The document outlines plans for a charity event organized by the College Football Association of Ireland to break the Guinness World Record for most consecutive penalty kicks. Over 1,000 players will attempt penalties at Tallaght Stadium on February 15th, with proceeds benefiting the charity Sari. A registration area, penalty zone, and rotations of goalkeepers are described to efficiently facilitate the record attempt while raising money and awareness for a good cause.

1. PENALTY SHOOTOUT CHALLENGE
-GUINNESS WORLD RECORD ATTEMPT
Brendan Maguire

2. Contents
• Background
• Objectives
• Sponsorship and Funding the Event
• Format
• Organising Committee
• Charity

3. Background
• Established in 1972, the College Football Association of
Ireland is the largest third level football representative body
with over 40 member colleges
• Teams currently compete in the Colleges & Universities
Football League (CUFL), the Umbro Cup and the Bob Eustace
Cup competitions.
• The current record for “Most Consecutive Soccer Penalty
Kicks” was set by the MLS on the 25th July 2011 in New York.
David Beckham was one of the 742 penalty takers which set
the Guinness Record.
• In order to mark the 40th anniversary of the association, the
CFAI want to smash this record with a minimum of 1,000
penalty takers as part of a charity event.

4. Objectives of Event
• Raise money for charity
– Link with College Student Unions which regularly involve
themselves in charity fund raisers
– I propose linking the event with the charity “Sari” and the
Children’s Hospital in Tallaght
• Raise the awareness and profile of the CFAI, IT Tallaght, Tallaght
Stadium and Sari
– Aim to get full media coverage and promotion of the event
– Celebrity Goalkeepers and Penalty Takers
• Offer a football event– however small and minor to all students,
not just the elite players of each college
• Offer a CFAI competition – Ultimate Penalty Taker to crown a
champion

5. Sponsorship
• The aim of the event is to raise money for charity but the
event will incur costs and therefore sponsorship will be
required for the event
• We are looking for a major event sponsor who alongside the
CFAI will receive major billing for the event i.e. Your
Company/Brand Name – Charity Penalty Challenge etc.
• We are working with Magnum Events to ensure the event is
organised and executed in a professional manner.
• 98FM will be broadcasting live from Tallaght Stadium for the
duration of the run which will mean a full day’s radio
promotion for your company/brand.
• As the event is in aid of charity, association with the event
will attract a lot of positive publicity for your brand/company

6. Sponsorship
Event Sponsor
• We are aiming to have several celebrities involved in the activity
combined with radio and television coverage this should mean
excellent publicity and airtime for both the event and your
brand.
• A large portable screen has been hired for the day which will
permanently display the main event sponsor’s name at the top.
• The event sponsors name will be included in all press releases,
radio interviews and event programmes etc.
• While this may be short notice, the Republic of Ireland’s
qualification for Euro 2012 represents an opportunity to create a
buzz around soccer in a similar way to Italia 90 etc.
• We are hoping that the major event sponsor can contribute
€5,000

7. Tallaght Stadium
GATE to 2nd Pitch
East
Exit Stand
B. Penalty as part of
Record Attempt
1. Players receive a
ball in groups of C. Main Pitch
10 1. Potentially colleges international
2. Each group will match during course of the day South
take penalty 2. Ireland v Wales
3. Otherwise to be kept clear
Stand
against the same
goalkeeper
3. A referee and an
official from
Guinness will be
present to record
each penalty
Warm
Up Area A. Registration
1. Players will register to take a penalty kick outside stadium
Exit
2. They will wait in the stands to be called into their group to Main
take kick
Stand

8. Warm-Up Pitch
B. Mini Goal Challenge
• Members of public need to score five
out of five goals to win
A. ULTIMATE PENALTY TAKER
• Sudden Death Penalty Shoot Out
C. Cross Bar Challenge
• Members of public can attempt to hit
the crossbar for a prize and t-shirt
Exit
GATE main stadium

9. Format
1. Registration
– Players to register at a registration desk located at main stadium.
– Event is open to all but third level students actively encouraged to
participate – players will enter a draw for raffle prizes.
– Players will be given a number at registration which will determine their
Grouping
– Cash or Money Raised should be paid over at this point into a turnstile or
secure location
– Players will then move to the stands to watch competition and also wait
to be called into their groups
– Penalties will be taken off the main pitch but still in view of the stands,
this area will be referred to as the ‘Penalty Zone’
– Volunteers will be required to man the registration desk, relay
information from registration desk to the penalty zone, ensure players
stay in the stand until called and then to call out the next group

10. Format
2. Penalty Kicks – World Record Attempt
– Players will be called from stand into groups of ten, they
will be provided with footballs (by ball boys or the keepers
not currently in goal)
– Players in each group will take a penalty against the same
keeper
– A referee, a volunteer and a representative from Guinness
will be present to record the number of penalties being
taken
– At the very least, it is hoped to get a celebrity to take the 1st,
743rd and the 1,000 penalties
– After taking a penalty, individuals can exit or proceed
through to a secondary area for more activities (to be
confirmed)

11. Format
3. Goalkeepers
– 10 Goalkeepers selected from member colleges will serve as
the main goalkeeping force for the record attempt
– The 10 Keepers will be divided into two shifts of 5 Keepers
– A roster will be set out for the keepers and their roles will
involve
• Goalkeeping
• Ball Retrieval for Groups (Max 4)
– If possible, a celebrity to act as a goalkeeper for a group will
be sought
– The group will exit the pitch before another group is
allowed on.

12. Fundraising
Fund Raising Ideas
• Corporate Donations
– Seek donations from companies and businesses
• Raffles
– Look for prizes and donations to be included in raffles
– Raffle tickets available
• CFAI Ultimate Penalty Taker
– CFAI event, two penalty takers sent by each college to participate
Target: €20,000

13. Organising Committee
Organising Committee
• A separate organising committee to be formed comprised of
at least
– 2-3 members of the CFAI committee
– 1 member of Sari
– 2 members of IT Tallaght (Staff and Student Union)
– Event Manager

14. Dates
• February 15th 2012- Provisional
– Availability of a venue
– Time to organise event
– Submission to Guinness for World Record
– Link to Rag Week dates of IT Tallaght

15. Participants
• The event is already part of the IT Tallaght
Rag Week, it is hoped mini buses will be
running a shuttle service between the
Stadium, the Square and IT Tallaght
• Primary Schools will be sending students by
minibus/coach during the mornings
• While the event will fall on the mid term break
for secondary schools, it is hoped that local
teenagers will attend the event and register
online

16. Rough Estimate Timetable
Time Penalties Goalkeepers
08.30 -09.30am 120 Shift A
09.30 -10.30am 120 (240) Shift A
10.30 -11.30pm 120 (360) Shift A
11.30- 12.30pm 120 (480) Shift A
12.30- 01.30pm 120 (600) Shift A
01.30- 02.30pm 120 (720) Shift B
02.30- 03.30pm 120 (840) * Shift B
03.30- 04.30pm 120 (960) Shift B
04.30- 05.30pm 40 (1,000) Shift B

17. THANK YOU FOR READING
http://www.charitypenaltykick.org