Slides for my workshop on Enterprise Gamification at Gamification World Asia Pacific 2012.

1. Gamification
Techniques and its applications to enterprises.

2. Keith Ng
Co-Founder and CEO
a.k.a “Hustle Ninja”

3. Brenda
Nicole Tan
Co-Founder and CMO
a.k.a “All-in-one Ninja”

7. Let’s talk
gamification.

8. Bartle’s Player Types

9. Gamification is …
game elements and
The use of
game design techniques in non-
game contexts.

10. Gamification is NOT …
Points and badges Serious gaming
Edugaming Social gaming
Advert gaming Farmville

11. It is a strategy.

12. Games are powerful.
They can be addictive and have a
strong pull factor.

13. What is the
average age of
a gamer?
Closest answer = 20 points
2nd closest answer = 10 points

14. It’s natural to play.
We’ve been playing since young, and
play is for everyone.

15. Does your
enterprise need
gamification?

16. Make a list of areas
in an enterprise
where gamification
can be applied.

17. Online collaboration

18. Productivity

19. Efficiency

20. Innovation

21. Health & Wellness

22. Do you have a clear
1. problem to solve?

23. Can your problem be
2. addressed by
motivation?

24. Intrinsic motivation:
“I do it because I want to.”

25. Extrinsic motivation:
“I do it because I’ll receive
a reward.”

26. Is your answer to both
questions
YES?
Then, gamification’s
right for you!

27. The essential steps of
gamification

28. 1. Define your problem
2. Determine your goal
Identify your target
3. behavior(s)
4. Profile your players
5. Design your strategy

29. Define your
1. problem.

30. Determine your
2. business goal.

31. 3. target
Identify your
behavior(s).

32. Target
Behavior
Sub- Sub-
behavior behavior

33. Define metrics to
measure these
behaviors.

34. Profile your
4. players.

35. Know what
motivates them.

36. Bartle’s Player Types

37. Which player
type do most
people fit in?
Correct answer = 20 points

38. Got your data?
5. Design a strategy.

39. The
GAMETISE
Framework

40. Key Elements Key Goals
GAME T I S E
Generous Rewards Togetherness
Appeal Intrinsic Motivation
Maintainability Social Actions
Easy to Start Engagement

41. Key Elements

42. Generous Rewards
G

43. Tangible
Rewards
Discounts, vouchers,
physical gifts, trophies,
money, workplace benefits
(eg. additional day off)
G

44. Intangible
Rewards
Status (social recognition,
rank), exclusive content,
power-up, sense of
belonging, virtual points,
virtual items, badges
G

45. Overjustification
Effect
You stop doing it because
you want to, but because
the reward is there.
G

46. Appeal
A

47. What makes
things fun?

48. FUN collecting,
Problem solving,
=
teamwork, surprise,
exploring, recognition,
winning
A

49. Maintainable
M

50. Hedonic
Threadmill =
Rewards are so “expected”
you have to keep giving
bigger and better rewards
to keep them excited
M

51. Easy to Start
E

52. Key Goals

53. T
Togetherness

54. Intrinsic Motivation
I

55. I
extrinsic
Currently, it’s
motivation that drive
people in a typical workplace.

56. Ideally, people should love
doing something for its
own sake.
I

57. Intrinsic
motivation?
Competence
Autonomy
Relatedness
I

58. S
Social Actions

59. E
Engagement

60. But …
be careful!

61. should not
The game
distract from the job.

63. People will cheat.

64. Gamification in
Action

65. PASS

66. Problem
Difficult for programmers to find
help on code-related problems.

67. Goal
Q&A site for programmers to ask
code-specific questions and
receive answers from members.

68. Target
Behavior
Answer code-related questions
from other members.

69. A reward system that is
reflective of what its members
find meaningful.

70. Reputation scores determined by
validation from other members.

71. Easy to identify who has
expertise in what.

72. >2 million
registered users
~5000
new questions daily
>10000
new answers daily

73. PASS

74. Problem
Language quality control is a
long, tiring, mind-numbing
process.

75. Spot and correct language
errors in all Windows 7
versions quickly & efficiently.
Goal

76. Target
Behavior
Employees to browse copy
samples and spot errors.

77. The Language Quality Game

78. The Language Quality Game

79. Employees competed with
employees from other Microsoft
offices in the no. of bugs found.

80. >4000
employees
>0.5 million
dialogs boxes viewed
>7000
errors fixed

81. FAIL

82. Increase the productivity of
housekeepers in their hotels.

83. Leaderboard to track all
workers’ performances.

84. “The Electronic Whip”

85. PASS

86. ACE Entrepreneurship
Week 2012
9-10 November 2012

87. Problem
Difficult to channel traffic
to sponsoring merchants.

88. Encourage AEW 2012
participants to patronize
sponsoring merchants.
Goal

89. Target
Behavior
Scan the QR codes of
participating merchants.

90. Target
Behavior
Do challenges at merchants
outlets.

92. Now, it’s
your turn!

93. 1. Define your problem
2. Determine your goal
Identify your target
3. behavior(s)
4. Profile your players
5. Design your strategy

94. E-COMMERCE HELPDESK
CUSTOMER SERVICE
PRODUCTIVITY
LEARNING!
INNOVATION!

95. Keep In Touch!
J
Keith Ng
@keizng
Brenda
@brendalogy