unWired Aug 2013 - Market Simplified's Monthly Newsletter

1. WiredUN AUG 2013
P1 Introducing
mInsurance –
Leverage with
Mobile Channel
P2 Events:
- The Future of BFSI
- Tech BFSI 2013
P3 Product
Showcase & Key
Industry Insights
P4 Customer
Awards and
Others…
PRESENTING mInsurance
To Leverage Competitive Business
Landscape, Insurers need to Invest in
Mobile as a Channel
Many insurance companies now
understand the importance of
design-led mobile solutions.
Cross-platform, multi-environment
application suites and HTML5
implementations have evolved to
more credibly offer “Engage
Once, Deploy Many”
approaches to mobile.
As mobility reaches critical mass, ROI drivers
to increase revenue and decrease costs with
a mobile solution will be determined by four
critical factors;
 Human Factor Science
 User Experience
 Scalable Architecture
 Sustainable Support Model
For a DEMO, Click Here

2. EVENTS at a Glance
Technology &
Innovation –
the Future of
BFSI
14 May, 2013 The
Prince Hotel, Kuala
Lumpur
Market Simplified attended
this event, a powerful
forum comprising of CxO’s
and IT decision makers to
understand 3 T’s Tips,
Trends and Tactics in BFSI
and on the technology side,
there has been a rapid
progress in mobile banking.
In the near term it is
expected to be one of the
most preferred mediums
for banking transactions.
Shalini Mehta, Executive Vice President, Kotak Mahindra Bank,
said, Our Mobile Banking App is designed to make banking simple,
quick and secure. The app is intuitive to customer needs and both
teams have strived hard to develop it. We look forward to a
rewarding association with Market Simplified, and are confident of
jointly executing our plans to make m-banking more delightful for
our customers.
Tech BFSI 2013
12-13 June, 2013
The Westin, Mumbai
Market Simplified sponsored
this event, a consortium of
175+ Senior Level Attendees,
Themed Discussion Tables where
Vinod Muthukrishnan, VP Sales &
Strategy spoke on Mobility in
financial services and how user
experience & design plays a vital
role in nonstop adoption. View an
abstract of the video with the link
provided below.
Product Showcase – TOP RATED APPS
This app lets KMB customers check bank balance, view past
transactions, view your profile, transfer funds, locate ATMs, cheque
book requests and more. Red fresh look and simple to use. Click Here
KOTAK MAHINDRA BANK MOBILE APPLICATION
ADITYA BIRLA MONEY MYUNIVERSE
‘MyUniverse’ is an online financial planning service which allows
customers to track their income, expenditure and savings. There are
currently 100 million internet users between the age group of 25 and 45
Yrs targeted to use this app. Click HereClick to Play Video

3. Varying Trends in
Commerce
Countries at the top of the list included growth
markets, such as China, India, and Indonesia, where
discretionary income is rising and consumption is
expanding beyond the basics. Embracing mobility as a
means to empower customers and drive loyalty
through new services and offerings have generated
innovations in interactive advertisements,
individualized coupons that can be scanned at the
point of sale, and integration to their brick and mortar
stores. The organization marries digital content with
inventory, price and in-store location — down to the
aisle and shelf detail — showcasing an Omni channel
strategy.
Source: Nielsen Global Survey of Consumer Shopping Behavior, Q3 2012
Deloitte FSI Trends 2012
The ability to access banking information and make
transactions whilst on the move ‘whenever you want’
and ‘wherever you are’ is a compelling proposition to
most banking customers and there is a significant shift
where customers who are accessing information
services (“push”) are moving to transactional banking
services (“pull”). Transactional mBanking usage will
reflect similar growth rates to mobile banking
information service. With the aid of compelling user
experience and design, the shift from transactional
banking will evolve in to deeper engagement model
exhibiting unique characteristics targeted to benefit the
customer.
Source: Juniper Research
Mobile Banking – Swing From
PUSH to PULL services
Kotak Mahindra
Bank team wins The
Chairman Excellence
Award from Venkat
Rangan, Co-Founder
& CEO, Market
Simplified. This award
is a testament to
developing top rated
mobile banking
application in India.
RED
CARPET
OptionXpress team
received awards from
Anup Varkey, MD
Mobile Platforms
OptionXpress for
developing widely
accepted & highly
rated mobile app by
their customers

4. Anatomy of Enterprise
Mobility
First Mover and Late
Comers Advantage with
Mobile and more…
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