

•Brand everything !!!! email signatures, note cards, folders, envelopes,
cover photos, etc.

Q/A


Branding Bootcamp Week 4

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