This talk summarizes the foundational principles of Search Engine Optimization, analyzes the most important trends in SEO, and ends with 5 quick SEO wins that any business can implement right away.
19. kyle@wojodesign.com
Major Pillars of SEO
On-Page SEO
Everythingyoudoonyouractualwebpagestoimproveyourrank.
Off-Page SEO
Everythingyoudooffthepagetoimproveyourrank.
40. kyle@wojodesign.com
Link Building
• Write a step-by-step tutorial blog post.
• Issue press release announcing new product.
• Create a free online tool (mortgagecalculator,etc.)
41. kyle@wojodesign.com
Link Building
• Write a step-by-step tutorial blog post.
• Issue press release announcing new product.
• Create a free online tool (mortgagecalculator,etc.)
• Write guest posts for other blogs/websites
42. kyle@wojodesign.com
Link Building
• Write a step-by-step tutorial blog post.
• Issue press release announcing new product.
• Create a free online tool (mortgagecalculator,etc.)
• Write guest posts for other blogs/websites
• Interview someone in your field
45. kyle@wojodesign.com
Trust of Domain
Link Popularity
Anchor Text of
Links to Page
On-Page
Keyword Usage
Registration & Hosting Data
Traffic & CTR Data
Social Graph Metrics