The presentation given by Brendan Hughes at the launch of the Irish Internet Association's (IIA) Social Media Working Group guide to business blogging in Ireland.
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The Guide to Business Blogging in Ireland - Introduction
1. Hotel, Dublin, April 22nd 2009
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Burlington
2. Overview
1. The Guide to Business Blogging in Ireland
- Brendan Hughes (Social Media Working Group & FBD Insurance)
2. Blogging Benefits for a Small Business
- Aedan Ryan (PuddleDucks.ie)
3. Building Community & Knowledge
- Michelle Daly (Paddy Power Trader & Junior Chamber Ireland)
4. Discussion
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4. What is a blog?
Website “web log” or “online journal”
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Posts appear in reverse chronological order
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Easily add text/images/video/audio
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Tone is personal and informal
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Facilitates comments and cross-links
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Now includes “micro-blogs” such as Twitter
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... an online community called the blogosphere
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5. Why do people blog?
Source: Technorati, 2009
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6. How big is the blogosphere?
Worldwide:
Ireland:
4,000+ Irish bloggers
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l 22% of Irish Internet users read blogs
l 21,000 Irish people are now on Twitter
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Sources: Technorati, 2009; Edelman, 2008; Irishblogs, 2009
7. Irish business blogs
financial services
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marketing
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member associations
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professional services
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recruitment
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retail
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technology
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individual consultants
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8. Why are Irish businesses blogging?
Source: IIA, 2009
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9. What does success look like?
Source: IIA, 2009
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10. Risks & Concerns
Losing control
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Breaking etiquette
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Spamming
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Hard selling
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Transparency
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Inappropriate tone / content
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Cost and effort
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