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Advertising technique
- 1. Advertising Techniques What creates the need? “Buy it for me now!”
- 2. Objective • To recognize different advertising techniques • To understand the qualities of a good ad • To think critically about how ads are created and how ads target teenagers
- 3. A.I.D. A 1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures 2. Arouses interest: good word choice, addresses a need. 3. Creates desire: uses propaganda techniques to make you believe you that this product has benefits you need. 4. Causes action: gets results. Sells the product to the targeted audience.
- 4. Advertising Techniques • Bandwagon • Testimonial • Snob Appeal • Plain Folks • Patriotism • Facts and Figures
- 5. More Techniques… • Expert Opinions • Logical Appeal • Glittering Generalization • Transfer/Emotional • Repetition • Humor
- 6. Bandwa gon • Persuasive technique that invites you to join the crowd. • Everybody’s doing it! • Often uses weasel words
- 7. Testimo nial • Statement endorsing an idea/product by a prominent person. • Product can be inside or outside particular field. • Musical artists, • Sports giants, • Actors/actresses
- 8. Snob Appeal • Aims to flatter • Makes the insinuation that this product is better than others… Thus, those that use it are too. • “Avant Garde” ahead of the times.
- 9. Plain Folks • Opposite of Snob Appeal • Identifies product/idea with a locality or country • Practical product for ordinary people.
- 10. Patriotis m • Purchase will display love of country. • Person will financially help the country.
- 11. Facts and Figures & Statistics • In this persuasive technique, numbers, tables, and graphs are used to show statistics of both sides.
- 12. Expert Opinions • Want to prove something is true? Get a doctor to recommend it!
- 13. Logical Appe • If I give enough good reasons I can’t possibly be wrong
- 14. Glittering Generalisation • Using simple phrases that sound good but have no real value or meaning.
- 15. Transfer or Emotional Appeal• Positive feelings/desires are connected to a product/user • Transfers positive feelings we have of something we know to something we don’t. • Love • Fame • Wealth • Power
- 16. Repetition • Words or phrases in an advertisement are repeated several times for effect. Repetition gets your attention and stresses a slogan or product • Repeating something helps you remember the product or ad
- 17. Humou • Everyone likes a laugh. • Ideally your ad is funny enough for people to talk about - that’s free advertising!
- 18. Slogan • A catchword or phrase loaded with emotion • Often sells through repetition • Clever and easy to remember • Often a melody you already know • Maybe she’s born
Hinweis der Redaktion
- As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate. A bandwagon is a high, ornate wagon in which a band rides as in a circus parade. Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along. Beware of this technique. It’s a lot easier to be joiner than to stand alone. Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate
- A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful If a product 8s
- Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone. Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention. Fame – You will gain fame (attention) if you use this. Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for. Power- This will give you power over people. You’ll have an “edge” over others.