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Diego asml huhti 2011 suosittelu final

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Sami Viitamäki
Sami Viitamäki

Presentaationi ASML suosittelu-seminaarisssa huhtikuussa 2011

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DIEGO
Suosittelu Markkinoinnissa Sami Viitamäki, strategiajohtaja TBWADIEGO DIEGO
DIEGO
DIEGO
DIEGO
DIEGO
Suosittelu on aina ollut – ja tulee aina olemaan – osa inhimillistä elämää DIEGO
DIEGO
DIEGO
'Digitaalinen' vs 'Analoginen' Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä 'Elämä!' DIEGO
Internetin kehitys tähän mennessä DIEGO
Arkkitehtuuri – Teknologia – Funktiot Merkitys – Arvo – Luottamus DIEGO
Suosittelun syitä ja muotoja on monia: DIEGO
Identiteetti Kannustimet Automaatio Palkitseminen Auttaminen Vaikuttaminen Uskonto DIEGO
Suosittelu elämän eri alueilla DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
DIEGO
thinglink kiosked runtoshop DIEGO
DIEGO
Katso Kuuntele Pelaa Shoppaa Lue Viesti Käytä Löydä DIEGO
DIEGO
Muista: yrityskin voi suositella DIEGO
DIEGO
Asiakkaan todellinen arvo = Asiakkaan suora arvo (palveluihin ja tuotteisiin sijoitettu raha) + Asiakkaan media-arvo (brändiin sijoitettu sosiaalinen pääoma ja vaikutusvalta) DIEGO
Suosittelun 10 käskyä •! Henkilökohtainen hyödyllisyys ennen suosittelua •! Suosittelu laajalla skaalalla keskiöön •! Tee suosittelusta inhimillistä ja sosiaalista •! Palkitse toiminnasta HETI •! Arvosta yksilön vapautta valita •! Arvosta kummallisuuksia •! Ylläpidä ripeää tahtia •! Hyödynnä metadataa, tee kaikesta linkki •! Arvosta myös yksityisyyttä •! Muista merkitys, arvo ja luottamus DIEGO
Kiitos! sami.viitamaki@diego.fi www.dailydiego.fi DIEGO
DIEGO

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Diego asml huhti 2011 suosittelu final